We’ve officially acquired DoubleClick
Posted by Eric Schmidt, Chairman and
CEO
I'm pleased to share the href="http://www.google.com/intl/en/press/pressrel/doubleclick.html"
id="ios8" >news that we completed our acquisition of
DoubleClick today. Although it's been nearly a year since we
id="ayqy" >announced
April, we are no less excited today about the benefits that the
combination of our two companies will bring to the online
advertising market.
Because we have been waiting for regulatory approval for our
acquisition, we've been limited by law in the extent to which
we could conduct detailed integration planning to map our way
forward. That work will begin in earnest now. Although we don’t
have detailed plans to announce today, we will communicate
regularly with you about our progress in integrating our two
companies.
An immediate task we’ll undertake over the next few weeks is
matching and aligning DoubleClick employees with our organizational
plan for the business. This will involve determining the right
staffing levels for all functions and will ensure that we have the
right people assigned to the right responsibilities within Google.
We plan to complete this process in the U.S. by early April.
Outside the U.S., the steps we will propose are subject to
consultation with employee representatives where applicable, and of
course any decisions will be made in accordance with local law. The
exact timing of the process outside the U.S. will vary based on the
needs and requirements of each region.
As with most mergers, there may be reductions in headcount. We
expect these to take place in the U.S. and possibly in other
regions as well. We know that DoubleClick is built on the strength
of its people. For this reason we’ll strive to minimize the impact
of this process on all of our clients and employees.
Advertisers and publishers who work with us have long asked that we
complement our search and content-based text advertising with
display advertising capabilities. DoubleClick gives Google the
leading platform for display advertising, enabling us to rapidly
bring advances to the market in technology and infrastructure that
will dramatically improve the effectiveness, measurability and
performance of digital media for publishers, advertisers and
agencies.
As the combination of Google and DoubleClick delivers better, more
relevant display ads, we're also looking forward to delivering
an improved online experience to users. Because user trust is
paramount to the success of our business, users will continue to
benefit from our commitment to protecting user privacy following
this acquisition. And our scale and infrastructure mean that users
will also be spending less time waiting for web pages to load.
Ultimately, we believe that by combining our advertising network
with DoubleClick's display ad serving products, and by
investing resources in the display ad business, we will be able to
help publishers and advertisers generate more revenue. That in turn
will fuel the creation of even more rich and diverse content for
Internet users everywhere.
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