Google Ads (Google Ads) policy

 We want to support a healthy digital advertising ecosystem that is trustworthy, transparent, and responsive to the needs of users, advertisers, and publishers. This site is designed to help you create a Google Ads campaign that complies with our advertising policies listed below. These policies are designed not only to comply with laws and regulations, but also to ensure a safe and good experience for users. That said, our policy prohibits the Posting of certain content that we believe is harmful to our users and the entire advertising ecosystem.




We will use a combination of automated and human assessments to ensure that Google ADS complies with these policies. However, if you find any ads that may violate our policies, please report them here.


Advertising policy covers four major areas:


Prohibited Content: Content that you cannot advertise on Google's AD network

Prohibited Behaviors: Behaviors you cannot take when placing ads through Google

Restricted content and features: Restricted content that you can advertise

Editing and technology: quality standards for advertising, websites and applications


Prohibited Content

Counterfeit products

Google Ads prohibits the sale or promotion of counterfeit products. Counterfeit products use trademarks or logos that are identical or highly similar to the trademarks of other products. These products mimic the brand characteristics of the real thing in an attempt to give the impression that they are from the owner of the brand. This policy applies to both your advertising content and content on your website or app.



A dangerous product or service

We want to ensure the safety of our users whether they are online or offline, so we do not allow advertising of certain products or services that cause damage, property damage or personal injury.

Examples of dangerous content: drugs (chemicals or herbs); Psychoactive substances; Drug AIDS; Arms, ammunition, explosives and fireworks; Instructions on the manufacture of explosives or other harmful products; Tobacco products

Facilitate dishonesty

We value integrity and fairness, so we do not allow advertising of products or services that constitute deceptive behavior.

Examples of products or services that constitute deceptive behavior: hackware or instructions; Services designed to artificially inflate advertising or website traffic; Forgery of documents; Academic Fraud Service

Inappropriate content

We value diversity, respect for others, and work hard to avoid offending users, so we do not allow ads or targeted pages to show scary content or content that promotes hate, bigotry, discrimination or violence.

Examples of objectionable or inappropriate content: bullying or coercion of individuals or groups, racial discrimination, paraphernalia of hate groups, pictures of crime scenes or accidents, animal abuse, murder, self-harm, extortion, trafficking or trading in endangered species, and advertisements for verbal obscenity

禁止的行为

Ad Network Abuse

We want to serve useful, informative, relevant, safe and healthy ads to our users across Google's AD network. We do not allow advertisers to place ads, content, or targeted pages that attempt to deceive or circumvent our AD review process.

Examples of AD network abuse: promoting content that contains malware; "Hiding real content" or using other techniques to hide the actual location to which the user is directed; "Arbitrage" or advertising a targeted web site for the sole or primary purpose of displaying advertising; A "bridge page" or "channel page" that is advertised only to direct the user to another location; The sole or primary purpose of advertising is to obtain referrals from users on public social networks; Use "smoke and mirrors" or manipulate Settings in an attempt to circumvent our policy review system

Data collection and use

We want users to believe that information relating to them will be treated with respect and handled appropriately. Therefore, our advertising partners cannot misuse this information or collect it without a clear purpose or proper security measures in place.

Examples of user information to be handled with caution: full name; E-mail address; Mailing address; Telephone number; ID card number, pension account number, social security number, tax number, medical insurance number or driver's license number; Birth date or mother's previous name plus any of the above information; Financial position; Political affiliation; Sexual orientation; Race or ethnicity; Religious beliefs

Examples of irresponsible data collection and use: obtaining credit card information through an insecure server, advertising content that claims to know a user's sexual orientation or financial status, behavior that violates our policies regarding advertising and remarketing targeted to a user's interests

False statements

We want our users to trust the ads on our platforms, so we work hard to make sure our advertising messages are honest, clear, and give our users the information they need to make informed decisions. We do not allow any ads or targeted pages to deliberately remove product information or provide misleading information about products, services or merchants in order to deceive users.

