Stroll in the cloud — the advent that salutes cloud computation times

Filed under: Google Blackboard — Wrote by Lees on Tuesday, May 13th, 2008 @ 8:46 am

The person that publish: Li Kaifu of president of division of big China of vice-president of cereal song whole world

As technical development, the means of common netizen use network also is in happen stealthily change. If you are wanting to open computer, the journey of prospective a week is written down to plan in software of a word processing, so you might as well try a kind of such brand-new documentation edit means: Open a browser, enter Google Docs page, build documentation, editor content, next, the friend that shares the URL of documentation you directly — right, whole trip plan was condensed now an URL, no matter where your friend is, he can open a browser to visit URL directly. No matter you share how many friend, they can edit at the same time with you, edit that inviting journey plans… if you liked to go up,this kind of original edition experiences, so congratulation you, the network application mode that you are embracing a beauty — cloud computation.

Say very hard to be clear that what just is true cloud computation after all with a word. It is only ” the cloud is calculated ” this name is already enough trendy, enough romance. Actually, we regard whole Internet as OK and simply a beautiful cloud, now, the netizen that receives this cloudlet applause repeatedly has had 12 all over the world hundred million. Netizens need to be in ” the cloud ” in join conveniently any equipment, visit any information, need founds content freely, share with the friend. Of course, all these should be below a safety, fast, convenient premise finish. Alleged ” the cloud is calculated ” , want to be a foundation with open standard and service namely, it is a center with Internet, provide service of safe, fast, convenient data storage and network computation, let Internet this ” the cloud ” the data center that becomes each netizen and computational center.

Cite a case, if you have brushstroke money to need to manage, so, the means that goes easily the simpliest is the pillow that fills in money in oneself next, go up in small next note below each enter an item in an account and cost. This kind manages the defect clearly of means: Your Zhang this likelihood because of be affected with damp be affected with damp handwriting is ambiguous, you go out because the likelihood when handling affairs forgets to take Zhang this and anxious extremely, put in the Qian Ke below the pillow to because be stared at by thief,can go up and midnight have things stolen… of course, you yourself also can buy a safe, the electronic form software that goes up with personal computer next will manage items of an account, but this need has particular economic actual strength and deeper computer strength. Actually, best the safest also means is a Qian Cunjin bank, both neither uses afraid have things stolen, also can use the bank on bank of ATM machine, phone or net to manage items of an account at any time, more the professional personage in the bank helps your economy. If say to go to Qian Sai below the pillow or we are similar to to take the place of to come with personal computer when stand-alone in the safe,run message, so, be in Qian Cunjin bank what with the cloud consideration realizes data and application in network times to share at us with respect to correspondence.

This that is to say, in cloud calculative mode, the applied process that user place requires does not move on the terminal unit such as the personal computer of the user, mobile phone, move in the wholesale server group on Internet however. The data that user place processes also does not store in this locality, in the data center that maintains existence Internet to go up however. The company that provides cloud computation service is in charge of management and the normal movement that maintain these data centers, assure enough strong computational capability and enough large storage space can be used for the user. And the user needs to be in any any time, ground to nod only, with any can join the terminal unit to Internet visits these services can. In fact, the network that Google provides searchs functional itself, it is a kind of typical cloud computation. Other Google serves, such as Gmail, google Docs, google Picasa Web is waited a moment, all without exception reflected cloud calculative adequately powerful force.

Compare with traditional stand-alone or photograph of network application mode, cloud computation has 4 very marked characteristics.

Above all, cloud computation provided the the most reliable, safest data storage center, the user need not worry about data again missing, virus inbreaks wait for a trouble. A lot of people feel data protects him existence to look so that see only, the ability in the computer that feeling is the safest, actually otherwise. Your computer may not take care because of oneself and be damaged, perhaps be atttacked by virus, bring about the data on hard disk to cannot restore, and the outlaw of the computer that the opportunity contacts you uses all sorts of opportunity filch possibly your data. The sensation before this temporarily ” colourful take the door ” is because computer sends,incident occupies a story also of the discharge outside repair and causing individual data? Conversely, the documentation that becomes you saves the network service in similar Google Docs to go up, upload oneself photograph in the network album of similar Google Picasa Web when you, you are lost with respect to what also need not worry about data again or damage. Because be in ” the cloud ” another end, the group with the most professional whole world will help you run message, the data center with the most advanced whole world will help you save data. In the meantime, strict attributive government strategy can help you put the person that a person’s mind and you designate to share data. Such, you need not spend money to be able to enjoy the best, safest service, still go to the lavatory than money is being put in the bank even.

