Google Adsense College

The person that publish: Google (Gu Ge) researcher Wu Jun

1.In former days the star of Silicon Valley

2.Open to question life and death is chosen

3.The most open to question CEO

A lot of people think triumphant beautiful. Phenanthrene Ao Lina is the poorest CEO on HP history. At this o’clock I dare not affirm, but, without doubt, phenanthrene Ao Lina is HP history go up the most open to question, also be most the CEO of limelight. As a professional female, pulled down inside 5 years companies of on the world two the biggest science and technology (AT&T and HP) , chaired huge trade twice to incorporate again (of bright dispatch and flying benefit riverside joint-stock, of HP and Kang Bai buy) , feiaoli’s graceful contribution or fault has been any professional handler be likened to very hard. Because this humble Ao Lina is the object of the attention of media undoubtedly, of course herself also likes to be on media limelight.

Feiaoli is graceful from AT&T the most rock-bottom make, become the senior vice president of AT&T 15 years merely, should be to have outstanding place. Perhaps in those days HP considered this ability to ask her to become namely of CEO, but factual proof, feiaoli’s graceful outstanding place perhaps is good project oneself only, let the outside and boss notice her. 1995, she became the executive vice-president of AT&T to be in charge of AT&T and appropriate of housekeeping of bright dispatch cent. After breaking up, she became the second in command of bright dispatch. Next, she managed the joint-stock company of bright dispatch and flying benefit riverside, the joint-stock company that this both sides invests one billion seven hundred and five million and thirty-two thousand seven hundred and four dollars connects a noise to did not hear failed. 1998 year, phenanthrene Ao Lina is judged to be whole world business circles by fortune weekly most powerful female. The 2nd year, should look for an individual to come when HP when fractionation instrument branch, thought of her naturally. The HP of 60 years of histories greeted its first place also is the CEO of a female with exclusive heretofore.

Ao Lina of 6 month humble assumed office 1999, come off instrument branch appear on the market, from now on, on the world many gave company of an An Jielun. That is the time with American the maddest stock market, an Jielun’s share price from original every 19-22 dollar, promote 26-28 the dollar, final before appear on the market flashy be in surely 30 dollars, financing is close 2 billion dollars. November 17 date, an Jielun hangs out his shingle in new York stock exchange appear on the market, that day with respect to overgrowth 40% , market prise amounts to 20 billion dollar (exceed 100 million dollars of today’s 130) , among them most probably the stock of above masters in HP hand. Absurd at that time is, the stock of HP rose madly also that day 13% . It is very absurd that this kind of phenomenon looks in Buffett of investment Great Master, the Lun Feng that bring victory goes up, explain HP sells compensate, HP should drop just is. But, in 1999 year the time of insanity of that stock market, this kind of not rational thing always happens. So far, feiaoli’s graceful job everything is normal.

HP appears on the market from what install nimble human relations got the ready money with considerable brushstroke, the difficulty after this cash helped HP overshoot a few years. Now, phenanthrene Ao Lina must take out true original story thin body HP does well. Very regretful fall in her leader, the core business of HP is Wang Xiaoer spends the New Year, be inferior to one year one year. It lags behind at sun company far on the business of workstation, flat later exited competition. In personal computer domain, it is bigger and bigger from the difference of Dell of the person that precede, and be without turn round evidence. In printer business, the wishful thinking that it sells printer to make ink box is hit at all not noisy, (we analyse its reason even at the back) . On printer market, although HP is the biggest company on the world, but market share can be mixed to love general give birth to nibble by Japanese company fine ceaselessly however.

