Yahoo! brand world (Brand Universes) is the strategy a good idea?
By Christoph H? Rl
Last year October checks brand world after this concept, yahoo! Announced them recently will republication 6 similar sites. Before the end of the year, amount should can achieve about the same 100.
This brand world idea is quite simple, yahoo! Provide a lot of different services, the person that use can release content over. One the famousest is Flickr, depositing 10 thousand pieces of about a hundred pictures. Now Yahoo! Buy the access of next brand, for instance ” Ha Libo is special ” or ” Wii ” , release a new website that contains the special content related to the theme next. The content that these over issuance comes from Yahoo! Each provides service.
“You cannot enter our list through spending money quite, we are doing significant to the user thing. ” Yahoo! Vince Broady says.
When I hear of this project, I am becoming aware it will be very marvellous, but also have a few inactive sides. The first, yahoo! Released the content that produces by the user afresh. Yahoo! The picture that the user place of each service produces, character and other thing, by Yahoo! Put below a specific topic, I do not like this idea. Of course, yahoo! The gain in the meeting advertisement service from these brand world websites is very much money, but be in after uploading the photograph to Flickr, do you want to see it appears on another website?
The choice that 2 o’clock is content source. Yahoo! Won’t choose content objectively with search algorithm, have an editor group however. I think to make computer will be searched automatically and choose to compare subjective choice better, faster even.
Another respect is they do not use the most important kind that makes content by the user — rich guest.
How do you see this problem?
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