A whole new world to explore

Filed under: Official Google Blog — Wrote by Lees on Tuesday, May 20th, 2008 @ 9:00 am

Posted by Peter Birch, Product Manager,
Google Earth

On the Google Earth team, we're big fans of Earth Day, so much
so that we couldn't hold out until it arrives next week to
release our latest labor of love: href="http://earth.google.com/" id="v0rt"
>Google Earth 4.3. With this version,
we have completely rethought how you might interact with the 3D
world. We've redesigned the navigation to make it much easier
to fly from the heavens down to the streets of your town. And with
all of the great user-created buildings in the href="http://sketchup.google.com/3dwarehouse/cldetails?mid=bd89a6376cd5d61bc8513927f8b58de3&ct=hpr1"
id="ge4z" >3D Warehouse, we wanted to make
it easy for you to get right up close to see the rich detail.

onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"
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We can’t wait for Earth Day

Filed under: Official Google Blog — Wrote by Lees on Tuesday, May 20th, 2008 @ 9:00 am

Posted by David Bercovich, Google Green
Team

On April 22nd, millions of people around the world will come
together to celebrate Earth
Day
— a commitment to taking care of our planet, and to
fighting climate change. In anticipation of Earth Day, Googlers
from many of our offices have been looking for ways to demonstrate
our commitment to sustainability. We also want you to have more
ways to support the goals of Earth Day, and to share ideas on
reducing your own environmental impact. Here are a few to get you
started:

If you use Google Checkout to donate to a non-profit
environmental organization on behalf of anyone you know, we'll
generate a personal view of Google Maps that includes a marker
representing your donation. The people you donate on behalf of will
get an email about your contribution, and if they follow your
example, their donation will be marked on your map as well.
We'll connect the markers, so that you can watch how your
generosity spreads as more and more people donate. Visit
Checkout's href="http://checkout.google.com/earthday/" id="uwke" >Earth Day
page to learn more.

Hot on the heels of last week's href="http://www.google.com/transit" id="f:50"
>Google Transit launch in href="http://google-latlong.blogspot.com/2008/04/google-transit-arrives-in-chicago.html"
id="r::k" >Chicago, a whole href="http://google-latlong.blogspot.com/2008/04/google-transits-early-bird-earth-day.html" >
new batch of transit agencies have made their data available on
Google Maps. From Lubbock, Texas to Walla Walla, Washington, people
in communities across the country will now find it easier than ever
to leave their cars at home.

I hope you'll take a moment to download the newest version
of >Google Earth, which

href="http://googleblog.blogspot.com/2008/04/whole-new-world-to-explore.html"
>launched earlier today
. While you're
exploring its href="http://google-latlong.blogspot.com/2008/04/introducing-google-earth-43.html"
>fancy new features, be sure to check out some
of the latest Global Awareness layers (found in the left-side
"Layers" panel) that celebrate the beauty and
biodiversity on Earth, like >ARKive's Endangered Species and href="http://www.greenpeace.org/"
>Greenpeace's Stop Climate Change. And I
encourage you to visit the

href="http://earth.google.com/outreach/showcase.html"
>Google Earth Outreach Showcase
, which features
a number of environmentally-focused KMLs that can be downloaded and
viewed in Google Earth.

Tell the world what you're doing for Earth Day
(and beyond) by uploading a message to our href="http://www.google.com/earthday08" >Earth Day '08 site.
Get together with friends, family or coworkers, grab a camera, and
take five minutes to put yourselves on the map. From the everyday
to the extraordinary, we want to hear about your plans to take on
climate change and make our planet a greener place.

href="http://www.google.com/earthday08/" > onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"
href="http://www.google.com/earthday08" > alt="Earth Day 2008" id="BLOGGER_PHOTO_ID_5189901037981795602"
border="0" />

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Working together to fight malware

Filed under: Official Google Blog — Wrote by Lees on Monday, May 19th, 2008 @ 9:17 pm

Posted by Panayiotis Mavrommatis,
Google Security Team

We recently began a series of
posts related to online security that focus on how we secure
information (with posts href="http://googleblog.blogspot.com/2008/03/how-google-keeps-your-information.html"
id="qyc5" >like href="http://googleblog.blogspot.com/2008/03/using-log-data-to-help-keep-you-safe.html"
id="kb5c" >these) and how you
can protect yourself online. Here's the latest in the series.-
Ed.