Want to recapture market share, the basiccest measure is to transform oneself, enhance competition ability, the Grove of the Guo Shina of IBM and Intel, include HP the CEO He De later is so do. But, this need has true ability. And the the simplest, swiftest method is to buy the market, buy a company namely. Phenanthrene Ao Lina is the connoisseur old hand that the company buys, she was taken a fancy to still hold share of personal computer market at that time the 2nd, but the Kang Bai company of go from bad to worse. Feiaoli offerred gracefully to include HP by two author are familial inside object. Many partner are afraid and original already gain not the HP of beautiful, carry the Kang Bai of a deficit on the back again, will procrastinate finally break down HP. Dell occupies the 31 % of market of American personal computer at that time, and Kang Bai adds HP to occupy 37 % . Feiaoli’s graceful wishful thinking is make the world’s biggest personal computer company through incorporating, form the advantage to Dai Er. Actually, the prime cause that HP is in and inferior position is in in the competition of Dell depends on, the problem of HP is capital have enough to meet need not quite fast. The capital of Dell a year about can have enough to meet need two above, and HP once. That is to say, although the profit margin of Dell has the in part of HP only, it also can be obtained and latter and same gain. Such, the space that Dell computer depreciates is very large, very easy and occupational market. Buy Kang Bai to be able to not solve this problem apparently.

Feiaoli is graceful bought plan to suffer H and P in the board of directors these two familial object consistently of the 2nd generation. To make plan gets passing, have to want all shareholder plenary meeting agreed. Feiaoli is graceful small shareholder is voting in doing a lot of jobs to arouse, make this offer to pass, final partner people with 51% pairs of 48% approval the decision that buys Kang Bai. In this approve of ticket of 51% , have quite scale is the bank note that phenanthrene Ao Lina plays. 2001, 911 eve, of the dollar of the biggest billion of a stupid person on this HP history buy trade to be finished eventually. Because wall street is not valued generally to this, new HP is in trade finish the stock fell defeat close 20% that day. The of 911 horrible assault after a few days happened, take a sudden turn and become worse rapidly of American economic situation. The business suffer a disastrous decline of new HP. 2002 year, HP appears ten years to come first deficit of a huge sum.

Merge into after Kang Bai, HP did not get imaginary medium Kang Bai increases the market share of HP, the 2002-2003 in market share lowest year, it and the share that maintained health Bai Yuan to have constrainedly only. It is on commercial history, similar issue happens constantly, after two companies that are in inferior position in competition are amalgamative, did not receive cumulative market share not only, and achieve only both and amalgamative before little that. The reason is very simple, the company that is in inferior position in competition is sure the problem that has its management. If these problems are couldn’t get,solve, the problem after incorporating can turn over times, meet in competition more be in inferior position, lose market share further thereby. This is just like a few lump coal to be put together is one caboodle coal, is not the diamond that can shine. The HP company below Feiaolina’s leader is original already the question is great, plus a problem more Kang Bai, the problem that form a pile exceeded her ability to be able to be handled already. Original, phenanthrene Ao Lina should center energy to solve in-house problem, if she is capable,solve the word of these problems. But, the dead end that she of crave for greatness and success chose the road of an eager for quick success and instant benefit to walk into. Phenanthrene Ao Lina is this to incorporate in her autobiography undertook feature-length explains, and attack rests Yi is especially familial with Pakete familial, blame medium. But the people does not have show respect for, the shareholder that annoys in fact accused her in a few days after incorporating court.

In HP of in control of of phenanthrene Ao Lina next 5 years, phenanthrene Ao Lina turned an electric equipment into the company from company of a science and technology. It is with GE, IBM and Sun company of such science and technology competes originally, its exuviate turns into now and Buddhist nun of Dell, all alone, beautiful can be mixed the small gain that loves general to give birth to a kind is average electric equipment company. In Feiaoli’s graceful lieutenancy, her individual appears in all sorts of media again and again, (of course, her explanation looks for her for media. ) but this Silicon Valley has HP most historical company is being forgotten gradually. It was defeated by Dell in individual machine domain, beautiful was defeated on digital camera can, Nikang and Suo Ni, aipusheng and beautiful were defeated on printer can, can saying is suffering a crushing defeat.

Tags: , Ge, google, Gu, person, publish, researcher, The