Google Adsense College

Google (Gu Ge) Wang Jin of assistant dean of Chinese project academy

Two father of Gu Ge once had said: “The final user that is us serves, it is our first job from beginning to end. ” this go up in advertisement mechanism of Gu Ge, not exceptional also. To achieve this, gu Ge pursued crucial just sex principle, and this — the edge tool that also is success of Gu Ge business.

Principle of sex of justice of cereal song advertising

The first, natural result of Gu Ge is departed strictly with advertisement

This we had discussed below a lot of circumstances, those who need ambitious shift is, this is Gu Ge’s most important principle, also be Gu Ge live this. In the search result that the user provides in Gu Ge, can very clear see what is advertisement, the commercial news misdirect that won’t be bought absolutely.

The 2nd, the high quality that Gu Ge’s advertisement reveals asks

Will apply for to make ad of key word advertising to Gu Ge advocate a lot of, they hope the keyword of the choice also belongs to magnanimity. Nevertheless, mix when advertisement only of the keyword relevant degree achieve certain level moment, gu Ge just can reveal his come out, let an user see.

Specific for, keyword advertisement of Gu Ge — Google AdWords has a very complex calculation method — ” advertisement quality notchs (Quality Score) ” . The engineer that law of this one party is us spent what effort of a few years just does to evaluate a standard, with will measure this advertisement to have after all to the help of the user how old. “Advertisement quality notchs ” a lot of target were included in the standard, for instance ” measure to what the person enrages ” , that is to say people wants not to want to click it; For instance ” of the key word that searchs with the user match degree ” , etc. When an advertisement achieves certain quality, gu Ge just can choose to reveal it. We reveal the advertisement that come out to just application appeals to the advertising iceberg that beg today one horn. Our concept is, advertisement must is opposite final user is useful, valuable.

The 3rd, the just sex of advertisement position

Gu Ge’s advertisement counts circumstance transfer to a lower level to be in those who search result page greatly absolutely on the right side of, only very small one part can be put in Zun Shangduan. Even if is such, also be to have strict quantitative restriction, won’t exceed 3 links, and use shadow mark outpour entirely come, add ” the sponsor is linked ” mark.

The most crucial is, advertisement is put in left on end or on the right side of not be by advertisement advocate of the decision, however by this advertising ” quality notchs ” will decide. Be in the United States and Europe, we see such case, some users, a of online inquiry main goal wants to see ad namely. These advertisement gave an user to provide additional information actually, for example: Some people should want to search information of a few discounts, another people should understand at present the product on the market supplies a case. Be based on such actual demand, maintain some advertisement when machine algorithm of Gu Ge not only useful to the user, and quality is best, on the right side of excel of the result multiple when, just can choose its park is left on upright, and the sign with clear attach. If do not satisfy this requirement, advertisement advocate pay again much fee, gu Ge also won’t place this ad left on upright.

Finally, of advertisement position also be the price decision that throws by ad business not just early or late, advertisement quality still is producing main effect. Change character, a quality notchs inferior advertisement, even if is willing to pay higher price, also can not buy higher position certainly.

The 4th, the fair sex of contest price

On contest price rank, what Gu Ge chooses is ” standard of Holand contest value ” , nature of law of this one party is not Gu Ge’s initiate, dan Gu song transplanted method of price of this one contest successfully on Internet advertisement, push him to perfect condition. Specific for, gu Ge won’t the advertisement with top offer a price, press its bade work off, is to compare the 2nd to increase one cent fund only, was in by the platoon on the first place, although advertisement advocate the bid that drops at the outset is gotten higher than what he pays actually now much.

In above in all principles, gu Ge is complete according to objective standard, machine sort, assess which advertising quality highest, the be fond of of any individuals and relation won’t be considered algorithmicly inside by cereal song machine absolutely.

The innovation story of Google AdSense

Google AdSense is cereal song advertising another main product, the 5 that is headquarters a project that the engineer completes in time of a few months, their originality product received Gu Ge’s commendation finally, obtained 1000 of 10 thousand U.S. dollors end of the year award. Letting us bring those who feel proud is, this still has a Chinese engineer that calls Cui Ying alone among them. She leads the group of a technology of Shanghai at present, aid force to promote in Chinese quality at Google AdSense.

With Google AdWords, google AdSense pays attention to advertisement and content match rate, not be advertisement advocate be willing to send, or website stationmaster is willing to put, gu Ge is met on the platform that releases its advertisement to the partner. Gu Ge’s machine is algorithmic, what can go understanding a website is characteristic, release corresponding advertisement then.

