On September 24 - 26 days, sponsor by Chinese Internet association ” congress of 2007 China Internet ” hold in Beijing. This second congress gives priority to a problem with service of harmonious network, quality, advocate Internet to serve a provider to improve service quality, build the Internet that everybody is benefited in all. Sina science and technology spread out to discuss with respect to this theme with numerous personage attending the meeting.
Compere: Each netizen everybody is good, we are very excited today asked Google north subregion online sale and the case that operation director Zhou Wenbiao gives us to talk about Google Adsense natively first.
Zhou Wenbiao: Everybody is good, compere hello.
Compere: always I know you are in charge of Adsense in Google is.
Zhou Wenbiao: Yes, I am in charge of them the Adsense here, we call advertisement alliance, responsible and whole Adsense is the business in Chinese Taiwan, Hong Kong, mainland and Korea.
Compere: I know Adsense in home a lot of websites applied for, should be an advertisement alliance with market highest share.
Zhou Wenbiao: Thank, the pretty that you understand us is much.
Compere: The circumstance that Adsense is in China now how?
Zhou Wenbiao: Google here, the product two years ago enters China, one is the experience of the user, still have the interest of an ad business, have broad center again, a few interests of these 3 respects, pay close attention to the interest of each respect quite, the itself of the product has its characteristic, product dependency is very big, these are more important characteristics, after before be being added, we enter China, we established a group in this locality, deepen this locality to change, next a few ABC that group of hither this locality changes the fast major that can offer now, next our product has very good acceptance to spend, user group very tall.
Compere: A lot of stationmaster applied for Adsense, they feel the price of Adsense is highest, but after fearing to use, be sealed to stand.
Zhou Wenbiao: Be such, enter Chinese Internet from us this industry, in the word at that time, home has alliance of similar this kind of advertisement for certain, probably 200, 300, probably pretty is much, such method is different, after we come in, emphasize very much a bit, the quality of the website, that is to say is additionally normative quality, we hope to be able to have certain help standard the action of this market, from when coming in at the beginning, we are exceedingly severe above policy, we on one hand we defined very strong a few regulation, a few policy, because we feel such word, market of whole to driving Internet, whole advertisement makes alliedly official, to violating the act of compasses additionally we can take certain step, I think the word of this respect, time of two years walks over, everybody’s self-identity will be increasing, the likelihood has a few people to feel to be afraid of the station that be sealed before or of what, can have a few concern, now as say to this product more and more understanding, this locality that resembles it is changed, with the sources of energy of this locality, because our periodic is met,meet actively with these stationmaster, actually they worry purposely was not necessary.
Compere: The income of global Adsense occupied Gu Ge 2006 37% of gross income, it is low that China is returned higher than this this one rate?
Zhou Wenbiao: The income above Adsense is occupied whole business income or pretty are tall, proportion is similar, we did not go to home carefully statistic, go looking.
Compere: About sealing the problem of the station, a few stationmaster have a lot of doubt, a few say I am done not have really cogged.
Zhou Wenbiao: Actually this on one hand I believe you understand, from Google this technology itself, your understanding is completely correct, there is special group at the back of us, can very sophisticated technology is diagnosed, each click its effectiveness, rationality, basically we are accomplished click to any, we decide its invalid sex, we are to be able to pass a lot of technology measures to diagnose a test actually, we won’t easily go clicking deciding is invalid, or easily going to a station banning this circumstance is incorrect, we are very discreet, and be the situation of our win-win, so a bit want to emphasize very much, actually that is to say if we sealed this station, also not be the circumstance that we are willing to see actually, we meet such word to be him above the station shown advertisement cost we are all go back gives advertisement trader, our Google does not earn such word money, why be done so? We are the interests that protect ad business, act on drive Internet advertising business, I was April this year on Xiamen stationmaster congress when, mentioned a bit, I hope all these stationmaster friends, these website looks look a bit further, wanting how we are right market of whole Internet advertisement is helpful, wherefrom go looking on direction, is not the way that says to think these joker, resemble having a few center for instance first-rate, pay attention to content to be king, go making his station.
Compere: You a moment ago said to protect advertisement advocate interest, google is apt this advertisement advocate, because of advertisement advocate financial capacity clicks con hair to sue bring a case to court, and stationmaster people relatively puny, can’t well they sue Gu Ge?
Zhou Wenbiao: This view is incorrect actually, just I also was mentioned, google the business mode here, if will look from whole industry catenary, not be to have way station only, we have a lot of to stand greatly, defend like phoenix inspect wait a moment otherly a lot of, still have the website of sex of a lot of industries, by tens of thousands various websites, actually industry also has a lot of feedback, actually our Google is the fairest, most policy of all big station way station are consistent, from this angle for, nonexistent because it does not have a lawyer please,say way station also the reason of this respect, what we do, we understand completely, this calls a network effect namely, you have a website already, again much website, if do not have ad business to put in advertisement, this property cannot develop, if once this ad business is one day right,our advertisement alliance lost confidence, this moment this industry cannot advance, so we were done a lot of direct or that is to say is actually indirect, specific the interest that will protect stationmaster, likelihood not likely is a certain specific station, it is to have broad station, the business that because we are in,does is the development that hopes to promote a trade.