Next, cloud computation asks to the equipment of the client side lowest, use rise the most convenient also. Everybody has had the experience that maintains the phyletic and various application software on personal computer. To use a certain newest operating system, or the newest version that uses a certain software, we must upgrade ceaselessly oneself computer hardware. To open the documentation of some kind of format that friend hair comes to, we must be searched wildly and download a certain application software. To prevent to introduce virus when download, we must be installed repeatedly kill poison and firewall software. All these troublesome issues add in, to one just contacts the computer, a nightmare nots less than for the novice that just contacts a network! If you again intolerable also such computer uses an experience, cloud computation perhaps is your best choice. You should have a computer that can get online only, have the browser that you like, what you should do is URL is keyed in in the browser, enjoy cloud computation to bring your infinite joy to the top of one’s bent next. You can edit memory to be in directly in the browser ” the cloud ” the documentation of another end, you can share information with the friend at any time, whether is the software that also need not worry about you again newest version, also need not be software again or be anxious. Because be in ” the cloud ” another end, the IT personnel that has major helps you safeguard hardware, side you are installed and upgrade software, help you be on guard virus and attack of of all kinds network, help you do everything what what do on personal computer before you.

In addition, cloud computation can realize the data between different equipment and application easily to share. Everybody mights as well think back to, how is contact information of yourself saved. A the commonnest case is, stored in your mobile phone the telephone number of hundreds of contacts, stored in your personal computer or notebook computer address of hundreds of email. Mail is sent when be away on official business to go to the lavatory, you must be between personal computer and notebook computer information of fixed and synchronous contact. After buying new mobile phone, you must be between old mobile phone and new mobile telephone synchronous telephone number. Was opposite, still have the computer in your PDA and your office. The sort of data synchronism method that considers different equipment is various, the operation is complex, want to be saved between a lot of different equipment and safeguard information of newest a contact in this, you must be paid for this hard enumerated time and energy. At this moment, you need the computation that use the cloud to let everything become simpler. In mode of application of cloud calculative network, data has only, maintain presence ” the cloud ” another end, your all electron equipment needs join Internet only, can be visited at the same time and use same share data. Still be with the management of contact information exemple, after the information that when your use network the service manages all contacts, you are using an any computer to find the email address of a certain friend anyplace, can call the friend’s telephone number directly on an any mobile phones, also can share the electronic calling card of a certain contact to several friends quickly. Of course, all these undertakes below strict safety administration mechanism, have the person that visits attributive to data only, just can be used or share this data with other.

Finally, cloud computation used a network to offer for us almost infinite much likelihood, offerred to store and manage data almost infinite much space, also finished of all kinds applying to provide almost infinite and powerful computation capability for us. Envisage, drive when you go on a journey when, want to link a network with the mobile phone only, the satellitic map that can see oneself are in an area directly and real time traffic situation, can inquire the line of drive a vehicle that oneself set beforehand quickly, the good friend that can ask a network to go up recommends around best scene area and cafeteria, can reserve the hotel of destination quickly, the relatives and friends that returns the photograph that just can film oneself or video editing and rearrangement to share distance… left cloud computation, use the client on personal computer or mobile phone to carry application only, we are to cannot enjoy these convenient. Personal computer or other electron equipment provide capability of the storage space of infinite quantity and computation impossibly, but be in ” the cloud ” another end, the giant group that by stage of thousands of stage, number more even server forms can accomplish this easily however. The ability of individual and single facility is finite, latent capacity of Dan Yun calculative is infinite almost however. Put the most commonly used data and the mainest function in when you ” the cloud ” when going up, we believe, your understanding to computer, application software and even network can have the change of world-shaking, your life also can be changed because of this.

The mental essence of Internet is freedom, equality is mixed share. Regard a kind of consideration that can reflect Internet spirit most as the model, cloud computation is sure to be in not far show a powerful vitality in the future, work what change us from many respects and live. No matter be common network user, still be company staff, no matter be IT controller, still be software development staff, they can experience this kind of change personally.

