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The person that publish: Google (Gu Ge) researcher Wu Jun

1.In former days the star of Silicon Valley

2.Open to question life and death is chosen

The reason of HP be on the wane has two roughly, the leader’s mistake and ” Japan / China is made ” concussion.

Enter 90 age, individual personal computer begins to gain ground in the United States, whole market growth is very rapid. The experience of the client of the small-sized machine with recumbent and original HP and market, entered personal computer market easily. Because its traditional user is medium,Xiaogong manages and the school, HP opened an university without beautiful too great strength, institute and in the personal computer market of small company. HP has been made stealthily from the instrument actually to computer industry transition, mixed 1989 it bought Apollo of two computers company and Convex early or late 1995, of course it is to want both market only, the small-sized plane that changes these two companies’ original client him HP next and workstation. To 90 time metaphase, HP makes collect science instrument, medical treatment instrument and computer product at a suit gigantic without bully model company, and reach peak as the rapid development of American economy. In those days, HP is the 2nd large computer that the whole world is next to IBM and instrument manufacturer, its product line is longer than IBM even, small the product to and so on of calculator, avometer, arrive greatly machine of the most sophisticated nuclear magnetic resonance of instrument of civil medical treatment. The computer is a kind of product that HP grows long product line to go up only originally, just arrived the 90 time development as a result of computer industry, computer department included the turnover of its peripheral to exceed the in part of whole HP, ability is seductive all the more.

But, because the product line of HP is too long, HP interior is very confused, further progress burden is very heavy. And, HP is very much fine long hair is irrelevant between the product, cannot form an advantage complementary. Accordingly, for the development henceforth, HP must undertake adjustment on the product. In last centuries 90 time, what the company is adjusted and recombine is the simplest, economically the most lucrative practice comes off a few branches from the company namely go out to appear on the market alone. HP chose this kind of way. Next the problem sells which branch namely.

Will tell commonly, the company can sell a profit margin low, to him otiose, the section with bad foreground and average grows the company with far helpful development to the company, for instance the IBM below Guo Shina’s leader is such. But, HP next two the biggest fractionation on phylogeny are mixed and buy, it is to do exactly the opposite however, because of bound of this science and technology and wall street up to now very open to question. And trade twice this the predecessor CEO of Dou Hehui general triumphant beautiful. Phenanthrene Ao Lina is concerned. The ability that the person of Zhu Geliang of after the event heads a firm to her is suspicion very. Actually, first time company recombines, be about to bilk the instrument branch with build up (namely present An Jielun company) come off appear on the market, phenanthrene Ao Lina does not decide, because the board of directors comes in her,the decision is made before HP. But because be phenanthrene,Ao Lina carries out, because this is very much,the person remembers this account book to her head. It is the 2nd with go from bad to worse and the Kang Bai company of deficit is amalgamative, this thing is phenanthrene Ao Lina is in include to rest Yi is especially familial overcome with the clique especially familial inside a lot of in objecting sound, facilitate. My individual thinks to come off Anjielun looks not wrong now for the first time, because the fact proves what Anjielun develops is bad, but He Kangbai is amalgamative necessity is not big.

Let us return 1999, two fractionation that have a look at decision HP destiny are mixed and buy. 1999 when year, the product line of HP divides into 3 direction: Traditional scientific instrument, for instance avometer oscillograph; Medical treatment instrument, for instance nuclear magnetic resonance; The computer reachs its peripheral. We might as well have a look at HP to be in the foreground of these 3 domains.

In the first domain, HP has the advantage on the technology, its competitor basically is Japanese company, latter is chased very quickly, and Japanese product has an advantage in the price. This domain development is stable, profit margin is stable, but market scale is not large, accordingly, sell it follow a rational line to do some work well. Medical treatment instrument this industry profit is rich and generous, because the threshold is very high, new company is entered very hard, accordingly opposite competition is not very intense, HP all over the world true adversary has current electric equipment only (GE) . (go up in nuclear magnetic resonance, the company of Germany and Japan wants difference in what American company compares on character a few. ) but growing is not very fast, especially new technology and equipment should pass FDA attestation ability to produce a sale, because this research and development is extremely periodic long. Tell from reason, HP should withhold the branch with this rich and generous profit, because company of all through the ages is,come off the department with small gain and reservation profit is high. But, GE this adversary can not be general adversary, come about a hundred years, it is the rare evergreen tree on the world, and HP cannot surmount machine of its nuclear magnetic resonance forever. Accordingly, HP goes out cent of its branch of medical treatment instrument perhaps is not a bad decision. The fact proves, today’s Anjielun cannot overtake really the branch of medical treatment instrument of GE.

Finally, let us see HP be in the state of computer domain. HP rises from seventies, HP entered computer market successfully. This industry grows in 20 years of in the past very fast, but competition is intense, profit margin is low. In computer domain, HP has a lot of competitors, mix to the Sun later from inchoate IBM, DEC Dell. The technology that enters this field and commercial threshold are not high, very easily new company is squeezed come in. Apple and Dell are very for instance fast from do not have have, very big territory under one’s control was taken in computer hardware domain. Apparent, HP is rate grows in what bet computer industry, with development speed offsets the loss on profit margin. But, HP company perhaps oversight turn over rub the action of Er theorem, company of hardware of a computer needs beard development exceeds rub the rate that Er theorem sets ability is significant, otherwise, profit general one every day atrophic. Accordingly, the effect of this kind of gamble up to now open to question.

The another fist product that HP bets is its printer. The commercial pattern that HP decides to use Ji Lie, the money that makes costly bit through low-cost tool carrier, its plan is cheap sell printer, sell ink box at high price next. The market strategist of HP people had calculated this debt carefully of course, but, they underestimated the effect that Japan produces. Up to now, HP accepts Aipusheng and fine all the time on printer market can minatory.

Should tell, 1999 year although HP is big, but not strong. This resembles the Hunan country of moment of Chinese the Warring States a bit. The board of directors of HP hopes to do HP formidably of course. It must decide cent goes out which branch, withhold which branch. Branch of medical treatment instrument although profit margin is high, but in GE dozen control next development finite, the course brews for a long time, just decide will scientific instrument and branch of medical treatment instrument are divided go out, establish a new company An Jielun, next new HP is good concentrate energy at computer industry. So big company recombines to want to a person that has experience will carry out of course, HP company board of directors took a fancy to Feiaoli to graceful fractionation is mixed and buy the experience of the company, break rules the CEO that chose her to take up the post of the HP company with the oldest Silicon Valley, will carry out the matters concerned that Anjielun appears on the market.

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