Last year the end of the year, gu Ge rolled out to call NCB (Non Clickable Background) characteristic, it is in a word ” the setting that cannot click ” . Click advertisement of Gu Ge AdSense when the user when two blank between are in, he (she) won’t be taken on this advertising webpage. Because such clicking,be the behind schedule of the user likely, and cannot give advertisement advocate bring true client.

Of NCB project come on stage to meet those who bring about cereal song battalion to close to decrease undoubtedly, but the behind schedule that we are willing to pay big cost to reduce an user is attacked, increase their network experience.

The social benefit of system of cereal song advertisement

Regard Gu Ge’s innovation as the product, google AdSense lets the China of tens of thousands of release trade people can spend more time to make content, is not to kiss force to extend a product to go in person. The content of website of this pair of China went to positive effect since construction. Current, google AdSense is China’s largest network alliance. If do not have Google AdSense, imagine many content website can perserve the ground provides free content very hard. And for the many to those China medium and small businesses at long end, the Google AdWords advertisement that managing, effective, target makes clear use cost, it is to be benefited more fine is much.

Anyhow, advertisement innovation accomplished Gu Ge’s commerce to succeed, also facilitated to form good ecosystem, brought good social benefit to China then. We are certain, if even if of a company abandons a few short-term profit also wanting to be this world to do some of good work, so it can give finally - no matter serve as partner,still be other each - bring bigger increase. This is the important facet of our company culture, and got the self-identity of whole company. (be over)

Tags: , Assistant, dean, Ge, google, Gu, Jin, Wang

Author: Zhang Kejun user experiences a ministry

Hedger Wang of engineer of American Yahoo front came to Beijing that day in thanksgiving. This Yuan Yahu is strange rub the first Web Developer, the very fervent experience that shared him to abound with us. Advise others by using one’s own experience, have appeal more than empty theory, we discover what once had come up against to a lot of problems that encounter now also are him. Web Developer is inside American Yahoo one more the front engineer part of card close user, they are in charge of an UI and conformity of product function logic rising, enhance a product to use gender and alternant experience easily.

The information framework in him (Information Architecture) grooms in tell, like Yahoo hundreds of people make a product together, interior needs speed and efficiency more, need a group more cooperate with and specialization. Before development technological process is single-track Cheng, product manager raises design requirement to stylist, stylist begins to design discuss repeatedly with product manager next and final version, give again Web Developer turns into HTML pattern plate, later, send front engineer development pattern plate, front engineer needs back end to provide data, raise requirement back end engineer again. At that time, web Developer can pray not to destroy the pattern plate that writes so that hold out a standard originally only. Then, every start a project, even if be the item with very similar function, want such technological process. Apparent, the practice is not efficient, and go up in every link very give an issue easily, resemble playing a domino, any little shop sign fell to waste.

“Bottom Up Approach ” , yes! Web is developed by fall and go up implementation just is reasonable. Product manager is on existing system and the base that have a technology, concoctive product, refine product flow, final affirmatory product has what function. After these good doing, front engineer is OK start working. For instance, all pages have an entry module, write into directly such OK:

<div Id= "login_mod" >
<h2> logs onto </h2>
<form Method= "GET" Action= "" >
<ul>
<li><label> user name: </label><input type= "text" Name= "name" /></li>
<li><label> password: </label><input type= "password" Name= "pwd" /></li>
<li><button type= "submit" > logs onto </button></li>
</ul>
</form>
</div>

As to what appearance is on the page, front engineer need not consider completely, oneself Web Developer later period defines it through CSS. Same, when making page of result of a search, it is good to should make a such kills only:

<ul>
1</a><p> of caption of <li><a href= "URL" > is described. . . </p></li>
2</a><p> of caption of <li><a href= "URL" > is described. . . </p></li>
3</a><p> of caption of <li><a href= "URL" > is described. . . </p></li>
. . .
</ul>

Resemble such, the structure that front engineer needs to describe data with XHTML with Web Developer only is OK, but the thing that at that time development comes out meets very ugly:

Irrespective, after Web Developer later period takes design effect to pursue, can define it with CSS according to practical effect, those who end up with is such:

This is front uses expression to depart (the advantage of Presentation Tier) , different professional Team, OK and dedicated in oneself the domain of special skill is developed, in order to realize collateral development, appear efficient and not easily problem. It is clearer that the exemple subclass in living with a reality is compared, resemble wanting to build a house, want to have specific project blueprint above all, hall of accurate line out is how old, have a few houses, a few doors. . . Later, blueprint gives stylist will devise the 3D effect plan that decorate, at the same time the worker begins to build a house. After the house is built, 3D effect plan also emerged, search to decorate a team to pursue according to the effect again, brushs what paint, sticks what tile. . . But if transpose, let stylist devise 3D effect plan first, there is room of effect graph lid by workers again after finishing, finally although this house is built come out to also won’t close case. Contrast the example above, in product development process, web Developer is a part that decorates a worker.