Examples of false statements: omission or equivocal statement of settlement details such as how to charge users, what charges are made and when charges are made; Withholding or equivocally stating charges related to financial services, such as interest rates, fees and penalties; The relevant tax code or licence number, contact information or physical address is not displayed; Offer false preferential treatment; Making misleading or unrealistic claims about weight loss or financial benefits; Soliciting donations for false reasons; "Online trolling" or falsely claiming to be a reputable company in order to trick users into providing valuable personal or financial information

Restricted content and functionality

The following policies cover things that are sometimes legally or culturally sensitive. Online advertising can play a huge role in attracting customers, but in sensitive areas, we also try to avoid showing these ads at inappropriate times and places.


For this reason, we allow the following content to be advertised, but with certain restrictions. These campaigns can only be shown to specific users in specific locations, and advertisers may have to meet additional requirements to be eligible to place ads. Please note that not all advertising products, features, or delivery networks support such restricted content. For more information, please visit the Policy Centre.

Adult content

Ads should respect user preferences and comply with the law, so we do not allow certain types of adult content to appear on ads and targeted pages. However, certain types of ads and targeted pages for adults are allowed, as long as they comply with the following policies and are not targeted to minors. Even those ads and targeted pages, however, can be displayed only under limited circumstances -- that is, depending on the content of the search query, the age of the user and the local laws of the place where the ads are placed.

To understand The consequences of violating our policy

Examples of restricted adult content: strip clubs, porn theaters, sex toys, adult magazines, sexual enhancement products, dating sites, models in sexy poses

Alcoholic beverages

We comply with local alcoholic beverage laws and industry standards, so we do not allow advertising of certain types of alcoholic beverages, including alcoholic beverages and beverages similar to alcoholic beverages. However, certain types of alcoholic beverage advertisements are allowed if they meet the following policies, do not target minors, and are targeted only in countries that explicitly permit the display of alcoholic beverage advertisements.


Examples of restricted alcoholic beverages: beer, wine, sake, spirits, champagne, spirits, non-alcoholic beer, non-alcoholic wine, and non-alcoholic distilled spirits

Copyright content

We comply with local copyright laws and protect the rights of copyright holders, so we do not allow advertisements that use copyrighted content without authorization. If you are legally authorized to use the copyrighted content, pleaseTo apply for certificationAnd then put the ads in. If you see unauthorized content, pleaseFiling a complaint related to copyright

Gambling and Games

We support responsible gambling advertising and comply with local gambling laws and industry standards, so we do not allow certain types of gambling advertising. However, some gambling Ads can be placed if they comply with the following policies and if the advertiser has obtained the appropriate Google Ads certification. Gambling advertisements must be targeted to authorized countries, their landing pages must display information about responsible gambling, and must not be targeted to minors. Please check the local regulations for the area you are seeking to locate.


Examples of restricted gambling-related content: physical casinos; Sites where users can bet on poker, bingo cards, roulette or sporting events; State or private lotteries; Sports odds aggregator; Sites that offer reward codes or promotions to gambling sites; Online training materials for casino games; Web sites offering "poker entertainment" games; A cash game site that does not involve casinos

Health and medicine

We are committed to complying with the following health and pharmaceutical advertising regulations, so we expect ads and targeted pages to comply with appropriate laws and industry standards. Some health-related content is not allowed to advertise at all, while others are, provided the advertiser is certified by Google and the AD is targeted only in the approved country. Please check the local regulations for the area you are seeking to locate.

Political content

We expect all political ads and targeted pages to comply with local campaign and election laws in any region in which the ads are targeted, including compliance with legally required "silence periods" for elections.


Examples of political content: content that promotes a political party or candidate, or a political issue

Financial services

We want our users to make informed financial decisions. As a result, we have policies in place to ensure that users receive the necessary information to allow them to weigh the costs associated with these financial products and services, and to protect them from harm or fraud. For the purposes of this policy, "financial products and services" means products and services related to the management or investment of funds and cryptocurrencies, including personalized financial advice.