If you are an average user, so, might as well and we envisage such applied setting together: To prepare the Party on the weekend, you join on personal computer Google Docs, draw up the list of person be invitationed, need the item such as the goods that purchase, share documentation your friend directly next, let them help your staff officer. Your friend is OK at the same time as online as you chat, edit documentation at the same time, until till you are satisfactory. Next, you hold the time place of Party with Google Calendar line out, in will inviting the Gmail letter box that sends all people be invitationed directly, it is OK to be returned among them the route chart of drive a vehicle of scale of attach Google Maps. Open Party that day, you and friends won’t forget to pat next photographs and video to serve as good memory with the mobile phone of course. At this moment, you can upload Google Picasa Web or YouTube website to go up directly, let more friends share good time… all these, need to be finished in the browser only, all number are in according to storing ” the cloud ” in, the operation such as processing of arrangement of editor of such as documentation, program, photograph by ” the cloud ” in the server group that has powerful computation capacity is responsible, as average user, you need to be enjoyed to the top of one’s bent only ” the ramble in the cloud ” romance and satisfied.

In the office the white-collars of plod can experience cloud calculative fun likewise. Before, if use the electron on personal computer to demonstrate manuscript software to edit the slide of sale of a concerned market, after the first draft that finish, you need to will store the slide in computer regards email as accessory likely, send a colleague to be revised together. Every colleague can be likely on the independent copy of this slide sole job, give you the result pool after revising again next. At this moment, you need to open the slide that a certain number of portions had revised at the same time, the each place that works in the same place every cautiously next is revised incorporate in archives of main body of a court verdict. The means efficiency that this kind of similar handiwork works is low, not easy manage is clear about the version of documentation to evolve into a process, if be examined and approve plus the manager,wait for flow, whole slide edits process most to be able to make you extremely painful. Now, you want switch to work to cloud calculative only means, the online documentation that uses similar Google Docs edits a tool, no matter be the editor of slide, share, annotate on, check and approve, or version or edit management, can do easily in the browser calm. Edit and share slide to resemble getting online like browsing simple. More convenient is, in cloud calculative the help falls, traditional slide file became a simple URL now, you need not use the notebook computer that carries your even when be away on official business. Arrived speech spot, should go up to join through the browser in an any computer only this URL, slide can appear before audience.

The IT in the enterprise administrator may more the convenience that appreciates cloud computation to be brought for them. To each IT administrator, system of the website that build and defends a company for a long time, email, program arrangement system, documentation shares a system is not a very comfortable thing. Now, had cloud calculative platform, IT administrator can work these multifariously ” outside bag ” the provider that computation giving the cloud serves. For instance, use Google Sites to build a website, use Gmail to provide enterprise mail service, use information of program of Google Calendar government, use Google Docs to share enterprise interior documentation. IT administrator also need not worry about again how be built and safeguard service system environment, how be purchased and upgrade systematic software, application software and even the software that reduce toxin, how be on guard the hacker inbreaks… no matter be data service or applied computation, everything is received continuously from the network. This uses water and phone like us same, terminal user needs to open switch or spigot only, can be obtained and enjoy a service, and the power plant that owns huge natural resources and waterworks are in charge of be in ” the cloud ” another end is offerred produce and safeguard the most professionally. Everything becomes so simple with nature, the enterprise because of you already with ” the cloud ” be linked together.

For professional to software development staff or computer science student, cloud calculative consequence may be more far-reaching. Before this, a student should become eligible engineer, how does need study write a program, make its move on a computer in order to finish a certain specific job. Now, to produce cloud calculative specialty adequately, most engineer should master distributed calculative fundamental and development method, capable control use at distributed calculative agreement or language, development goes can move in hundreds of, thousands of even the applied process on tens of thousands of computer, distributing with this program management the huge storage equipment that is in different data center. That is to say, if traditional software engineer is the word that works together with a computer and finite memory capacity, the engineer of cloud computation times should suit to cannot anticipate with the amount as soon as possible, the computer group that memory capacity cannot anticipate likewise works together. In this respect, the GFS of Google research and development (distributed file system) , MapReduce (distributed computation system) and BigTable (distributed storage system) the effect that had to lead a technology tide, the distributed processing model that is a delegate with these systems had become software to develop a field the most advanced the technology that also provides energy most.

