Google Adsense College

Posted by Susan Straccia, Google
Zeitgeist Team

Every year we put out the href="http://www.google.com/press/zeitgeist/archive.html"
id="d63e" >Year-End Zeitgeist, a look at the most popular and
fastest-rising search terms in hopes of telling us something about
what's been on our (collective) mind. This was my first year
working on this project, and I'm here to report I was
pleasantly surprised by many of the findings. Yes, 2007 was a big
year for U.S. politics, and, of course, there were several peaks
coinciding with the indiscretions of a few starlets — but what I
found particularly interesting were some of the timeless themes
that surfaced: what is love, who is god and how to kiss, to name a
few. No matter how much changes over time, these questions seem to
be constants. I don't know about you, but I hope we never get
to the bottom of them. Searching for an answer is half the
fun.

If you haven't already done so, be sure to check out our href="http://www.google.com/intl/en/press/zeitgeist2007/index.html" >
complete list for 2007

Tags: , google, Posted, Straccia, Susan, TeamEvery, year, Zeitgeist

The person that publish: Susan Moskwa, trevor Foucher, the website runs a tool group
Reprint fromAdministrator of website of cereal song Chinese rich guest

Textual:

Sitemap FAQs
Publish at: On January 15, 2008, tuesday, in the morning 10 when 35 minutes

Last month, trevor attended the plenary meeting of search engine strategy that holds in Chicago, be in ” website map: Abused, misapplication is still to use be opposite? ” branch field makes a speech. We got a lot of very good problems on the meeting, we also from usThe help discusses a regionReceive a few feedback, here we solve to a common problem:

Ask: I referred map of a website, but my network address still is done not have by capture / index. is website map special set for this?
Answer: Refer map of a website to be able to help you ensure cereal song know the concerned URL on your site. It is particularly useful, the content that becomes you especially is not very easy when be being discovered by our reptile (for example the page can pass the visit that express sheet only) . But not be to say, we assure these network address will by capture or index. We use the information that gets from website map to enhance us at ordinary times crawl and discover a process.
Know a detail.

Ask: If website map cannot help me,automatic capture is mixed index, what can map of a site do excuse me?
Answer: Website map offers information to understand your website in order to help us better for Gu Ge. This includes, ensure we know you all URL, when are they updated, newer frequency how, and their relative value. Additional, if you pass website manager tool
Refer your website map, we can show information of a few statistic, for example the amount that the network address of your website is indexed.
Know a detail.

Ask: Can site map help me receive better rank?
Answer: Website map does not affect the actual rank of your page. Of course, if it can help you obtain more website capture (the network address that because it let us know us,does not know before, and / the first step of the URL that perhaps helped us know your website) , this can make your website increases existence quantity and the number that are shown in our index.
Know a detail.

Ask: If I install the first step of all pages,be 1, can you make them more preferential than others is the rank that class establishs the page that is 0.8 higher (or by the speed of capture faster) ?
Answer: Won’t. No less than
The center is helped in oursBe said, “First step rank just shows specific network address to go up at your website relatively the importance of other network address, can not affect a webpage the rank in searching a result ” . If you all pages have same first step, this is equal to did not provide any first step information at you.

Ask: If all metadata of every URL (<changefreq>, <priority> ) it is identical, if I do not know their metadata,perhaps be accurate, refer such website map to have value?
Answer: All if some is specific the value of label is right is in the URL in website map is same, do not have in your website map necessary include this ticket. Of course, included to also do not have harm, but it goes up constitutionally and submitting any information is same, because it cannot give help,distinguish your URL. If you do not decide whether your metadata is accurate (for example, you do not know a certain network address to be in when by revise finally) , had better be to be those URL to skip this label, this is more likely than building merely inaccurate value is close friends.

Ask: I hear somebody referred map of a website, next his website is punished very quickly. Can website map have harm to you?
Answer: Become it only from very tall when very tall place falls on your body, just meet: ) . A fun. the answer of 8 classics: If somebody referred a website,map hind was punished, this is pure belong to coincidence. Gu Ge never can refer map of a website because of you and punish you.