When promoting financial products and services, you must comply with the national and local regulations of any region in which the advertisement is targeted, for example, by including specific disclosures as required by local laws. For more information, see some of our lists Specific country/region requirements.

The trademark

The ability to use a specific trademark in an advertisement depends on many factors. In addition to the factors described in the Policy Center, trademark owners need to file a valid complaint with Google in order for these policies to apply.

The law requires

In addition to ensuring that your ads comply with Google's advertising policies, you are also responsible for ensuring that you comply with all applicable local laws and regulations at all times when displaying your ads in any location.

Other Restricted Services

We restrict the use of our advertising services by certain types of businesses to prevent users from being exploited, even if individual businesses appear to comply with our other policies. Based on our observation over time and feedback from user and consumer protection agencies, we sometimes identify certain products or services as vulnerable to abuse. If we believe that certain types of services pose an unreasonable risk to user safety or user experience, we may take a conservative stance and limit or discontinue advertising in those areas.

Restricted advertising formats and material

The ability to use advanced AD formats and materials in Google Ads depends on a number of factors. Not all advertisers will be able to use certain AD formats unless they meet our specific requirements or complete a certification process.

Editorial and technical requirements

We want to be able to engage our users with ads that don't annoy them, so we have all kinds of editorial requirements in order to keep your ads engaging. We also detailed the technical requirements to help users and advertisers take full advantage of the various advertising formats we offer.

The editor

In order to provide a great user experience, Google requires that all ads, additional information, and targeted pages meet high professional and editorial standards. We want ads to look clear, professional, and lead users to relevant, useful, and easy to interact with content.


Examples of promotional practices that do not meet these editorial and professional requirements:

  • Adverts that are too broad and vague, such as "Buy here"
  • Fancy use of words, numbers, letters, punctuation, or symbols such as FREE, f-r-e-e, and f ₹!!

Target page requirements

We want consumers to have a good experience when they click on an AD, so the targeted page must offer unique value to the user, work well, and be useful and easy to navigate.


Examples of advertising practices that do not meet the requirements of the target page:

  • Display URLs do not accurately reflect landing page URLs. For example, "google.com" directs the user to "gmail.com"
  • The website or application is under construction, under a hosted domain name, or has become defunct
  • The site cannot be viewed using the usual browser
  • The site deactivated the browser's back button

The technical requirements

To help us ensure that our ads are clear and functional, advertisers must comply with our technical requirements.

Advertising Format Requirements

In order to help you provide a high quality user experience and deliver professional and engaging ads, Google has specific rules for each type of AD. Only those that meet these rules are allowed to be served. Please find out the specific requirements for the various advertising formats you are using.


Note: photo ads, video ads, and other non-text AD formats that are deemed "unhealthy" will be prohibited. For more details, please refer to our Adult Content Policy.


Examples of AD format requirements: character limit for an AD title or body, image size requirement, file size limit, video length limit, aspect ratio

About our policy

Through Google Ads, businesses of any size around the world can promote a wide variety of products, services, applications, and websites on Google and our AD network. We want to help you attract existing and potential customers and audiences. However, in order to help you create a safe and positive experience for your users, we listen to feedback and comments from users about the types of ads they see. We also regularly review changes in online trends and practices, industry norms, and regulations. Finally, we also examine our values and culture at the company level, as well as operational, technical and business considerations, when formulating policies. Taken together, we have developed a policy that applies to all advertising content on Google's AD network.


Google requires advertisers to comply with everything Applicable laws and regulations,And the Google policy mentioned above. You must familiarize yourself with the requirements of the countries in which you do business and all the countries in which you display your advertisements, and keep abreast of changes in these requirements. If we find content that violates these requirements, we may ban the display of the relevant ads, and if you commit repeated or serious violations, we may disqualify you from serving ads through our AD network.



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