Cloud computation is the technical commanding elevation in network times emerge as the times require. Want to hold cloud calculative pulse only, can look further in network times. Science of hope China computer or relevant and professional student, and broad software developer knows cloud computation more can lucidly, use cloud calculation, development goes newer, better network application. Hope broad enterprise user and individual user can learn cloud calculative advantage personally, have deep love for cloud computation in the process of the experience, embrace cloud computation.

In network times, the skill with great every time changes of future of adumbrative Internet industry situation evolve, also can facilitate at least the reshuffle of mainstream network company. Chinese Internet industry has experienced a lot of chances, also had missed a lot of opportunities. Perhaps, the person that has strategic eye can be in the superexcellent opportunity that cloud calculative sees occupational market commanding elevation in arisen process. Perhaps, enterprise of Internet of calculative of earlier hug cloud can let an user have the network application experience of different common, borrow this to carry off in the market first machine.

Cloud computation is a beautiful prospect, cloud computation is us beside occurrent changing. Cloud computation can make Internet user more relaxed with joy, can let an enterprise move better, let an engineer develop latent capacity morely, make Chinese company and engineer organic can enter global big arena. What to still wait for? Let us salute the advent of cloud computation times together, experience ” stroll in the cloud ” fun!

Tags: , , , , , , ,

A common sense approach to Internet safety

Filed under: Official Google Blog — Wrote by Lees on Sunday, May 4th, 2008 @ 2:27 am

Posted by Elliot Schrage, Vice
President of Global Communications and Public Affairs

Over the years, we've built tools and offered resources to help
kids and families stay safe online. Our href="http://www.google.com/support/bin/static.py?page=searchguides.html&ctx=preferences&hl=en"
>SafeSearch
feature, for
example, helps filter explicit content from search results.

We've also been involved in a variety of local initiatives to
educate families about how to stay safe while surfing the web. Here
are a few highlights:

Announcing Project Virgle

Filed under: Official Google Blog — Wrote by Lees on Sunday, May 4th, 2008 @ 2:26 am

Posted by Sir Richard Branson,
President and Founder of Virgin Group

In my life, I've had a lot of exciting adventures and launched
a lot of ambitious business ventures. I'm delighted today to
announce Virgle, Inc., a joint venture between the Virgin Group and
Google which qualifies on both counts.

onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"
href="http://bp3.blogger.com/_7ZYqYi4xigk/R_GCH29BbPI/AAAAAAAAAjA/tOlxY-7gH3c/s1600-h/virgle_logo_final_hi-res.png" >

Tags: , , , , , , ,

Analysis: The FTC clears our acquisition of DoubleClick

Filed under: Official Google Blog — Wrote by Lees on Saturday, May 3rd, 2008 @ 10:16 pm

Posted by David Drummond, Senior Vice
President, Corporate Development and Chief Legal
Officer

Earlier today, the U.S. Federal Trade Commission (FTC) href="http://www.google.com/press/pressrel/20071220_doubleclick.html"
id="g78_" >cleared
our acquisition of DoubleClick. This is obviously excellent
news for both companies, and I would like to comment on its
significance and what it means for us going forward.

Perhaps most importantly, the FTC’s decision publicly affirms what
we and numerous independent analysts href="http://googlepublicpolicy.blogspot.com/2007/09/our-senate-testimony-on-online.html"
id="sl3h" >have been saying for
months: our acquisition does not threaten competition in what is a
robust, innovative, and quickly evolving online advertising space.
In fact, we firmly believe the transaction will increase
competition and bring substantial benefits to consumers, web
publishers, and online advertisers.

Looking at the FTC's href="http://ftc.gov/opa/2007/12/googledc.shtm" id="y_2g"
>clearance statement, a few key points
jump out as noteworthy:

Transaction was cleared with no conditions. The FTC
cleared the acquisition unconditionally, without demanding any
changes in or commitments concerning the companies’ business
practices. This will allow us to remain flexible as we continue to
innovate and provide the best services to our customers and
users.

Google and DoubleClick are not competitors. The FTC
stated that its "thorough analysis of the evidence showed that
the companies are not direct competitors in any relevant antitrust
market." Furthermore, the FTC concluded that the merger would
not eliminate beneficial potential competition, writing that
"it is unlikely that the elimination of Google as a potential
competitor in the third party ad serving markets would have a
significant impact on competition." We agree with both of
these findings. Google and DoubleClick provide complementary
services, and competition between the companies was not necessary
to create benefits for consumers. To the contrary, consumers will
benefit from the two companies working together and combining our
resources.

