Google Base is optimized

Filed under: Google Blogoscoped — Wrote by Lees on Wednesday, February 13th, 2008 @ 10:00 pm

The article that Brian Smith wrote a search engine about a kind of new form to optimize — the data Feed of Google Base is optimized. Google Base allows you to store your data, the thing that for instance you sell on the net, and if resemble what Google place says in that way, the thing of Base is compositive in searching a result more, so Base can become more and more interesting on the problem of SEO. Brain tells me, “Google is held out in Google Base respect recently low-key, but I have kind of feeling, this service meets some in coming to a few weeks big movement. ” [thank Brian! ” [thank Brian!!

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Adwords advertisement is optimized (one)

Filed under: AdSense — Wrote by Lees on Thursday, January 3rd, 2008 @ 4:46 am

1.Define advertisement goal. Optimize strategy to depend on the goal that defines for ad series. Had particular way, can formulate strategy in order to achieve a goal, dog the effect is hand-in-hand travel is necessary revise, achieve the result of expect thereby.
It is a few typical targets and the give typical examples that pay close attention to a domain mainly accordingly below:
“I hope to obtain more to click quantity ” .
The key pays close attention to key word and website. Lead through adding key word and website to increase advertisement to reveal to your ad group.

“I hope to raise a hit (CTR)” .
The key pays close attention to advertisement quality. Click a quantity through optimizing your advertisement to attract more, the key word that has high specific aim through the choice and website and use negative key word to eliminate show a number additionally.

“I hope to raise investment return rate (ROI) “
Above all, the key pays close attention to your advertisement and key word and website, suffer in order to attract appropriately numerous. Next, the key is put on your website. The target webpage that ensures you are installed and website can make the user finds the product that your advertisement place offers.

2.Liquidate account, make its produce the biggest effect. The account with reasonable construction more manage easily, and make you locate effectively suffer numerous.
Arrange ad series by the theme.
The ad series that makes independence for every your product line, resource or brand. This conduces to you more conveniently monitoring advertisement, hand-in-hand travel is necessary adjust in order to improve ad series result. Want to decide you hope every ad series achieves what kind of goal above all, adjust the structure of ad series according to this one target next. Examine chart and know the structure of your account in detail.

Choose right target language and target place.
Be aimed at every ad series, can choose to locate advertisement specific language and position (choose budget and other setting) . Choose the language related to your business and place only without fail please. For example, if you are in near the company inside location,provide deliver goods service, the country related optional choose and this area / area, area or city, and do not choose ” all countries / area ” .

Make very specificAdwords advertisementGroup.
As identical as ad series, every ad group should pay close attention to a certain single product mainly or serve, ensure your advertisement can attract the most eligible user thereby. Build a key word or website list, put its into relevant ad group respectively next. Make with the advertisement with this direct and relevant list. For example, if you sell MP3 player, and already arranged ad series by the brand, can make many ad group according to the different type of each brand.

Avoid to use reduplicative key word between ad group.
Be aimed at certain key word, google shows an ad for every advertiser only, because this was not necessary,reduplicative key word is added in different ad group and ad series. Same key word meets each other compete, the key word with only better effect just can spark your advertisement.

Turn from: Google AdwordsOptimize a guidelineHttp://www.15ad.cn

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Adwords advertisement is optimized (2)

Filed under: AdSense — Wrote by Lees on Thursday, January 3rd, 2008 @ 4:46 am

3.Choose relevant key word and website. The dependency of key word and website and advertisement target is taller, attract potential client more easily.

With the ad series that key word locates

Choose key word carefully.
The specific key word with the specific direct and relevant theme that uses the ad group with you and target webpage. Should obtain optimal advertisement to reveal rate, choose relevant key word please aberrant form, include odd plural form. If can, the word statement that considers to use spoken language to change please, replace spelling means, synonym and product or serial number. Key word toolCan help the key word list that makes a likelihood.

Use key word to match option.
To certain key word, you can obtain more advertisement to show a number; To other key word, reveal a frequency to will drop somewhat, but may obtain more clicking frequency. Use through having politic landKey word matchs option, you can attract the most prospective potential client, reduce possibly still click charge actually every time or reveal cost 1000 times every, raise investment return rate. For example, useNegative key wordThe quality that can reduce irrelvant advertisement to reveal and improves you notchs.

