Google Adsense College

Posted by Cristin Frodella, Product
Marketing Manager

Thanks to Eleanor Roosevelt, who in the 1950s persuaded Congress to
recognize the importance of teachers with a celebratory day, today
is set aside in the U.S. to honor our educators and acknowledge the
contributions they make. I know that I speak for everyone at Google
when I say that none of us would be where we are today without our
teachers. On >National Teacher Day, we salute you, the
dedicated men and women who taught us much of what we know.

And we invite you to join us, too, at the next installment of the
>Google Teacher Academy at the Googleplex in
Mountain View, California on June 25th. Back by popular demand, the
GTA is an intensive one-day professional development event designed
to help K-12 teachers get immersed in innovative technologies.
Teachers near and far are invited to apply to spend the day with us
getting your hands on tools like Google Earth, Google Docs and the
entire Google Apps suite. Come, sit in classes, learn some new
stuff, and rub elbows with some of your most creative
contemporaries who, like you, are changing the world one student
and one classroom at a time.

Today, >Google for Educators is also pleased to
announce the launch of the new href="http://www.google.com/educators/geoeducation"
>Geo Education website, where you'll find
oodles of information about Google Earth, Maps, Sky and SketchUp.
In addition to spotlighting inspiring lessons from some pioneering
teachers, we are also sharing quick tips and ideas for easy ways
get started using geo tools in your classroom. Among other things,
you'll learn how to take flyover tours of peaks, valleys and
gorges, how to view constellations - even in the daytime - and how
to make a 3D model of your very own school.

And last but not least, awhile back, we asked teachers to share
stories about using Google Docs in the classroom. You href="http://www.google.com/educators/p_docs.html"
>told us about your students' collaborative
writing projects, about class presentations where kids were engaged
in dialog using the "chat" box throughout, and you
mentioned being able to be involved in the creative process early
on, instead of only seeing the final product. While we were
reading, we realized that Docs can be somewhat intimidating to the
uninitiated, so we created a href="http://docs.google.com/View?docid=dcdn7mjg_72nh25vq" >getting
started document specifically educators — with tips for
signing up, logging in, and working your way through a document –
both in-class and outside.

So happy Teacher Day! We hope you have an enjoyable day during
which you get a hundred shiny apples and maybe even a hug from a
kid who knows how much you do every day. And we hope to see you at
the Googleplex in June, too.

href="http://feeds.feedburner.com/~f/blogspot/MKuf?a=49Lt5H" > border="0" />

height="1" width="1" />

Tags: , Cristin, Eleanor, Frodella, ManagerThanks, Marketing, Posted, product

Posted by Jeremy Milo, Marketing
Manager

During 2007, we introduced 40 significant improvements to href="http://www.google.com/a/help/intl/en/business/applications.html"
id="a4g:" >Google Apps, which is our suite
of communication, collaboration, and security apps for businesses,
schools, and organizations. Feedback from many of you, and even our
own employees, inspired these changes. And there are many more in
store — the count this year is already up to 11.

Since we introduced Google Apps a little more than a year ago, many
of these features have been of particular benefit to businesses,
like tools to migrate mail from an old email system to Google Apps;
integration of Postini's security and compliance services;
support for IMAP in Gmail; syncing tools for Google Calendar;
support for dozens of new languages; new mobile access options; and
just weeks ago, Google Sites.

We're able to release these sorts of things quickly because all
of our apps live "in the cloud." That means updates are
continuous: you get improvements without having to wait for new
versions, as you do with traditional software. Of course, it may
also mean that IT administrators get a little dizzy from the pace
of these changes.

The latest improvement will help technology departments and those
of you who already use Google Apps keep up with every change, no
matter how often they appear: Now we're documenting all updates
in an id="ze6y" >RSS feed, so you can get notified as
they happen.

To subscribe to new updates and see details about past
improvements, click this "Add to Google" button:
href="http://fusion.google.com/add?source=atgs&feedurl=http://feeds.feedburner.com/GoogleAppsUpdates" >
border="0" />

If there's something you'd like to see in Google Apps, href="http://google.com/support/a/bin/request.py?contact_type=suggest" >
let us know. Feedback like yours shapes its future development

Tags: , introduced, Jeremy, ManagerDuring, Marketing, Milo, Posted, significant

Posted by Samantha Crow, Product
Marketing Manager, iGoogle

With Americans spending the same amount of time online as they do
watching television (so says this href="http://www.pewinternet.org/PPF/r/231/report_display.asp"
id="o6z1" >Pew/Internet study),
organizations and campaigns have the opportunity to build awareness
of election issues broadly through Google tools that make it easy
for users to access information.