As part of this ongoing security series, we'd like to talk a
little about id="lase" >malware. The term malware, derived
from "malicious software," refers to any software
specifically designed to harm your computer or the software
it's running.

Malware can be added to your computer, with or without your
knowledge, in a number of ways — usually when you visit a website
containing malware or when you download seemingly innocent
software. It can then slow down your system, send fake emails from
your email account, steal sensitive information like credit card
numbers or passwords from your computer, and more.

The conventional wisdom was that you could avoid malware by
learning to spot sites that were created with the sole purpose of
spreading it, and by staying away from other sites that might be
risky. But href="http://googleonlinesecurity.blogspot.com/2008/02/all-your-iframe-are-point-to-us.html"
id="jddj" >recent research from Google
suggests that an increasing number of malware attacks are taking
place on sites you'd normally regard as safe or legitimate, but
have actually been compromised.

Google works closely with the href="http://googleonlinesecurity.blogspot.com/2007/11/help-us-fill-in-gaps.html"
id="kxrj" >security community to href="http://googleonlinesecurity.blogspot.com/2007/05/introducing-googles-anti-malware.html"
id="oe4q" >identify malware on the web and
then href="http://googleonlinesecurity.blogspot.com/2007/06/phishers-and-malware-authors-beware.html"
id="qn3p" >share that information more broadly.
We've set up a number of automated systems to scour our index
for potentially dangerous sites, and we href="http://www.google.com/support/bin/answer.py?answer=45449&topic=360&hl=en&sa=X&oi=malwarewarninglink&resnum=1&ct=help"
id="v9:q" >add a label to those that appear to be a vehicle for
malware. If you're searching on Google and click on a link that
we've flagged, a warning page will appear before you move
forward.

We also href="http://www.google.com/support/webmasters/bin/answer.py?answer=45432"
id="am_8" >notify webmasters if we
discover that a site is no longer secure and provide a method for
webmasters that href="http://googlewebmastercentral.blogspot.com/2008/04/my-sites-been-hacked-now-what.html"
id="ubgi" >clean up their sites to
href="http://googlewebmastercentral.blogspot.com/2007/08/malware-reviews-via-webmaster-tools.html"
id="bkdz" >request a review. And
starting soon, we'll be providing more detail on sites that
appear to be spreading malware, so users have a better sense of why
we have flagged a given site and webmasters can more easily
identify and correct issues on their sites.

All this stems directly from our security philosophy: We believe
that if we all work together to identify threats and stamp them
out, we can make the web a safer place for everyone. Of course, we
can't catch everything, so our users play a

href="http://www.google.com/contact/security.html"
id="kp-b" >crucial part
of this effort too. Below are a few tips
that can help you reduce your chances of being affected by
malware:

Use anti-virus
software. Most anti-virus software is specifically designed
to find and remove harmful software on your computer. Be sure you
have anti-virus software installed on your computer (you can get a
free trial through href="http://pack.google.com/intl/en/pack_installer.html?hl=en&gl=us"
id="a:vx" >Google Pack if you don't),
keep it current, and use it to run frequent full-system
checks.

Make sure your operating
system and browser are up to date. Attackers typically
target vulnerabilities in your href="http://en.wikipedia.org/wiki/Operating_system" id="neqc"
>operating system (OS) and your browser
to install malware on your computer. OS and browser providers
frequently release updates to close those vulnerabilities. Enable
automatic updates for both your browser and your OS, and check for
alerts to ensure you have the latest and greatest
protection.

Be careful about what you
download. While Google and everyone else in the online
community is working hard to identify harmful sites, new sources of
malware are emerging all the time. Whenever you're prompted to
download an email attachment, install a plug-in, or download an
unfamiliar piece of software, take a moment to think it through.
You won't always be able to identify a risky download, but if
you practice some reasonable caution, you'll be able to reduce
that risk.