Compere: I believe the technology of Google is very professional, does that have the case of the miscarriage of justice after all?
Zhou Wenbiao: Tell very hard, overall will tell, because technical itself has technology of more than 100 diversiform, this clicked rationality, effectiveness, that if that is to say, some stationmaster think, for instance it feels to do not have really cogged, but was sentenced disable to click or be banned, do not resemble other issues at that time actually same, it seems that they do not have method, he is the way that has appeal, he can write mail appeal, next we here the circumstance that check how, if he does not nod have enough evidence truly really, be people drop, we can take corresponding step.
Compere: User reaction has a lot of problems on the communication of Adsense, mail always is formatted reply, the feeling is frosty.
Zhou Wenbiao: Now is this appearance, we take the kind of diversification, will adopt communication to communicate with the user, besides the reply of mail, mail as group of our this locality build, we also of one pace, can have a few better to mail, resemble the word previously, come over possibly from English interpreter, it is again early before group of our this locality, so the reply job of mail is everybody is being done, I think we did much work on one hand in this now, the reply that carries mail can more specific, exacter, besides this beyond, a very main business that doing this year, be strengthened namely and of stationmaster communicate, we also did a few businesses this year, xiamen center is for instance large when meeting, we also meet with everybody, go make one’s rounds is exhibited, invite a lot of stationmaster to enter our activity, still have a few medium of communication at the same time, have an user forum for instance, inside forum the more than 9 enrollment of more than 1000 are led now, everybody can communicate each other inside, how can prevent a few practice of a few needless a few illegal policy, still have we are before 3 chapel the official gain customer that we released an Adsense, the our can specific above rich guest policy that introduces us is how, new product, after new product comes out, the introduction is how, there still is a bit finally, considering us very much support works, mail reply is waited a moment, we also opened the channel of the timely interlocution on a net now actually, in a certain specific time, the place that everybody can go to, go asking a question namely, meeting somebody is timely and roundtrip answer question problem.
Compere: Had wanted to add the group that this locality turns in China?
Zhou Wenbiao: This respect has had a few considerations, but involve inside this, the user amount that faces because of us is exceedingly huge, the amount is exceedingly large, a lot of problems that still have them have particular general character, 100 people ask the likelihood, among them a few 90 people ask the likelihood same a problem, be told so from this angle, we will be more go encouraging everybody, go looking for example, we have very strong help center, help a center the problem with one what kind of pace, specific those who have a lot of solve, or you can go forum, go forum can follow other stationmaster friends to make a few communication.
Compere: I hear the expert of Adsense of a few research to say, a lot of stationmaster can be sealed stand, because he did not see well,be mostly all regulation, bring a few bad cases from this so.
Zhou Wenbiao: What you say the condition of early days is right, on one hand since the first day when we come in, we emphasize regulation very much must very clear, we hope we can help this industry develop, not be the increase that says to a lot of optional sexes perhaps hurt ad business, involve regular to this knowledge namely additionally, have better knowledge to this, will told us to do something from this angle, this also is the thing that how changes policy will be done weller.
Compere: Have reaction of a few stationmaster, return in the evening before today well, when why giving check the following day, just say to be attacked a bit con, check did not pay, the cost before is total also go back advertisement advocate, why can you have this kind of case?
Zhou Wenbiao: All sorts of circumstances can have the possibility inside this, some of that is to say should decide to paid for example, at that time your website is not to stopped to work, still can attack a bit, next we the person there observes further, be in this time paragraph, the condition that you say can discover likely, but not be the majority absolutely, still have a word that we go to this deciding, need certain amount, this clicked number is too for instance little, cannot form this kind of dimensions, so this on one hand we also can go to those who make a few progress deciding, also can appear conversely actually additionally one kind of circumstance, e.g. us this charge classics pays check stationmaster, discovering those who go to before appearing, be paid next have a problem, before appearing because click not quite much, we still are done not have enough observe, when be paid e.g. 100 money, next the dot happened again, we pay attention to this problem, actually this moment we can return the money before to ad business entirely, because these money had paid advertisement dealer, chase after without method.
Compere: The Adsense in my impression pays stationmaster through an ad firm of home, is this company Gu Ge’s subordinate subsidiary?
Zhou Wenbiao: Are you to say we pay to stationmaster above? Pay us to pay through the bank. We are at present such, among the course that changes in this locality, but if be told at present, that is to say or the name with Google head office are being done.
Compere: Good, special acknowledgment week always accepts us interview, because time concerns, the interview comes here end, thank everybody.
Zhou Wenbiao: Thank everybody.
Tags: , AdSense, cereal, Ju, song, talks, Wenbiao, Zhou