Gadgets — which are basically interactive and dynamic
mini-billboards — are one of the fastest growing applications at
Google. They're the foundation for iGoogle, the personalized
version of the Google homepage that has tens of millions of users.
They can also be included on most any page on the web with some
simple copy-and-paste. Our top gadget developers include a database
specialist from the University of Southern Maine, a stay-at-home
mom from Utah, and a computer science major from Puerto Rico.

Now any campaign or organization with a live website can use the href="http://www.google.com/webmasters/gadgets/promo/election.html#utm_source=en-et-mar08blog&utm_medium=et&utm_content=en&utm_campaign=mar08blog"
id="t9ba" >Gadget Builder for organizations to quickly create a
gadget. You can drive traffic from your gadget on iGoogle to your
website and help your organization be seen and heard on this new
platform. Your gadget could feature news from your organization,
blog updates, a YouTube video channel, polls, trends, speeches, and
more. You can id="pe-m" >submit your gadget to the
iGoogle directory and drive additional usage of your gadget from
your website.

By making content accessible on iGoogle, organizations can engage
supporters, reach undecided voters, and provide information to the
uninformed. All you need to get started is access to a publicly
available server where you can host your gadget files. If you
already have a gadget, make sure it's in the href="http://code.google.com/support/bin/answer.py?answer=55132&topic=12391"
id="ntfx" >appropriate category,
for instance href="http://www.google.com/ig/directory?root=/ig&dpos=top&cat=politics&sort=popular"
id="dagt" >Politics or href="http://www.google.com/ig/directory?root=/ig&dpos=top&cat=news&sort=popular"
id="xtn1" >News. If you don't have a
gadget yet, it only takes a few minutes to get started.

For more details on gadget creation, visit the href="http://www.google.com/webmasters/gadgets/about/#utm_source=en-et-blog0308&utm_medium=et&utm_content=en&utm_campaign=blog0308"
id="upix" >Google Gadget Center.

Tags: , Crow, iGoogleWith, manager, Marketing, Posted, product, Samantha

Posted by Adam Swidler, Product
Marketing Manager, Postini

For years now, anti-spam efforts have been like a game of checkers
played at night. The bad guys make their move, Postini responds,
and the majority of our customers are pleasantly oblivious to the
fact that as much as 90 percent of their incoming mail is spam.
This year, it became a game of chess. Data from Postini data
centers shows that virus attacks hit record levels, spam
percentages in Europe are catching up with global trends, and the
volume of spam became more volatile as spammers dramatically varied
their tactics, as seen in this graph:

onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"
href="http://bp0.blogger.com/_Ap14FtNN91w/R2AqpNBidNI/AAAAAAAAAfU/f2bOSjRR2rQ/s1600-h/Postinit_spam_graph.gif" >
alt="" id="BLOGGER_PHOTO_ID_5143157661816222930"
border="0" />

To find out what made 2007 really different from any earlier year,
and to see some forecasts for 2008, check out the the href="http://googleenterprise.blogspot.com/2007/12/1-billion-messages-not-served.html" >
Google Enterprise blog.

Tags: , Adam, manager, Marketing, Posted, PostiniFor, product, Swidler

Posted by Ed Sanders, Product Marketing
Manager, YouTube Europe

Every year, many of the world's top leaders from politics,
business and the global community — including some of our own –
attend the World
Economic Forum in Davos, Switzerland, to discuss how to make
the world a better place. This year, we wanted to give people
around the world the chance to join them, and help them, by
submitting their own answers to "the Davos Question,"
which is: "What one thing do you think that countries,
companies or individuals must do to make the world a better place
in 2008?"

So that's the question, but we all agree that it's finding
the answer which will be tough.