If you come across a potentially dangerous site that hasn't
already been flagged, please href="http://www.google.com/safebrowsing/report_badware/" >report
it. To learn more about malware and how to protect yourself,
check out StopBadware.org's href="http://www.stopbadware.org/home/help" id="b5qc"
>help page.

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Here’s to Tom Lehrer, elemental geek

Filed under: Official Google Blog — Wrote by Lees on Monday, May 19th, 2008 @ 9:17 pm

Posted by Jonathan J. Rosenberg, Senior
VP, Product Management

We live in a world focused on celebrity, but there are also
luminaries — those guiding lights who actually inspire celebrities
along with the rest of us. Today there's a luminary we'd
like to call out: href="http://en.wikipedia.org/wiki/Tom_Lehrer" id="p_iz" >Tom
Lehrer. It hasn't escaped our attention that Mr. Lehrer
turned 80 last week. (We have it on good authority that his view of
numbers is such that 80 is not so different than 79, so he probably
won't mind this belated note.) We think he's great.
We're fans.

Mr. Lehrer is the Harvard mathematician turned parodist
songwriter-performer whose sense of humor, intelligence and rhythm
created a cult following that, weirdly enough, anticipated a lot of
what Google's culture tries to be about. His work is clever,
playful and fun and connects things in ways that surprises,
delights and inspires. (Consider href="http://www.youtube.com/watch?v=WNfx0FO4hzs"
id="zs_0" >"The Element Song", his ode to the periodic
table, or his lesson on href="http://www.youtube.com/watch?v=a81YvrV7Vv8"
id="zp:h" >"New Math".) How could we not be inspired
by someone who can craft a good laugh, a great tune, and an elegant
equation?

From href="http://www.youtube.com/watch?v=TytGOeiW0aE"
id="h9_z" >"The Masochism Tango" to

href="http://www.youtube.com/watch?v=8FgMTAj4f_o"
id="djxr" >"Who's Next"
to

href="http://www.youtube.com/watch?v=Zz-DHBiYnrc"
id="cjub" >"Poisoning Pigeons in the Park
" (trust us,
you have to hear it), Mr. Lehrer's unique music carved out a
distinctive place in popular music in the 1950s and '60s. He
made his fans feel smart. An entrepreneur — and we like
entrepreneurs — he self-produced and sold his songs via mail
order. And for all the edginess in his humor, he ended up writing
some ten clever songs for the '70s public television
children's program The Electric Company, including
a href="http://www.youtube.com/watch?v=p6gjvAYDZ6M" id="wdnx" >tune
about the letter 'e.'

Although Wikipedia notes that he performed only 109 shows and wrote
just 37 songs over 20 years, we think his impact and influence goes
well beyond those numbers. He was the best kind of "geek"
before the word made its way into pop culture. He's the kind of
character as comfortable teaching a university course on the
history of the musical — which he did — as running a seminar on
the nature of mathematics — which he did.

We hope that in retirement Mr. Lehrer is enjoying himself even a
fraction as much as we've enjoyed his work. We're grateful
that he's such a great example of how science, humor, music and
mathematics can be combined to create such wonderful things.

href="http://feeds.feedburner.com/~f/blogspot/MKuf?a=RfqcD3G" > border="0" />

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Here’s to Tom Lehrer, elemental geek

Filed under: Official Google Blog — Wrote by Lees on Friday, May 16th, 2008 @ 11:56 pm

Posted by Jonathan J. Rosenberg, Senior
VP, Product Management

We live in a world focused on celebrity, but there are also
luminaries — those guiding lights who actually inspire celebrities
along with the rest of us. Today there's a luminary we'd
like to call out: href="http://en.wikipedia.org/wiki/Tom_Lehrer" id="p_iz" >Tom
Lehrer. It hasn't escaped our attention that Mr. Lehrer
turned 80 last week. (We have it on good authority that his view of
numbers is such that 80 is not so different than 79, so he probably
won't mind this belated note.) We think he's great.
We're fans.

