Insight into YouTube videos
Posted by Tracy Chan, Product Manager,
YouTube
I remember the first time a video I posted to YouTube cracked 100
views. I wasn't so much surprised as curious: Who were these
people? How did they find this video? Where did they come
from?
Today we're taking our first step towards answering these
questions with YouTube Insight, a free tool that enables anyone
with a YouTube account — users,
href="http://www.youtube.com/partners" >partners, and
href="http://www.youtube.com/advertise" >advertisers — to view
detailed statistics about the videos that they upload. For example,
uploaders can see how often their videos are viewed in different
geographic regions, as well as how popular they are relative to all
videos in that market over a given period of time. You can also
delve deeper into the lifecycle of your videos, like how long it
takes for a video to become popular, and what happens to video
views as popularity peaks. For now, you can find currently
available metrics by clicking under the "About this
Video" button under My account > Videos, Favorites,
Playlists > Manage my Videos.
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Insight gives the creators an inside look into the viewing trends
of their videos on YouTube, and helps them to increase views and
become more popular. Partners can evaluate metrics to better serve
and understand their audiences, as well as increase ad revenue. And
advertisers can study their metrics and successes to tailor their
marketing — both on and off the site — and reach the right
viewers. As a result, Insight turns YouTube into one of the
world's largest focus groups.
There's more about this on the
href="http://www.youtube.com/blog?entry=IRJjhiDz6RU" >YouTube
blog
Tags: , Chan, manager, Posted, product, remember, Tracy, YouTubeI