You may be familiar with the

href="http://www.youtube.com/debates" >CNN-YouTube U.S. presidential
debates, which have made an enormous impact on interactive
politics as we know it. The interactive component here is similar,
but this is a global initiative where we are using the magic of

href="http://www.youtube.com/" >YouTube to create an ongoing
conversation between people in positions of authority, and those
whose lives their decisions affect every day. Before the success of
the CNN-YouTube initiative, such a conversation would never have
been thought possible. And now we're trying to take it to an
even more ambitious level.

We see the Davos Question as a means to let people everywhere get
close to, and influence, leaders whom they would never otherwise
have a chance to reach. Equally, however, we want to show the
actual participants at Davos the muscle with which YouTube is able
to make a difference. It's kind of a two-way street: we can let
everyday people into Davos, and at the same time we can show Davos
the views of everyday people. And this is where it gets
interesting. The YouTube community gets to vote and rank the
submitted videos, and the highest-ranked ones will be featured at
Davos. They will be used by the World Economic Forum to introduce
topics in the plenary sessions, and we will be showing them
directly to world leaders in the YouTube booth we are running
onsite at Davos. The ongoing video blogs from some of the most
influential people in the world which stem from the Davos Question
will, we hope, kickstart a mechanism to really make a
difference.

Can you help? You bet. Spend some time over the holiday season
thinking about your own answer to the Davos Question, and

onclick="return top.js.OpenExtLink(window,event,this)"
href="http://www.youtube.com/davos" >post a
response through the cool gadget we've developed. Then
vote, rank, and encourage your friends and colleagues to get
involved.

Around here, we often talk about doing things which genuinely help
the world. We think this is one way we can truly make the world sit
up and take notice of what its people think about the most pressing
issues of our time. But this time, instead of having it lost in the
ether, we want to take it, wrap it up, and present it to some of
the most important leaders we have, when the whole world is
watching on YouTube.

onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"
href="http://bp2.blogger.com/_Ap14FtNN91w/R2cPvYLM1cI/AAAAAAAAAgk/KntxkXr7vaM/s1600-h/DavosQ.gif" >
alt="" id="BLOGGER_PHOTO_ID_5145098405911778754"
border="0" />

Tags: , Ed, manager, Marketing, Posted, product, Sanders, Youtube

Posted by Brynne Zuccaro, Channel
Marketing Specialist, Local Markets

According to a href="http://searchengineland.com/071011-110013.php" id="ci77"
>WebVisible-Nielsen survey
from October 2007, 74% of people use search engines to find
information when purchasing a product or service from a local
business. Yet millions of businesses don’t have websites, and even
those that do, don’t often engage in search marketing because they
lack the time, knowledge or resources. To address this gap, our
AdWords Local Markets Team has partnered with companies including
Yellow Pages directories, website developers and traditional media
businesses to help create search-based ad products and strategies.

We recently hosted the first annual Local Markets Symposium at our
Mountain View Googleplex, which brought together more than 150
current and prospective Google AdWords Authorized Reseller partners
to discuss how we can bring the power of local online advertising
to small and medium-sized businesses. An array of experts spoke,
including Craigslist founder Craig Newmark, local advertising guru
Greg Sterling, industry bloggers, a Wall Street analyst, as well as
a panel of local AdWords advertisers. What became clear throughout
the day is that there’s a tremendous opportunity for local
merchants to grow their business through online marketing. If
you’re with a company seeking to promote the adoption of search
engine marketing by small and medium-sized businesses, visit href="http://services.google.com/adwords_resellers" id="j26q"
>our Google AdWords Authorized Reseller
site or href="http://services.google.com/adwords_resellers/application.html" >
apply here

Tags: , Brynne, Channel, Local, Marketing, Posted, Specialist, Zuccaro

Posted by Miriam Schneider, Associate
Product Marketing Manager

Since launching Gmail in 2004, we've always supported the idea
that email should be useful, fast, reliable, and fun. But instead
of just hearing what we think about Gmail, we wanted to hear from
you. So we href="http://gmailblog.blogspot.com/2007/12/whats-your-story.html"
id="i2ub" >recently invited Gmail fans
to share stories about how you're using it in unique and
productive ways. Turns out that you're a creative bunch, and we
got the href="http://youtube.com/video_response_view_all?v=R1epyJsRnBM" >video
submissions (and 1500 emails) to prove it. With so many
stories to choose from, we decided to put them all together and
showcase a bit of everything you had to say. To check out the
collaborative video and some of the email stories we received, head
to href="http://www.gmail.com/yourstory"
id="bkqs" >gmail.com/yourstory. You might even discover a new
way to use Gmail that you'd never considered.