Mr. Lehrer is the Harvard mathematician turned parodist
songwriter-performer whose sense of humor, intelligence and rhythm
created a cult following that, weirdly enough, anticipated a lot of
what Google's culture tries to be about. His work is clever,
playful and fun and connects things in ways that surprises,
delights and inspires. (Consider href="http://www.youtube.com/watch?v=WNfx0FO4hzs"
id="zs_0" >"The Element Song", his ode to the periodic
table, or his lesson on href="http://www.youtube.com/watch?v=a81YvrV7Vv8"
id="zp:h" >"New Math".) How could we not be inspired
by someone who can craft a good laugh, a great tune, and an elegant
equation?

From href="http://www.youtube.com/watch?v=TytGOeiW0aE"
id="h9_z" >"The Masochism Tango" to

href="http://www.youtube.com/watch?v=8FgMTAj4f_o"
id="djxr" >"Who's Next"
to

href="http://www.youtube.com/watch?v=Zz-DHBiYnrc"
id="cjub" >"Poisoning Pigeons in the Park
" (trust us,
you have to hear it), Mr. Lehrer's unique music carved out a
distinctive place in popular music in the 1950s and '60s. He
made his fans feel smart. An entrepreneur — and we like
entrepreneurs — he self-produced and sold his songs via mail
order. And for all the edginess in his humor, he ended up writing
some ten clever songs for the '70s public television
children's program The Electric Company, including
a href="http://www.youtube.com/watch?v=p6gjvAYDZ6M" id="wdnx" >tune
about the letter 'e.'

Although Wikipedia notes that he performed only 109 shows and wrote
just 37 songs over 20 years, we think his impact and influence goes
well beyond those numbers. He was the best kind of "geek"
before the word made its way into pop culture. He's the kind of
character as comfortable teaching a university course on the
history of the musical — which he did — as running a seminar on
the nature of mathematics — which he did.

We hope that in retirement Mr. Lehrer is enjoying himself even a
fraction as much as we've enjoyed his work. We're grateful
that he's such a great example of how science, humor, music and
mathematics can be combined to create such wonderful things.

href="http://feeds.feedburner.com/~f/blogspot/MKuf?a=RfqcD3G" > border="0" />

height="1" width="1" />

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A new look for Google Video

Filed under: Official Google Blog — Wrote by Lees on Friday, May 16th, 2008 @ 11:55 pm

Posted by Bindu Reddy, Group Product
Manager

Last year, we shared our

href="http://googleblog.blogspot.com/2007/01/look-ahead-at-google-video-and-youtube.html"
id="k6vm" >vision
for Google Video and announced a renewed
focus on organizing all the web's video. We have a lot of new
features to tell you about, so head over to the href="http://googlevideo.blogspot.com/2008/04/google-video-gets-facelift.html" >
Google Video blog for more information about our new look.

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Helping others go green

Filed under: Official Google Blog — Wrote by Lees on Friday, May 16th, 2008 @ 11:55 pm

Posted by Bill Weihl, Green Energy
Czar

Happy Earth Day! I'm sure some of you are wondering how Google
is celebrating, and we want to know href="http://www.google.com/earthday08/" id="oame"
>what you're doing too. We
work to make our business more environmentally sustainable
throughout the year, but this month, we want to support the hard
work you're doing to fight climate change. Last week we href="http://googleblog.blogspot.com/2008/04/we-cant-wait-for-earth-day.html"
id="op16" >blogged about some of Google's
new green tools, and now we have even more ways to help you observe
Earth Day 2008:

  • Today we're launching the
    largest batch of new id="st6p" >Google Transit cities yet.
    Travelers in San Francisco, Denver, Milwaukee, Kansas City, Rhode
    Island and href="http://google-latlong.blogspot.com/2008/04/google-transits-earth-day-challenge.html" >
    other locations across the country
    can now use Google Maps to
    plan trips using public transportation.