Third party ad serving markets are highly competitive.
The FTC noted that "the evidence shows that the third party ad
serving markets are competitive," and said that "the
evidence also shows that firms can and do switch ad serving firms
when it is in their self-interest to do so." This is an
important finding, because it means that ad serving customers will
continue to benefit from innovation and product development by the
many players in this space, and that they can always select the ad
serving provider that offers them the best services.

Privacy not a part of the merger review. Though we
strongly believe in protecting our users' privacy, the FTC
clearance decision reaffirmed the law by
noting that privacy concerns played no role
in its merger review. This is an important principle, as
privacy issues need to be addressed on an industry-wide basis, and
not on a company-by-company basis. The FTC wrote, "although
such issues may present important policy questions for the Nation,
the sole purpose of federal antitrust review of mergers and
acquisitions is to identify and remedy transactions that harm
competition. Not only does the Commission lack legal authority to
require conditions to this merger that do not relate to antitrust,
regulating the privacy requirements of just one company could
itself pose a serious detriment to competition in this vast and
rapidly evolving industry." The FTC also noted, however,
"that the evidence does not support a conclusion" that
this particular transaction will harm consumer privacy.

Data combination wouldn't pose problems. The FTC
rejected the suggestion from competitors that Google would combine
user information with DoubleClick's customers' data to
obtain an advantage in the market, writing that the data is owned
by DoubleClick’s customers and that "at bottom, the concerns
raised by Google’s competitors regarding the integration of these
two data sets — should privacy concerns not prevent such
integration — really amount to a fear that the transaction will
lead to Google offering a superior product to its customers."
Moreover, "a number of Google’s competitors have at their
disposal valuable stores of data not available to Google. For
instance, Google’s most significant competitors in the ad
intermediation market, Microsoft, Yahoo!, and Time Warner have
access to their own unique data stores."

Advertisers and publishers aren't concerned. The FTC
noted that "the clear majority of third parties expressing
[competitive] concerns [about the deal] were Google’s current or
potential competitors." Additionally, Commissioner Jon
Liebowitz noted in his href="http://ftc.gov/os/caselist/0710170/071220leib.pdf" id="wp4."
>concurring opinion that "my
staff and I independently spoke with publishers and advertisers
potentially affected by this deal and, somewhat surprisingly, they
raised few anticompetitive concerns. In fact, many seem unruffled
by the alternatives in the post-merger market." It is telling
that while our competitors tried hard to come up with theories of
how our customers and partners could be harmed by the deal, those
customers and partners themselves did not agree with those
theories. In fact, we know that many of these advertisers and
publishers are excited about the transaction and look forward to
benefiting from it.

But as I said at the outset, perhaps the most important aspect of
the clearance decision is its recognition of the fact that both
Google and DoubleClick do business in a competitive and rapidly
evolving arena. Indeed, as the FTC noted, all of the recent
acquisitions that have occurred in the online advertising space
have confirmed this. "The entry and expansion
of…well-financed competitors has transformed the ad
intermediation marketplace over the last six months," the FTC
wrote. "All of these firms are vertically integrated, and all
appear to be well-positioned to compete vigorously against Google
in this new marketplace."

I should also note that, separate from its clearance decision, the
FTC this morning released some suggested href="http://ftc.gov/opa/2007/12/principles.shtm" id="b0_:"
>principles to guide online companies
engaging in online advertising. We support the FTC's effort to
develop industry-wide standards in this area, and we are studying
these proposals carefully.

Receiving clearance from the FTC is of course an important step
forward, but it does not mean that we can now close the
acquisition. For that, we must also receive clearance from European
Commission (EC), which is still conducting its review. We are
cooperating fully with the EC and are hopeful that they will soon
reach the same conclusion as their U.S. counterparts.

Tags: , , , , , , ,

Towards more renewable energy

Filed under: Official Google Blog — Wrote by Lees on Wednesday, December 12th, 2007 @ 9:56 pm

Posted by Larry Page, Co-Founder and
President of Products

Clean and affordable energy is a growing need for our company, and
we’re excited about the opportunity to help create competitive
green alternatives. href="http://www.google.com/intl/en/press/pressrel/20071127_green.html" >
Our new initiative isn’t just about Google’s energy needs;
we're seeking to accelerate the pace at which clean energy
technologies are developing, so they can rival the economics of
coal quickly. We've gained expertise in designing and building
large-scale, energy-intensive facilities by building data centers
that lead the industry in efficiency. We want to apply the same
creativity and innovation to the challenge of generating
inexpensive renewable electricity at scale.