We always love hearing from you, so if you still have a story to
share href="http://gmail.google.com/support/bin/request.py?contact_type=story"
id="bba5" >give us a
shout. height="1" width="1" />

Tags: , Associate, ManagerSince, Marketing, Miriam, Posted, product, Schneider

Posted by Jonathan Matus, Product
Marketing Manager

A few years ago, my younger brother won a car in a raffle. He
wanted to share this good news with the entire family, so he
decided to keep it a secret until we were all together at
dinnertime. But good news is hard to keep; he couldn't wait,
and by lunchtime we all knew about our new car. And now we have
some exciting news of our own that we just can't contain any
longer.

Many of you explored href="http://labs.google.com/" id="poor" >Google Labs and
discovered a local business info service that's totally free.
It's called GOOG-411 and it helps callers find and connect with
local businesses just by dialing 1-800-GOOG-411. It's a
voice-based local search service, which means it uses
speech-recognition algorithms to recognize what a caller is saying
and then finds the local business information he or she is looking
for. These algorithms had to be trained with real utterances, much
like how a baby learns language by listening to its parents. Since
its unveiling in April, GOOG-411 has successfully served millions
of callers. And we owe a big thanks to everyone who took our speech
recognition algorithms from infancy to adulthood!

People have been spreading the word about GOOG-411 to their friends
and families. And now we're happy to report that our local
business info service has officially graduated from Labs. To mark
the occasion, we're celebrating with a href="http://www.google.com/goog411/index.html" >brand new
website that includes this fun video:

When you watch the video, pay extra attention to the people you
meet at the end. One of them is the real voice behind GOOG-411.
Think you can guess who it is? When you call 1-800-GOOG-411, listen
closely and see if you can identify which team member shown in the
video is the voice. Then, post your answer as a comment on href="http://youtube.com/watch?v=cN0q8SvlQAk" >our YouTube
page. height="1" width="1" />

Tags: , few, Jonathan, manager, Marketing, Matus, Posted, product

Posted by Mendel Chuang, Product
Marketing Manager

Just a quick update to let all you know that, due to popular
demand, we've extended the href="http://desktop.google.com/contest.html" >Google Desktop Gadget
Contest another two weeks. So if you have a great idea for a
gadget, and want to enter it for a chance to prove your brilliance
and creativity, you now have until August 14 to do so.

And if you're interested in some tips and tricks on creating
Desktop Gadgets, have a look at the href="http://googledesktop.blogspot.com/" >Inside Google Desktop
blog. Good luck!

Tags: , Chuang, ManagerJust, Marketing, Mendel, Posted, product, quick

Posted by Missy Krasner, Product
Marketing Manager

Every day, people use Google to learn more about an illness, drug,
or treatment, or simply to research a condition or diagnosis. We
want to help users make more empowered and informed healthcare
decisions, and have been steadily developing our ability to make
our search results more medically relevant and more helpful to
users.

Although we have some talented people here with extensive
backgrounds in health policy and technology, this is an especially
complex area. We often seek expertise from outside the company, and
health is no exception. We have formed an advisory council, made up
of healthcare experts from provider organizations, consumer and
disease-based groups, physician organizations, research
institutions, policy foundations, and other fields. The mission of
the Google Health Advisory Council is broadly to help us better
understand the problems consumers and providers face every day and
offer feedback on product ideas and development. It's a great
privilege for us to work with this esteemed group

Google Health Advisory
Council
(Institutions or affiliations are
listed for identification purposes only.)