    • href="https://www.google.com/accounts/ServiceLogin?service=sierra&continue=https://checkout.google.com/?upgrade=true&hl=en_US&nui=1&ltmpl=default&gsessionid=gNP_delS0_s"
      id="utli" >Google Checkout continues to
      help you and your friends and family team up and donate to
      environmental organizations. We have a new video to help you href="http://checkout.google.com/earthday/" id="a_eb"
      >learn how to donate and see how
      easy it is to map your network of generosity.

      value="http://www.youtube.com/v/4PEj3HHWhDU&hl=en" /> type="application/x-shockwave-flash" wmode="transparent"
      height="355" width="425" />

      • The href="http://desktop.google.com/" id="u_7e"
        >Google Desktop team has developed a id="r6v712"
        href="http://googledesktop.blogspot.com/2008/04/introducing-energy-saver-gadget.html" >
        handy little gadget that will help those of you making Earth
        Day pledges to reduce your energy consumption. Install the href="http://desktop.google.com/plugins/i/energysaver.html?hl=en"
        id="mz7b" >Energy Saver gadget to
        enable and optimize your computer’s power management settings,
        putting it to sleep when you're not using it.

      • href="http://sketchup.google.com/" id="tpcf"
        >Google SketchUp has created a href="http://www.google.com/sketchup/green/index.html" id="bomb"
        >new site for green design professionals, and
        >Google for Educators has put
        together some [recommendations] for teachers who want to use href="http://earth.google.com/" id="x9l9"
        >Google Earth and href="http://maps.google.com/" id="bo9y" >Maps to
        teach about environmental issues in the classroom.

      • Several more Google blogs are
        celebrating Earth Day as well, so be sure to read about the id="r6v717"
        href="http://googledocs.blogspot.com/2008/04/google-docs-makes-being-green-easy.html" >
        teacher who has cut his paper use by using Docs and
        Spreadsheets, href="http://googlegrants.blogspot.com/2008/04/your-best-earth-day.html" >
        advertising best-practices
        for environmental organizations, id="r6v719"
        href="http://www.youtube.com/blog?entry=C6n3BO2Yd7g" >eco-trendspotting
        on YouTube and Google.org's tribute to the href="http://blog.google.org/2008/04/green-collar-economy.html" >green
        collar economy
        .

        Finally, I'll leave you with some photos of our team's trip
        to Washington, D.C. for this past Sunday’s Earth Day concert on the
        National Mall. It got a bit soggy, but we had a blast showing
        attendees how the Google Checkout donation campaign works.
        We're especially proud of our booth, which was made of
        sustainable materials and powered by energy from clean hydrogen
        fuel cells.

        src="http://picasaweb.google.com/s/c/bin/slideshow.swf"
        flashvars="host=picasaweb.google.com&RGB=0x000000&feed=http://picasaweb.google.com/data/feed/api/user/katehurowitz/albumid/5191854109811605521?kind=photo&alt=rss"
        pluginspage="http://www.macromedia.com/go/getflashplayer"
        height="192" width="288" />
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        height="1" width="1" />

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Five factors to look for in Pennsylvania

Filed under: Official Google Blog — Wrote by Lees on Friday, May 16th, 2008 @ 11:55 pm

Posted by Brittany Bohnet, Google
Elections Team

As you know, the Democratic primary is coming down to the wire, and
American voters are following href="http://maps.google.com/decision2008" id="rh-b" >each set of
state results more closely than ever before.

We wondered what would make the difference in the tight
Pennsylvania primary—and what those results might indicate about
the rest of the primary process and the general election. So we
turned to numbers-cruncher Jim Barnes from the style="font-style: italic;"
href="http://www.nationaljournal.com/njonline/" id="uqw8" >National
Journal and asked him to weigh in on different sets of
demographic data. Jim helped us set up an

href="http://gmodules.com/ig/creator?synd=open&url=http://primary-maps-2008.googlecode.com/svn/trunk/gadget.xml"
id="vh8f" >embeddable Google Map
comparing different essential
factors for the Democratic primary in Pennsylvania.