Promising technologies already exist that could be developed to
deliver renewable energy cheaper than coal. We think the time is
ripe to build rapidly on the tremendous work on renewable energy.
For example, I believe that solar thermal technology provides a
very plausible path to generating cheaper electricity. By combining
talented technologists, great partners and large investments, we
have an opportunity to quickly push this technology forward. Our
goal is to build 1 gigawatt of renewable energy capacity that is
cheaper than coal. We are optimistic that this can be done within
years, not decades. If we succeed, it would likely provide a path
to replacing a substantial portion of the world’s electricity needs
with renewable energy sources.

To lead this effort, we're looking for a world-class team. We
need creative and motivated entrepreneurs and technologists with
expertise in a broad range of areas, including materials science,
physics, chemistry, mechanical engineering, electrical engineering,
land acquisition and management, power transmission and
substations, construction, and regulatory issues. href="http://www.google.com/jobs/energy/" >Join us. And if
you're interested, read about href="http://www.google.com/renewableenergy" >our previous work
toward a clean energy future. height="1" width="1" />

Tags: , , , , , , ,

Carbon neutrality by end of 2007

Filed under: Official Google Blog — Wrote by Lees on Tuesday, December 11th, 2007 @ 6:18 am

Posted by Posted by Urs Hoelzle, Senior
Vice President, Operations

Climate change continues to be one of the biggest, most challenging
problems our planet faces, and we know that a sustained global
effort is needed if we're going to have any hope of reversing
its effects. In that spirit, today we're announcing that Google
will become carbon neutral by the end of 2007. This is an important
step in our long-term pursuit of holistic environmental
solutions.

Our plan to neutralize Google's carbon footprint includes three
basic strategies:
- reduce energy consumption by maximizing efficiency;
- invest in and use renewable energy sources; and
- purchase carbon offsets for the emissions that we can't
reduce directly.

To calculate our carbon footprint, we took into account emissions
from purchased electricity, employee commuting, business travel,
construction, and server manufacturing. In a partnership with the
href="http://www.ert.net/" >Environmental Resources Trust (ERT),
we have independently verified this assessment, and will do so
every year.

In order to meet our short-term goal of carbon neutrality, we have
decided to purchase some carbon offsets. To be clear, we see carbon
offsets not as a permanent solution but rather as a temporary tool
which allows us to take full responsibility for our impact right
away. By investing in projects elsewhere in the world that cut the
overall amount of greenhouse gases, we can help reduce climate
impact now while we develop more sustainable strategies for the
future. When considering an offset project, we carefully examine
the project's environmental integrity, its ability to be
monitored and verified, and the impact that our investment will
have in furthering that project's goals. In other words, we
want to make sure that our offset funding directly enables the
project, and that the carbon savings of the project are real.

As you may have read, Google already has several other
environmental programs and initiatives in place. Last week

href="http://googleblog.blogspot.com/2007/06/climate-savers-computing-initiative.html" >
we announced
the href="http://www.climatesaverscomputing.org/"
>
Climate Savers Computing initiative to greatly improve
computing energy-efficiency standards. (Make sure your next
computer purchase is a compliant PC!) Transportation is another
major area of focus. Our employee shuttle system provides a commute
for more than 1,500 Googlers daily around the San Francisco Bay
area, and several hundred more have also taken advantage of our
rebate when they bought a fuel-efficient vehicle.

We're equally committed to finding and developing new green
technologies and sources of energy. We href="http://googleblog.blogspot.com/2007/06/clean-energy-update.html" >
just completed our solar panel installation in Mountain View,
the single-largest corporate solar installation in the U.S. to
date. We've also joined the World Resources Institute's

href="http://www.thegreenpowergroup.org/" >Green Power Market
Development Group
, so we can work with other companies to make
more green power available to everyone. And of course href="http://google.org/" >Google.org
is working on creative new initiatives, including

href="http://www.google.com/intl/en/press/pressrel/rechargeit_20070618.html" >
plug-in hybrid cars
. In addition, we've set ourselves the
ambitious goal of creating 50 megawatts of new renewable generation
capacity–enough to power 50,000 typical U.S. homes–by 2012.