Ask: Do I put my website map over? Must be put below the root catalog of my website?
Answer: Not long ago, we opened website map to cross an area to hand over. That is to say, you can put your website map in anyplace, the website that wants you only was passedThe website manages employee to provideTest and verify. These websites include:

Those websites that website of website map place is alluded in the URL in website map

Attention, the website map that crosses an area to refer may be only right Gu Ge is practicable, to other search engine may disable.
Understanding more crosses an area to refer about website map.

Ask: My net canal built map of a website for my website, can I refer this website map only? I do not have a concept to XML.
Answer: For (it is HTML normally) and the website map that build is to help people browse your website. This and the XML website map that build to search engine are distinguishing. They are two useful, had better be two have. The website map on your region also is helpful to searching engine to find your content (because creeping program is met,abide is worn your link finds other page) . Nevertheless, if you
Refer map of website of a HTMLWill regard the website that searchs engine as the map, website manager tool will report a mistake, because page of a HTML is not ours,one can know pattern of other website map. Additional, if you found website of a XML, you can be offerred to us than HTML website map (it is one caboodle link merely) more data.
Know the website map pattern that more supports about us.

Ask: Format of map of which kinds of website is best?
Answer: We are recommendedSitemaps.orgAgreement of limitted XML website map. XML website map facilitates be upgraded: You can conform to the principle of simplicity the beginning of sheet (list only your URL) , but- - with
Map of text file websiteDifferent- - after you can be in upgrade easily map of site of a XML, in order to include more metadata. In the meantime, the website map that XML website map also compares an Atom or RSS Feed refers is more comprehensive, because Feeds can list only normally you most the URL of the near future (is not all websites that you think to let search engine to know) .

Ask: If I have many network address to point to same content, I can indicate with my website map pair of this content my first selection URL?
Answer: Yes. Although we are unwarrantable,our algorithmic meeting shows this URL in searching a result, indicating in website map still is helpful to URL of this content first selection. When we are deciding to show which URL is in our search result, other signal considers our meeting along with together your first selection.
Understanding is more the information about repeating content.

Ask: Is excuse me an URL in is the position in file of map of a website significant? Can the URL that is put in the file to begin compare the URL that is put in file rear to get better processing?
Answer: Not important, won’t.

Ask: If my website has many parts to comprise (the guest that be like rich, forum and album) , I should refer map of a website only for whole website, still refer many websites map (a part a map) ?
Answer: Refer website map more or less to decide by you (at most
These
Limitation) . Feel easy to maintenance pattern will organize them with you. If you found many websites map, you can use website map to index the file lists them entirely come.
Know a detail.

If your problem looks for less than solution here, you can be in our
Website map helps discussion areaFind more problems and solution.

Tags: , Foucher, Moskwa, person, publish, Susan, The, Trevor

Posted by Susan Straccia, Google Blog
Team

We see a lot of exciting projects come to fruition around here, but
two Googlers recently added delivering a baby to their on-the-job
experience, giving a whole new meaning to working well under
pressure.

One day last month, Matthew, a software engineer in our href="http://maps.google.com/maps?f=q&hl=en&geocode=&q=720 4th Avenue, Kirkland, WA&sll=47.67842,-122.195236&sspn=0.001994,0.004951&ie=UTF8&om=1&ll=47.678522,-122.195649&spn=0.00942,0.021651&z=16&iwloc=addr" >
Seattle/Kirkland office, arrived at work as usual. As he got to
his desk, he learned that his expectant colleague Min was home
sick. He thought this was strange, since she seemed fine the day
before and her baby wasn't due for another 17 days. He sent her
an email to make sure everything was okay. Min responded that she
thought she might be experiencing contractions, but that everything
was fine. Fifteen minutes later, he got a second message: Please
come help me get to the hospital right away. Matthew rushed over
and had barely backed out of the driveway when Min managed to say,
"The baby's out." He picked up the little bundle in
his right hand and declared, "It's a boy," and gave
him to her to hold. An ambulance arrived on the scene seconds
later. And just like that, Min and her husband became the proud
parents of Andy.

onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"
href="http://bp1.blogger.com/_7ZYqYi4xigk/R0N5n8LJzuI/AAAAAAAAAOs/hAYyQU-rwjA/s1600-h/Min2.JPG" >
height="1" width="1" />