As you’re watching the results from this race on April 22, Jim says
there are five things to look for—and they have interesting
implications for the general election in November:

Age. Barack Obama has generally drawn more
support from younger voters while Hillary Clinton’s base has come
from older voters. With 15.2 percent of its overall population aged
65 or older, Pennsylvania has the third biggest population of
seniors in the country after Florida and West Virginia. The
candidate who does a better job turning out this core age group
could take a big step towards winning the primary. Take a look at
the percentages of href="http://gmodules.com/ig/creator?url=http://primary-maps-2008.googlecode.com/svn/trunk/map-proto.xml&up_sidebarwidth=350&up_state=pa&up_stateselector=1&up_party=&up_partyselector=1&synd=open&w=900&h=500&title=Election Map from Google&nocache=1&border=#ffff"
id="dqnr" >registered Democrats by age bracket.

Democratic primary in the 2002 gubernatorial
race.
In 2002, then-Pennsylvania State Auditor General Bob
Casey Jr. lost the Democratic gubernatorial primary to
then-Philadelphia mayor Ed Rendell, who went on to capture the
statehouse. Casey carried 57 of the state’s 67 counties in that
primary, but Rendell won the contest because of his strength in the
southeastern part of the state, specifically the four suburban and
exurban counties outside of Philadelphia—Bucks, Delaware, Chester
and Montgomery—where he carried more that 80 percent of the vote.
In the Democratic presidential race, Rendell has endorsed Clinton,
and Casey is backing Obama. Whether Rendell can help Clinton hold
down Obama’s margins in the Philadelphia area, where he is still
popular, or Casey can give Obama a boost among his political base
in western, central and northeastern Pennsylvania could be pivotal
in this primary’s outcome. Here are

href="http://gmodules.com/ig/creator?url=http://primary-maps-2008.googlecode.com/svn/trunk/map-proto.xml&up_sidebarwidth=350&up_state=pa&up_stateselector=1&up_party=&up_partyselector=1&synd=open&w=900&h=500&title=Election Map from Google&nocache=1&border=#ffffff|3px,1px solid #999999"
id="vm4e" >county-by-county results
for the 2002 Democratic
primary for governor.

Geography and growth. Based on the results seven
weeks ago for the primary next door in Ohio, Clinton should be
favored in the Keystone State, but Pennsylvania is more diverse
state in terms of its patterns of growth. It has rural and
metropolitan areas that are losing population, and fast-growing
exurbs. For Obama to do well, he must win not only in Philadelphia
and Pittsburgh, but also in some of the faster-growing parts of the
state. Track the href="http://gmodules.com/ig/creator?url=http://primary-maps-2008.googlecode.com/svn/trunk/map-proto.xml&up_sidebarwidth=350&up_state=pa&up_stateselector=1&up_party=&up_partyselector=1&synd=open&w=900&h=500&title=Election Map from Google&nocache=1&border=#ffffff|3px,1px solid #999999"
id="kc1f" >rate of population growth in Pennsylvania counties
from 2000-2007.

Race. Obama has had some difficulty winning a
significant share of support from white voters in most of the 2008
Democratic presidential primaries, but at the same time he has
dominated Clinton in regard to the African-American vote in these
contests. Here is the href="http://gmodules.com/ig/creator?url=http://primary-maps-2008.googlecode.com/svn/trunk/map-proto.xml&up_sidebarwidth=350&up_state=pa&up_stateselector=1&up_party=&up_partyselector=1&synd=open&w=900&h=500&title=Election Map from Google&nocache=1&border=#ffffff|3px,1px solid #999999"
id="cxvf" >racial breakdown of Pennsylvania's 67
counties.

Religion. Obama and Clinton recently participated
in a forum on issues of faith that was held at Messiah College in
Pennsylvania. So far in this primary season, Sen. Obama has done
well among Democratic primary voters who identify as Protestants
and other denominations, but lagged among Catholics. Review the
data on href="http://gmodules.com/ig/creator?url=http://primary-maps-2008.googlecode.com/svn/trunk/map-proto.xml&up_sidebarwidth=350&up_state=pa&up_stateselector=1&up_party=&up_partyselector=1&synd=open&w=900&h=500&title=Election Map from Google&nocache=1&border=#ffffff|3px,1px solid #999999"
id="aavb" >religious adherence by county.

