Google Adsense College

Posted by Peeyush Ranjan, Engineering
Manager and Hong Zhang, Software Engineer

We work hard to keep our search results as fresh as possible so
that they reflect the most up to date content on the web. However,
given the immense medium the Internet is, it's hard to find all
those pages that have just come into existence and make them
available when people come looking for the latest information on
new topics, whether it's a highly anticipated cell phone
launch, news about a popular celebrity or the latest political
maneuvers. What makes providing the latest information harder is
the small amount of time we have between the page creation and when
we'd like to serve those results to you.

Despite these challenges, one thing should not be hard: finding the
freshest results on the page. To make it easier for you to spot the
newer pages among the search results, we are now going to tell you
how long ago we've seen a page containing what we think
you're looking for.

For example, if on August 6th you were searching on Google.com for
latest financial information following the Friday financial sector
action, here's how that result would have looked in the
past:

onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"
href="http://bp2.blogger.com/_Ap14FtNN91w/RriVrQizDmI/AAAAAAAAANA/TU4s-s-7ggA/s1600-h/Fresh result-old.jpg" >
alt="" id="BLOGGER_PHOTO_ID_5095987548777549410"
border="0" />

From this you could only see that we crawled this page at a day
level granularity. But now when you do this search you will also be
able to tell how long ago we noticed this page, so you can quickly
pinpoint which of these is results is likely to contain more recent
information. Here's the same example showing the annotation
that tells you there's something new in the results we've
seen recently.

onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"
href="http://bp1.blogger.com/_Ap14FtNN91w/RriWRAizDoI/AAAAAAAAANQ/0S-7GyFMtBM/s1600-h/fresh result-new.jpg" >
alt="" id="BLOGGER_PHOTO_ID_5095988197317611138"
border="0" />

So if you're looking for the most recent content on the web,
this change should make it easier to find. And if you're a
webmaster looking to tell us about all the new content on your site
we haven't looked at yet, check out our support for href="http://googlewebmastercentral.blogspot.com/2006/11/joint-support-for-sitemap-protocol.html" >
sitemaps. height="1" width="1" />

Tags: , Engineering, Hong, manager, Peeyush, Posted, Ranjan, Zhang