Use only key word network address.
Network address of key word target can reach user guiding specific target webpage, ensure your client is in thereby arrive for a short while with spark the webpage with advertising most relevant key word. The ” that clicks key word to express upper part revises key word to install ” , can revise each key word network address.

Locate with the websiteAdwords advertisementSeries

Choose a website carefully.
Use the website related to your product or service, and the website that must choose adequate measure. Dependency of place choosing website is taller, the opportunity that advertisement is able to indicate is greater. Choice website has 4 kinds of methods: Category of theme of input network address, description, choice or data of choice vital statistics. Want to obtain active list, we suggest strongly youUse 4 kinds of methods at the same time.

When use website tool is searched and choosing a website, in noticing usable website list pleaseAdvertisement formatRow. If you put specific format on the advertisement of the type only, like put a picture on advertisement only or put in character and video advertisement only, the website that ensures you choose please backs the format kind that you provide.

If be necessary, those who choose a website is relevant board piece.
If not be whole website the advertisement with you is relevant, you can choose to locate only relevantPartial website. If the website involves a lot of subjects, is not all themes the advertisement with you is relevant, this option perhaps is a right choice. For example, if you sell kitchen electric equipment, you can choose to show ad the meal share in some news website only, is not to reveal in whole website.

4.Make the ad with concise palpability, specific target. Your advertisement content can draw the attention of the user and should make your company appears extraordinary.

Key word is contained in advertisement character(comfortable at the advertisement that locates with key word) .
In advertisement character (especially in caption) the advertisement that joins key word to be able to make clear you to the user and their search is relevant. If your advertisement searchs you in the user,ad group shows when medium a certain key word, this key word can show with thick substance in advertisement character. Additional, the user searchs a product more likely or serve, accordingly, should avoid to use company name in ad headline, unless your target is promotion brand / of company name famous degree.

Make simple, invitingAdwords advertisement.
Compare with competitor photograph, what different place do your product or service have? In your advertisement the key stresses the different point of these keys. Every kinds of distinctive function that must explain place is offerred or sales promotion are favourable.

Term of sex of use canorous appeal.
Appeal sex term is contained while your advertisement is showing the advantage of your product or service. Appeal sex term can encourage an user to click your advertisement, when ensuring the user is visitting your target webpage can accurate understanding your intent. Term of sex of a few appeals includes: Buy, sale, order, browse, registerReachRealize quoted price.

- many ad test in every ad group.
Try out is different and favourable measure and appeal sex term, know which kinds of way the most effective to your advertisement target. Our system will be automatic
Show the ad in ad group by turns, show the ad with better effect often.

5.Optimize the changeover rate of the website. In the final analysis, the stand or fall of your website decides your advertising changes the effect. Accordingly, ensure your website design can let an user complete the step that you expect please.
Guide an user to visit correctTargetWebpage.
Average Internet user can decide quickly is to stay in a certain website, still turn and visit other website. When the user clicks your advertisement, the target webpage that they visit should the information that can reveal you to be offerred in advertisement clearly or product. If the user cannot be found immediately,make them click your advertising content, they can leave your website probably, and won’t bring any changeover.

Check the method of effective website content.
Suggest you tryThe website optimizes a tool, such need not by guess will judge what kind of webpage content to be able to bring most changeover. Use this tool, you can check target webpage or other the character of different version, picture mixes any webpages layout, the result will show what content is right the changeover number that increases a webpage and investment return rate are most effective.

Evaluate your website design.
The integral layout of your website reachs microscope function. Charming, facilitate browse, the website with substantial information generates profit more easily. You might as well consider to useGoogle Analytics (analysis), know the effect of your website better.

Remember the importance that the user learns well.
When you are designed or redesigning target webpage or website, should experience of first consideration user. For example: left upside of important information and picture park page, because the vision of the user is common,can cast above all to this one area. Make the user needs only be passed 3 times or of fewer frequency click the content that can see its hope to see. Delete play a type and backside to play window giving form. Simplify the user completes trading process. ConsultGoogle AdwordsAbout the guideline of target webpage and website quality, the person that how is detailed knowledge visited for the website provides the user experience of high quality.

6.Dog account effect. Good to undertaking monitoring conduces to you ensuring as a result investment return rate.
Examine account statistic information.
Offer a price of your hit, minimum and key word condition can serve as good initiative target, use at knowing advertising effect. YourAccount statistic informationReport according to group of ad series, ad and key word or website level, include to click a time among them, reveal frequency, hit (rate of CTR) , average CPC or CPM, charge, average rank, changeover and change charge every time.