As technology continues to be an influential part of this race for
President, we hope you can use this map to gain a better
understanding about which factors are causing Pennsylvania citizens
to cast their vote. Try using the data to make your own predictions
for the Pennsylvania outcome, then check if you're right by
following live results tonight on href="http://maps.google.com/decision2008" id="z-19" >Google
Maps.

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Celebrate World Book Day with The Literacy Project

Filed under: Official Google Blog — Wrote by Lees on Friday, May 16th, 2008 @ 11:09 am

Posted by Anne Meyer, Chief of
Education Design, CAST

According to UNESCO, one in five adults is illiterate, with the
majority living in the developing world—where access to books,
libraries, and education is often limited. But the barrier to
literacy isn’t simply a question of access, nor is it limited to
the developing world. It’s a problem we see in the U.S. as well.
People may struggle to read for lots of reasons. Some of these have
to do with basic literacy skills, such as inadequate
vocabulary.

Sometimes readers have trouble "decoding" what that
string of letters on a page really means–they might have reading
disabilities, for example. Readers may not have enough background
knowledge about a story’s characters, geography, or culture.

At the Center for Applied Special
Technology (CAST)
, an educational nonprofit near Boston, we
have spent the past two decades working to leverage the potential
of personal, digital technologies to customize educational media to
meet individual needs. In celebration of World Book Day, CAST has
created a powerful new tool, id="b1_635" >UDL Editions, that showcases how
classic and sometimes difficult texts—such as Shakespeare’s 18th
Sonnet and Jack London’s Call of
the Wild—can be rendered in smart, reader-friendly ways to
provide a whole host of learning supports—such as multimedia
glossaries, chapter summaries, and read-aloud features, links to
Google Maps to place settings in contemporary contexts.

The books are one of the href="http://www.google.com/literacy/projects.html" >many
projects being featured starting today on href="http://google.com/literacy"
>The Literacy Project
, a joint
effort by Google, LitCam, and UNESCO’s Institute for Lifelong
Learning. The project encourages literacy and reading organisations
from around the globe to connect and share materials and best
practice—from a searchable maps database to e-learning tools—like
PlanetRead’s same-language subtitling videos—that can be used in
the classroom.

We’re really excited to be participating in the project. Come join
us on the site and href="http://www.google.com/support/literacy/bin/request.py" >share
your thoughts!

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What makes a design “Googley”?

Filed under: Official Google Blog — Wrote by Lees on Friday, May 16th, 2008 @ 11:09 am

Posted by Sue Factor, Writer, User
Experience Group

Late in 2007, our User Experience (UX) group—which does user
interface design, visual design, user research, web development,
and user interface writing—set out to
articulate the principles that ought to guide Google designs
worldwide. What are the fundamentals that all Google designers and
researchers accept? Which approaches to design are particularly
"Googley"? How can we encourage teams throughout Google
to dream big and make smart design decisions?

A small team gathered to discuss these questions and define the
Googley Design
Principles
:

1. Focus on people—their lives, their work, their
dreams.
2. Every millisecond counts.
3. Simplicity is powerful.
4. Engage beginners and attract experts.
5. Dare to innovate.
6. Design for the world.
7. Plan for today's and tomorrow's business.
8. Delight the eye without distracting the mind.
9. Be worthy of people's trust.
10. Add a human touch.

These UX principles flow naturally from the href="http://www.google.com/corporate/tenthings.html" id="kg-w"
>Ten
things Google has found to be true and the UX group's
stated mission: to design products that satisfy and delight our
users. We described the principles as "Our Aspirations"
for two reasons:

We have a lot of work to do when it comes to
implementation.

Every real-world product will have to strike a balance between
all ten principles.

Still, we don't want to waffle too much. These principles
represent the User Experience group's declaration of beliefs.
With "Satisfy and Delight" stitched on our leotards,
we're determined to get up on the tightrope and start juggling
principles. Please applaud or boo, as appropriate, so that we can
make the next act even better.

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