Tags: , Blog, google, lot, Posted, Straccia, Susan, teamWe

Posted by Susan Taing, Associate
Product Marketing Manager

Checkout stores are offering href="http://www.google.com/checkout/promotions.html#utm_source=google_blog"" >
up to $20 in savings for the back-to-school season. Find out
more on href="http://googlecheckout.blogspot.com/2007/08/save-time-and-money-with-checkout-back.html" >
the Checkout blog. height="1" width="1" />

Tags: , Associate, ManagerCheckout, Marketing, Posted, product, Susan, Taing

Posted by Susan Wojcicki, Vice
President, Product Management

Today we learned that the Authors Guild filed a lawsuit to try to
stop Google Print. We regret
that this group chose to sue us over a program that will make
millions of books more discoverable to the world — especially
since any copyright holder can href="http://print.google.com/googleprint/publisher_library.html#options3" >
exclude their books from the program. What’s more, many of
Google Print’s chief beneficiaries will be authors whose backlist,
out of print and lightly marketed new titles will be suggested to
countless readers who wouldn’t have found them otherwise.

Let's be clear: Google doesn’t show even a single page to users
who find copyrighted books through this program (unless the
copyright holder gives us permission to show more). At most we show
only a brief snippet of text where their search term appears, along
with basic bibliographic information and several links to online
booksellers and libraries. Here’s what an in-copyright book scanned
from a library looks like on Google Print:

onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"
href="http://googleblog.blogspot.com/uploaded_images/LibraryProject_screenshot-745613.JPG" >
alt="" border="0" />Google respects copyright. The use we make
of all the books we scan through the Library Project is fully
consistent with both the href="http://www4.law.cornell.edu/uscode/html/uscode17/usc_sec_17_00000107----000-.html" >
fair use doctrine under U.S. copyright law and the href="http://caselaw.lp.findlaw.com/data/constitution/articles.html#1.8" >
principles underlying copyright law itself, which allow
everything from href="http://straylight.law.cornell.edu/supct/html/92-1292.ZS.html" >
parodies to href="http://www4.law.cornell.edu/uscode/html/uscode17/usc_sec_17_00000107----000-.html" >
excerpts in book reviews. (Here's href="http://www.policybandwidth.com/doc/googleprint.pdf" >an
article by one of the many legal scholars who have weighed in
on Google Print.)

Just as Google helps you find sites you might not have found any
other way by indexing the full text of web pages, Google Print,
like an electronic card catalog, indexes book content to help users
find, and perhaps buy, books. This ability to introduce millions of
users to millions of titles can only expand the market for authors’
books, which is precisely what copyright law is intended to foster.

Tags: , ManagementToday, Posted, President, product, Susan, Vice, Wojcicki

Posted by Susan Wojcicki, VP, Product
Management

As you know, we're constantly looking for ways to identify and
offer new tools for content creators and website publishers.
Likewise, we constantly aim to give AdWords advertisers broader
distribution to an even wider audience of users. For these reasons,
we're very pleased to tell you that we've just acquired href="http://blogs.feedburner.com/feedburner/archives/2007/06/its_truegle.php" >
FeedBurner.

For those of you who aren't bloggers, podcasters, or feed
creators, Chicago-based FeedBurner is a leading provider of feed
distribution and management tools. A href="http://en.wikipedia.org/wiki/Web_feed" >web feed is a way
for online publishers to syndicate their content and deliver it
straight to readers. Each day, FeedBurner delivers feeds to
millions of users around the world and offers unique and useful
tools for publishers to analyze, optimize, and monetize their
content. Further, FeedBurner offers a feed advertising platform for
advertisers to reach engaged feed readers through targeted in-feed
ads and innovative techniques like href="http://en.wikipedia.org/wiki/RSS" >RSS feed-driven
ads.

We're excited to continue offering the exceptional tools of
FeedBurner to content creators throughout the world, and our teams
will work together to improve the experiences of feed users,
advertisers, and publishers. You can sign up for FeedBurner's
services and take advantage of their feed tools and features
immediately.

Update:
If you're interested, listen to the 45-minute href="http://services.google.com/blog_resources/Google-Feedburner_press_call_June0107.wma" >
audio file of our press call today with FeedBurner CEO Dick
Costolo. (It takes a minute to load.)

Tags: , know, ManagementAs, Posted, product, Susan, VP, Wojcicki