Still, we're only one company, so aside from improving our own
practices, we want to do more to raise awareness and commitment
worldwide. We feel we can best do this through our products and
services, which reach millions of people every day. For example, href="http://www.google.com/transit" >Google
Transit makes it easier than ever to find and use public
transportation around the globe. New custom tabs on iGoogle bring
climate news, href="http://www.google.com/ig/gmcreator?moduleurl=gm_youtube.xml" >energy-related
talks on video from our @Google series and other
environment-related content to your homepage. Google Maps users
have created mashups to show href="http://flood.firetree.net/" >possible coastal flooding if
the sea level changes, or to map href="http://www.climate-charts.com/climate-map.html" >climate data
for cities worldwide. And we're urging lawmakers to create
clear public policies on important issues like energy-efficiency
standards, increased funding for public research and development of
energy technologies, and regulation of greenhouse gas
emissions.

To learn more, visit our href="http://www.google.com/corporate/green/energy/" >new site on
energy initiatives, which details much of this work to date.

Tags: , , , , , ,

Welcome, Postini team

Filed under: Official Google Blog — Wrote by Lees on Monday, December 10th, 2007 @ 12:55 am

Posted by Dave Girouard, Vice President
& General Manager, Google Enterprise

We launched Google Apps so
that it would be easier for employees to communicate and share
information while reducing the hassles and costs associated with
enterprise software. Companies are responding: every day, more than
1,000 small businesses sign up for Google Apps.

Larger enterprises, however, face a challenge: though they want to
deliver simple, useful hosted applications to their employees,
they're also required to support complex business rules,
information security mandates, and an array of legal and corporate
compliance issues. In effect, many businesses use legacy systems
not because they are the best for their users, but because they are
able to support complex business rules. This isn't a tradeoff
that any business should have to make.

We realized that we needed a more complete way to address these
information security and compliance issues in order to better
support the enterprise community. That's why we're excited
to share the news that we've agreed to acquire href="http://www.postini.com/index.php" >Postini, a company that
offers security and corporate compliance solutions for email, IM,
and other web-based communications. Like Google Apps, Postini's
services are entirely hosted, eliminating the need to install any
hardware or software. A leader in its field, Postini serves more
than 35,000 businesses and 10 million users, and was one of our
first partners for Google Apps. Their email and IM management
services include inbound and outbound policy management, spam and
virus protection, content filtering, message archiving, encryption,
and more. We will continue to support Postini's customers and
we look forward to the possibilities ahead.

Here's the href="http://www.google.com/intl/en/press/pressrel/postini_20070709.html" >
press release announcing the deal, and there's more detail
in our href="http://services.google.com/blog_resources/postini_faq.pdf" >FAQ
and on the href="http://googleenterprise.blogspot.com/2007/07/secure-innovation-postini-joins-google.html" >
Enterprise blog. height="1" width="1" />

Tags: , , , , , , ,

We’ve officially acquired Postini

Filed under: Official Google Blog — Wrote by Lees on Friday, December 7th, 2007 @ 2:15 am

Posted by Dave Girouard, Vice President
& General Manager, Google Enterprise

As of today, Postini
becomes a wholly owned subsidiary of Google, and we couldn’t be
happier about it. (Here's the href="http://services.google.com/blog_resources/FINAL_Google_Postini_acquisition_FAQ.pdf" >
FAQ.) Since July 9, when we announced the href="http://www.google.com/intl/en/press/pressrel/postini_20070709.html" >
agreement to acquire Postini, plenty of businesses have told us
how much they respect Postini and how the acquisition makes sense
for customers of both companies.

We view this as welcome news, but also a sign of things to come.
With the more than 100,000 businesses on href="http://www.google.com/a/" >Google Apps, 35,000 businesses
and more than 10 million users of Postini products, we see great
potential on both sides. We're committed to continue to deliver
the type of innovative and useful business products our customers
have come to expect. And we plan to announce even more product
offerings in the very near future.

Separately, both companies shared a vision for what the world of
hosted applications can become for businesses of all sizes.
Together, we look forward to achieving it. height="1" width="1" />

Tags: , , , , , , ,

Google Print and the Authors Guild

Filed under: Official Google Blog — Wrote by Lees on Wednesday, December 5th, 2007 @ 8:20 pm

Posted by Susan Wojcicki, Vice
President, Product Management

Today we learned that the Authors Guild filed a lawsuit to try to
stop Google Print. We regret
that this group chose to sue us over a program that will make
millions of books more discoverable to the world — especially
since any copyright holder can href="http://print.google.com/googleprint/publisher_library.html#options3" >
exclude their books from the program. What’s more, many of
Google Print’s chief beneficiaries will be authors whose backlist,
out of print and lightly marketed new titles will be suggested to
countless readers who wouldn’t have found them otherwise.

