AdWords and local markets
Posted by Brynne Zuccaro, Channel
Marketing Specialist, Local Markets
According to a
>WebVisible-Nielsen survey
from October 2007, 74% of people use search engines to find
information when purchasing a product or service from a local
business. Yet millions of businesses don’t have websites, and even
those that do, don’t often engage in search marketing because they
lack the time, knowledge or resources. To address this gap, our
AdWords Local Markets Team has partnered with companies including
Yellow Pages directories, website developers and traditional media
businesses to help create search-based ad products and strategies.
We recently hosted the first annual Local Markets Symposium at our
Mountain View Googleplex, which brought together more than 150
current and prospective Google AdWords Authorized Reseller partners
to discuss how we can bring the power of local online advertising
to small and medium-sized businesses. An array of experts spoke,
including Craigslist founder Craig Newmark, local advertising guru
Greg Sterling, industry bloggers, a Wall Street analyst, as well as
a panel of local AdWords advertisers. What became clear throughout
the day is that there’s a tremendous opportunity for local
merchants to grow their business through online marketing. If
you’re with a company seeking to promote the adoption of search
engine marketing by small and medium-sized businesses, visit
>our Google AdWords Authorized Reseller
site or
apply here
Tags: , Brynne, Channel, Local, Marketing, Posted, Specialist, Zuccaro