The letter that comes from father 2004 (one)
The person that publish: Translate from Google (Gu Ge) global website
Of cereal song partner ” possessory manual ” 1
Brief introduction
Google (Gu Ge) not be a traditional company. We also do not plan to become a such company. The company in Gu Ge or hold of person of one family property when, perforative of process of its gradual progress is us the means that differs with a kind is governing this company. We emphasize a kind bestrewing creativity and the atmosphere that challenge a gender extremely, it helps us be offerred to the user of global each district objective, the information that gets accurate and freely.
Arrived now when the company appears on the market publicly. This one change will give the our employee, partner that we are had and did not come, our client, it is cereal song user brings significant increase extremely. But, the standardization structure after appearing on the market publicly can endanger the objectivity that the independent character of the company and we emphasize all the time probably, the success that it goes to Gu Ge is crucial, and we believe it develops to Gu Ge’s future also cannot is short of surely. Accordingly, we adopted structures of such a kind of company, meaning the innovation ability that protecting Gu Ge, maintain it at the same time most the characteristic of extraordinary. We are certain it reachs benefit finally Gu Ge and its new old partner. Gu Ge hopes can clearly the concept of our plan and its backside mixes illuminate value, and agitato sees, you are considering song of invest in cereal, reading this letter.
Annual year reports after in, cloth forest and I will write a such letters to you. We will write a letter by turns, such opinion that you can hear us directly. We request you to combine the others of this letter and manual of raise capital by floating shares rise read.
Service at final user
Because we believe we can provide a very important service for the world,cloth forest and I establish Gu Ge is - it is an user quickly to provide the pertinent information that covers more extensive field. For our final user the service is in from beginning to end in our heart most in, and it is our first job forever.
Our target is it is research and development such service, it can improve the life quality of the mostest people significantly. To reach this goal, we can be done probably a few look OK in us the thing that produces some kind of positive effect to the world, they are in even if the financial redound inside the near future is not apparent. For example, a variety of languages of our support 90, and majority service is free, can let so as far as possible the service that much person obtains us. Advertisement is our mainest income source, but the ad that we offer is relevant and useful, won’t harrass and affront user. Gu Ge provides high grade business information to the user hard.
We are pride with our product, the product that hopes future will be developed can bring more positive effect to this world.
Attention is long-term
Regard battalion of one family property as the company, our all along pays attention to long-term development, and this also very the interest that accords with us. Appear on the market as company, we remain as before. Look in us, company of meeting prevail on dies to expand opportunity for a long time and the market of pure contented and current quarter anticipates the pressure nine times out of ten of the outside. Sometimes this kind of pressure brings about an enterprise to operate even financial outstanding achievement, for ” the money reply that yields this quarter is a few more good-looking ” . Use a divine Ba Fei’s special word to say: "We won’t ' colors ' quarter or year outstanding achievement: If profit figure achieves the have too many problems to deal with when headquarters, so when they appear before partner should no less have too many problems to deal with. So when they appear before partner should no less have too many problems to deal with..
If good luck appears, although it may bring about sacrifice short-term outstanding achievement, but most the long-term interest that accords with partner, we can seize those opportunity. We have enough perseverance to be done so. The shareholder that we also ask us people put eye a few more long-termly.
You can ask probably: “Long-term ” how long to have after all? We expect normally the project is in arrive two years inside can gain certain benefit or make progress. But, we try to look toward far with the best will in the world. Although business and technical environment change quickly, still try to will not come when making current decision 3 consider inside to the circumstance inside 5 years. Gu Ge strives to make the company is in a lot of years of total profits between realize future the biggest change. But, although advocate this strategy sturdily, but very difficult also accurate guess will make year of many technology between develop prospect henceforth.
A lot of enterprises are facing the pressure that makes his accrual and analyst guess horizontal conform to. Accordingly, they often are accepted less and the earnings that guesses easily, is not bigger but the redound that guesses not easily. Cloth forest and I think this is harmful, and we plan forward opposite way tries hard.
Gu Ge has sufficient financing to support our professional work, and generated more cash through operation flow. This had certain flexibility in burden cost respect, use these opportunity, realize the optimization of long-term earnings. For example, we undertook to the advertisement system of the company multinomial improve, bring to bear on to be affected actively to income on two direction at the same time. What involved field includes final user is relevant spend and satisfy degree, advertisement advocate contented degree, the partner’s need and target lock decide a technology to wait. If have need, will make instantly improve, anything but protracted - even if is protracted do can let financial outstanding achievement appear more bright probably. Gu Ge to you earnest acceptance: Carry out quickly decision-making, realize long-term value and not be to let quarterly outstanding achievement become more guess easily.
We pay close attention to long-term practice also is existence risk. The market assesses long-term value hard probably, weakened the value of the company likely also so. We pay close attention to long-term practice is a kind of wrong business strategy at all probably, and competitor just because its are short-term tactics and won get one’s own back, and realized stronger outstanding achievement grow. As potential investor, you ought to consider to pay close attention to the risk related long-term practice with us.
The long-term welfare and rather than that the name a person for a particular job setting out with our decision-making business is company and its partner is based on the standard of accountant business accounting.
Although we also discuss the long-term trend of oneself business, but the accrual guideline that does not plan to offer traditional sense to go up. Gu Ge cannot guess us inside a narrow range the business of every quarter develops a case. We are familiar with, our duty depends on the interest of promotional partner, and we believe, the way that makes number of certain and short-term goal artificially does not accord with the interest of partner. Hope everybody does not request us to undertake such guessing, and even if somebody requests so, gu Ge also decline of will polite ground. A processing group that is perplexed by all sorts of short-term goal place, resemble be on a diet every half hour calls the person that reduce weight weight same, fine long hair is insignificant.
Risk VS. Long-term redound
Business environment of Gu Ge is changing quickly, and need long-term investment. We are thrown on the new opportunity that readily advanced Jing Ke watchs heavy endowment.
Gu Ge won’t stem from short-term profit pressure and the project of avoid high risk, tall redound. We had had one share in the past such investment evolutional perfectly, of course also a few have not see redound perhaps is like person meaning very much. Because we are familiar with, beginning this category to look is the crucial point that the company succeeds for a long time, will still continue to seek so. If a project has the opportunity of 10
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