The peak of tide the noble with the 8th downfallen chapter, Motolora (5)
The person that publish: Google (Gu Ge) researcher Wu Jun
5.All fronts be defeated
Iridium star plans dollar of far to the blow of Motolora more than billion. When Motolora starts iridium star to plan, GSM has not been on the world take regnant place, the United States and the very much country that include China inside still take the CDMA with forbid a technology to go up better to whether can replace GSM very quickly. But, because Motolora went to energy dispersedly on iridium star, lost the optimal opportunity that competes with Nuojiya not only, and still lose a few markets to the updated electronic company such as SamSung, LG.
Of course, fail this merely, return in the failure of domain of whole mobile phone even unapt a world first is wireless communication company scalp. But, motolora breaks down in the round on all battlefront at the same time almost, dropped cereal bottom.
On computer processor business, motolora passes old effort, defeated Intel finally still. Of Motolora and Intel contend for advanced face to had been mentioned, we no longer give uncecessary details. Those who be worth to emphasize is, from sell its semiconductor business till the Motolora a few years ago at the beginning, motolora never has been defeated by Intel on processor technology and product function, but in commercial competition, light has a technology is no good apparently.
On digital signal processor, motolora crosses apparatus of state of old rival heart finally without competition. If say central processor (CPU) the cerebra that is the computer, digital signal processor is us today the cerebra of the product such as TV of mobile phone, number. Its importance in national economy and people life cans be imagined.
Speak of digital signal processor, the person of industry can think of company of heart state apparatus above all (TI) . History of company of heart state apparatus and Motolora grow almost, experience is similar also, from provide radio product name to the army. At the beginning of 80 time, namely after AT&T, TI and Motolora rolled out his DSP at the same time almost, TSM320 series and M56000 series. The generation TSM320C2X of heart state apparatus is 16 processor that decide a dot, show inadequacy slightly on precision, because be the processor that decide a dot, all floating-point computation should decide bit of implementation by instead of process designing personnel, using also is not very convenient. The M56000 series of Motolora is 24 at the beginning, precision to the applied more than sufficient at that time, should tell function to be over TI product. But, the person that has learned computer process designing may know, the 24 processing means of this kind of nondescript is used rise meeting very at odds. Apparatus of state of very sharp mind rolled out 32 TSM320C3X series, although price relatively the DSP of Motolora is expensive, but it is easy to because be on 32 processors,develop a product, because this everybody still likes the DSP with TI. As a result of rub the action of Er theorem, motolora M56000 the advantage on the price is more and more unidentified show, and it is developing the inferior position on cost to show gradually, on DSP, the difference of it and TI is pulled every day big. I am done up to now do not understand why Motolora should be done do not wear day, below not 24 DSP of touchdown. Perhaps be the cost that it purchases considering the client, but the convenient sex that ignored a client to use however. Say a bit againer, motolora was underestimated rub the action of Er theorem, value production cost overly and ignored development cost: Former reduce as the elapse of time, latter increases, because its product looks from the angle of development,inferior slightly at TI. Carry additionally, the inchoate product in the series of central processor 68K of Motolora also is 24 bus line of this kind of nondescript.
As semiconductor compositive spend rise, the company such as TI mixes the chip of circuit of mobile phone periphery DSP is compositive together, main chip goes present mobile telephone only. TI very the Intel company that resembles computer domain, itself does not make a mobile telephone, supply core chip like lots and lots of mobile phone manufacturers however, it adopts its banner DSP technique, firmly stopped the half of country of market of mobile phone of the high end in the world. The battlefront of Motolora is pulled very longly, arrive from mobile phone chip the mobile phone is overall one continuous line. If interior cooperates good, cost of this kind of practice is admittedly low. But, calvin is not general and electric Welch, do not have the company with ability so big conformity, its chip branch and overall the company with independent like two branch, without enough communication, make instead product development cycle lengthens. Motolora and heart state apparatus are in the difference on mobile phone chip is pulled open gradually, the competition that attends in processor as it and Intel is what fail slowly is same. But, after this kind of difference reachs certain level, impossible changeover. To 2004, when Calvin is nonofficeholding, its semiconductor branch is forced to depart go out to appear on the market alone, with respect to the Freescale that is now. Later the outstanding achievement of Freescale still not beautiful, be forced by illicit collect fund (Private Equity) bought, this is of course hind word.
High salary was formed since Motolora is long-term, gao Fuli’s mess, employee has worked dry bad difference not quite. The original idea of Motolora is to want to avoid vie needlessly between employee, everybody has a comfortable and comfortable environment to set his mind at to work. This is the kind that big company draws a talented person 449 years ago, european company still uses this kind of method up to now. But this suits adventruous American not quite. Since 889 time, company of science and technology to arouse the enthusiasm of knowledge employee, period authority controls a lot of a lot shares (we introduce again carefully later) . And Motolora company did not use this kind of welfare very late, till today, the period right that Motolora company gives employee still the amount is very few. This has to say is the place of tradition management pattern that gets Motolora is restricted. Accordingly, one goes to the company of provide for the aged and a lot of people regard Motolora as is not a company that do poineering work.
Motolora another problem is administrative disorder, fight inside much. Although this is to appear on the market the common fault of big company, but Motolora is in company of estate of person of the same trade the problem is some more serious. Big company is in competition, do not need to achieve the peak of perfection, wanted better than adversary little to go only, and Motolora however just is a bit poorer than Intel and TI. Time grows, showed be defeated.
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