Found a report.
You are OKFound define a report oneselfAccurate knowledge arrives from ad series all sorts of statistic information such as key word or website level.

Use network is analysed.
Google Analytics Can help the action that you analyse an user to go up in your website. Detailed information conduces to user behavior your construction has specific aim more and more effective target webpage.

7.Check and revise ad series, want a result in order to win place. Undertake to ad series you ask to undertake in time adjustment with tendency of the market according to the client optimizing conducing to regularly, achieve your advertisement goal finally thereby.

Evaluate ad series effect and undertake changing according to need.
According to ad series effect formulate can help you complete the effective strategy of advertisement target. Observe to advertising as you and understand stage by stage, you can discover what factor is particularly significant (or not very is effective) . For example, if you discover the user is right,the term of sex of a certain appeal in advertisement character reacts cool, can delete this advertisement and try other content. About the specification that modification account installs, click pleaseHere.

Turn from: Google AdwordsOptimize a guidelineHttp://www.15ad.cn

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Adsense is optimized

Filed under: AdSense — Wrote by Lees on Wednesday, January 2nd, 2008 @ 6:56 am

GOOGLE is labelled in the whole world at present the most welcome search engine website. Every time GOOGLE is made change or roll out new project, believe to index to whole network search the metropolis that prop up a bound has a few to change, be in likely home won’t, because have Baidu. But GOOGLE is in although domestic force returns not very at present quite powerful, but important is to have rear ” unique skill ” it is Google Adsense advertisement. There were many individual stationmasters to choose in homeGoogle Adsense alliance. Why should choose Google Adsense to believe also need not I said, basically be commission be: “U.S. dollor ” , nevertheless many people do not know how to accomplish Google Adsense in him website the biggest the profit that turn. What I draw up this is discuss this issue with everybody, oneself also list everybody studies a few measure together research.

   How to accomplish GOOGLE ADSENSE income the biggest the measure that turn:

1. Use Google Adsense a few newest the project that roll out, the result that the SCRAPERS that advertent GOOGLE offers reachs, will have taller redound efficiency. But here has a problem is this kind can do those who cooperate can get maximum price to click only, you must have a test.

2.Google Adsense provided the advertisement setting that defines oneself to stationmaster setting. because such, you are OK and custom-built the color of the website that hooks up matchs or the setting of style and so on, become code setting directly and the website is certain the style of the column or color is about the same. Undertake to caller one kind guides, won’t give a netizen a kind of allergy. Be like: Caller enters a website to see expensive site full page is the advertisement of Google Adsense, never mention it it is normal to the website to go nodding advertisement to also cause caller likely click benefit.

3. Proper keyword is used on content. But not excessive go using. Want to know GOOGLE is to compare you to be calculated forever. Use key can substitute in Google Adsense some position can appear the advertisement related to the article, such OK the interest that caller clicks to advertisement is increased. is advertisement additionally the keyword related due option and content, otherwise they calculate be clicked and cost is not high also.

4. Of course you get the most authentic good benefit result, I suggest yourself had better not order those ad. Because such practices are met,be thought cogged behavior. Here of course another view nods advertising time not to enter tiring-room government namely then. Because there is the IP of record site in Google Adsense tiring-room.

5.Google Adsense protects his interest for certain, with network sale or the net earns the income that will had been created. You choose Google Adsense ad, so a skill that you must want to master Google Adsense, face technology of right Google Adsense, with respect to the good-paying that can get Google Adsense.

6, this extrapolate Jian arrives: Google Adsense advertisement is allied Learn skill. HereFile Google ad account

The article is picked from: HTtp://home.donews.com/donews/article/1/110774.html

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SEO website optimized the Blog of promotion to appreciate

Filed under: SEO Optimization — Wrote by Lees on Friday, December 14th, 2007 @ 7:45 pm

Time goes today postmortem toy that is in among Blog inside column, see writing soThe Blog that sees you is worth how many moneyWhen, gets code, put in this station to had been not updated to now all the time, its appraisal is $24 all the time, 839.76, had not changed, a bit strange. Another looks, code is fixed, can not change because of the change of Blog. Accordingly, davidYin was done afresh evaluate, look at this number to make a person surprizing very much (although what do not have economic value) . From the $24 April 17, 839.76 appreciate September 12$56, 454. 5 months are less than time, blog appreciates 227% . If you once made a such appraised price, and very long if did not look, it is time is done again so
Appraisal
.

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