The front development of the product can divide for three-layer:

Structural layer is the product prototype that front engineer development comes out. Fold an expression effect through CSS. On this foundation, recycle JavaScript/DOM strengthens the alternant experience of the product. This kind statified another brought profit is, if the client carries an environment not to support JavaScript to still can use a product, if the client carries an environment not to support CSS (resemble holding facility) content shows linear to arrange, remain facilitating reading.

Why to say to Web Developer is more the front engineer of card close user? Traditional engineer is in order to fulfil product function, optimize a service to carry executive function to be a purpose, and the operation experience of the performance that Web Developer wants to consider a product to go up in user machine, user waits these detail a moment. Especially now, the browsing environment of the client side is very complex, monitor has 16:9, also have 10 inches small jotter, useful still smaller PDA screen. . . The page of the website should decide much wider ability to get used to different user, the website page that this develops with respect to requirement Web Developer uses stretch position. At the same time the browser also is varied, firefox, IE is used on PC, safari is used on the apple, opera is used on the mobile phone. . . The Web development through be based on a standard can reach consistency completely. If the mouse of which days of user became bad, he must use clavier to visit our website. . . Although get online now fast, but the content that should know to expect to see to the user, even if wait for half second,the user can complain.

Look the business that Web Developer should do is very much really. Not bad, yahoo has Hedger Wang of a lot of tall figure. The product of Yahoo China experiences in the user at present and go up easily with the gender, doing be improved ceaselessly and rise. Send a help wanted incidentally:

If you have very rich experience in Web level field,
If you develop a respect to have very rich experience in JavaScript,
If you like solve Bug to regard as the greatest work pleasure,
If you like to go after perfect code and be very happy with it,
If your style very Open and like with all around the person is shared and intense discussion problem,
So Lai Yahu UED Team, you can have the work in the same placing of a lot of be congenial to here.

In the meantime, we do not welcome:
Consider oneself ace, the person that act independently,
Study quietly, the person that does not wish to share,
Be an armchair strategist, without the person of real talent,
Fear a liability, too careful person.

It is OK to join Yahoo UED Team to mean and Alibaba, naughty treasure and global Yahoo include US, taiWan, hongkong, korea. . . Web development ace communicates together, work side-by-side.

Join Yahoo UED Team your enthusiasm has many tall your space has how old!

Workplace Beijing, citizenship is not restricted, sexual distinction is not restricted, the age is not restricted.
Intended person send a letter:

Tags: , Author, experiences, Kejun, ministryHedger, user, Wang, Zhang

Author: Zhang Kejun user experiences a ministry

Hedger Wang of engineer of American Yahoo front came to Beijing that day in thanksgiving. This Yuan Yahu is strange rub the first Web Developer, the very fervent experience that shared him to abound with us. Advise others by using one’s own experience, have appeal more than empty theory, we discover what once had come up against to a lot of problems that encounter now also are him. Web Developer is inside American Yahoo one more the front engineer part of card close user, they are in charge of an UI and conformity of product function logic rising, enhance a product to use gender and alternant experience easily.

The information framework in him (Information Architecture) grooms in tell, like Yahoo hundreds of people make a product together, interior needs speed and efficiency more, need a group more cooperate with and specialization. Before development technological process is single-track Cheng, product manager raises design requirement to stylist, stylist begins to design discuss repeatedly with product manager next and final version, give again Web Developer turns into HTML pattern plate, later, send front engineer development pattern plate, front engineer needs back end to provide data, raise requirement back end engineer again. At that time, web Developer can pray not to destroy the pattern plate that writes so that hold out a standard originally only. Then, every start a project, even if be the item with very similar function, want such technological process. Apparent, the practice is not efficient, and go up in every link very give an issue easily, resemble playing a domino, any little shop sign fell to waste.

“Bottom Up Approach ” , yes! Web is developed by fall and go up implementation just is reasonable. Product manager is on existing system and the base that have a technology, concoctive product, refine product flow, final affirmatory product has what function. After these good doing, front engineer is OK start working. For instance, all pages have an entry module, write into directly such OK:

Tags: , Author, experiences, Kejun, ministryHedger, user, Wang, Zhang