Let's be clear: Google doesn’t show even a single page to users
who find copyrighted books through this program (unless the
copyright holder gives us permission to show more). At most we show
only a brief snippet of text where their search term appears, along
with basic bibliographic information and several links to online
booksellers and libraries. Here’s what an in-copyright book scanned
from a library looks like on Google Print:

onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"
href="http://googleblog.blogspot.com/uploaded_images/LibraryProject_screenshot-745613.JPG" >
alt="" border="0" />Google respects copyright. The use we make
of all the books we scan through the Library Project is fully
consistent with both the href="http://www4.law.cornell.edu/uscode/html/uscode17/usc_sec_17_00000107----000-.html" >
fair use doctrine under U.S. copyright law and the href="http://caselaw.lp.findlaw.com/data/constitution/articles.html#1.8" >
principles underlying copyright law itself, which allow
everything from href="http://straylight.law.cornell.edu/supct/html/92-1292.ZS.html" >
parodies to href="http://www4.law.cornell.edu/uscode/html/uscode17/usc_sec_17_00000107----000-.html" >
excerpts in book reviews. (Here's href="http://www.policybandwidth.com/doc/googleprint.pdf" >an
article by one of the many legal scholars who have weighed in
on Google Print.)

Just as Google helps you find sites you might not have found any
other way by indexing the full text of web pages, Google Print,
like an electronic card catalog, indexes book content to help users
find, and perhaps buy, books. This ability to introduce millions of
users to millions of titles can only expand the market for authors’
books, which is precisely what copyright law is intended to foster.

Tags: , , , , , , ,

Why we believe in Google Print

Filed under: Official Google Blog — Wrote by Lees on Monday, December 3rd, 2007 @ 10:11 pm

Posted by David Drummond, General
Counsel and Vice President, Corporate Development

We've been asked recently why we're so determined to pursue
Google Print, even though it has drawn industry opposition in the
form of two lawsuits, the most recent coming today from several
members of the href="http://www.publishers.org/press/releases.cfm?PressReleaseArticleID=292" >
American Association of Publishers. The answer is that this
program, which will make millions of books easier for everyone in
the world to find, is crucial to our company's mission.
We're dedicated to helping the world find information, and
there's too much information in books that cannot yet be found
online. We think you should be able to search through every word of
every book ever written, and come away with a list of relevant
books to buy or find at your local library. We aim to make that
happen, but to do so we'll need to build and maintain an index
containing all this information.

It's no surprise that this idea makes some publishers nervous,
even though they can easily remove their books from the program at
any time. The history of technology is replete with advances that
first met wide opposition, later found wide acceptance, and finally
were widely regarded as having been inevitable all along. In 1982,
for instance, the president of the Motion Picture Association of
America famously told a Congressional panel that "the VCR is
to the American film producer and the American public as the Boston
Strangler is to the woman home alone." But Sony, makers of the
original Betamax, stood its ground, the Supreme Court ruled that
copying a TV show to watch it later was href="http://caselaw.lp.findlaw.com/scripts/getcase.pl?court=us&vol=464&invol=417" >
legal, and today videotapes and DVDs produce the lion's
share of the film industry's revenue.

We expect Google Print will follow a similar storyline. We believe
that our product is legal (see href="http://googleblog.blogspot.com/2005/10/point-of-google-print.html" >
Eric Schmidt's recent op-ed), that the courts will
vindicate this position, and that the industry will come to embrace
Google Print's considerable benefits. Even today, despite its
lawsuit, the AAP itself recognizes this potential. The Google Print
Library Program, AAP president Pat Schroeder said this morning,
"could help many authors get more exposure and maybe even sell
more books.” We look forward to the day that the program's
opponents marvel at the fact that they actually tried to stop an
innovation that, by making books as easy to find as web pages,
brought their works to the attention of a vast new global audience.

Tags: , , , , , , ,

Copyright © 2007 Google Adsense College.
Powered by GoogleSchool. All Rights Reserved.