Chairman
href="http://www.pmri.org/?p=mhb#biographical "
>Dean Ornish, M.D., Founder and President,
Preventive Medicine Research Institute, Clinical Professor of
Medicine, University of California, San Francisco

href="http://www.rand.org/media/experts/bios/bell_douglas_s.html" >Douglas Bell, M.D., Ph.D.,
Research Scientist, RAND Health, RAND Corporation

href="http://www.clevelandclinic.org/heartcenter/pub/professionals/cardiacconsult/2004/fall/cosgrove.htm" >
Delos M. Cosgrove, M.D., Chief Executive Officer, The Cleveland
Clinic

href="http://www.healthtechcenter.org/common_site/board.asp#coye"
>Molly Coye, M.D., M.P.H., Chief Executive
Officer, HealthTech

href="http://en.wikipedia.org/wiki/Dan_Crippen"
>Dan Crippen, Former Congressional Budget
Office Director & Reagan White House Assistant

href="http://walmartstores.com/GlobalWMStoresWeb/navigate.do?catg=540&contId=35"
>Linda M. Dillman, Executive Vice
President, Risk Management, Benefits and Sustainability,
Wal-Mart

href="http://www.ansi.org/standards_activities/standards_boards_panels/hisb/Halamka.aspx?menuid=3" >
John Halamka M.D., M.S., Chief Information Officer, Beth Israel
Deaconess Medical Center & Harvard Medical School and Chairman,
Healthcare Information Technology Standards Panel (HITSP)

href="http://www.usnews.com/sections/opinion/bhealy"
>Bernadine Healy M.D., Former head of
the National Institutes of Health (NIH), Health Editor &
Columnist, U.S. News & World
Report

Bernie Hengesbaugh,
Chief Operating Officer, The American Medical Association ( href="http://www.ama-assn.org/" >AMA)

href="http://www.aafp.org/online/en/home/aboutus/theaafp/officersetc/directors/douglashenley.html"
>Douglas E. Henley, M.D., F.A.A.F.P.,
Executive Vice President, American Academy of Family Physicians
(AAFP)

href="http://medschool.ucsf.edu/about/leadership.aspx"
>David Kessler, M.D.,Former FDA
Commissioner, Vice Chancellor-Medical Affairs & Dean, School of
Medicine, UCSF

href="http://www.rwjf.org/about/staffbio.jsp?departmentId=47&id=8113"
>John Lumpkin M.D, Senior Vice President,
Director of Health Care Group, Robert Wood Johnson Foundation

href="http://www.aarp.org/about_aarp/aarp_leadership/photos_bios/Articles/a2003-01-27-rother.html"
>John Rother, Group Executive Officer of
Policy & Strategy, AARP

Anna-Lisa Silvestre,
Vice President, Online Services, href="http://www.kaiserpermanente.org/"
>Kaiser Foundation
Health Plan, Inc.

href="http://www.fastercures.org/sec/executive" >Greg Simon,
J.D., President, FasterCures

href="http://www.chcf.org/aboutchcf/view.cfm?itemID=108866"
>Mark D. Smith, M.D., MBA, President &
Chief Executive Officer, The California HealthCare Foundation

href="http://www.pamf.org/publicaffairs/presskit/bios/tangp.html" >Paul
Tang, M.D., Internist & Vice President, Chief Medical
Information Officer, Palo Alto Medical Foundation (PAMF) &
Chairman, Board of Directors, American Medical Informatics
Association (AMIA)

href="http://www.geneticalliance.org/ws_display.asp?filter=bio.terry"
>Sharon Terry, M.A., President & Chief
Executive Officer, Genetic Alliance

href="http://www.acponline.org/college/pressroom/leadership.htm#evp" >
John Tooker, M.D., MBA,
F.A.C.P., Executive Vice President & Chief Executive Officer,
American College of Physicians (ACP)

href="http://www.livestrong.org/site/c.khLXK1PxHmF/b.2662935/k.85C4/Management_Team.htm#Ulman"
>Doug Ulman, President, Lance Armstrong
Foundation

href="http://medicine.ucsf.edu/hospitalists/people/robert_wachter.html"
>Robert M. Wachter, M.D., Professor
of Medicine, University of California-San Francisco (UCSF);
Associate Chairman, UCSF Department of Medicine; Chief of the
Medical Service, UCSF Medical Center

href="http://imtooyoungforthis.org/about/leadership.html" >Matthew
Zachary, Cancer Patient Advocate, Founder & Executive
Director, The I'm Too Young for This! Cancer Foundation for
Young Adults

Update: Added
links to two more bios.

height="1" width="1" />

Tags: , Day, Krasner, ManagerEvery, Marketing, Missy, Posted, product