Google Adsense College

Posted by Ben Lee, Software Engineer,
and Jack Menzel, Product Manager

Have you ever forgotten the exact address of a site that you wanted
to visit? Not a problem - just type the name of the site into the
Google search box and hopefully it appears at the top of the search
results page.

We call this "teleporting", and we're pleased that we
have been able to minimize the need to remember an alphabet soup of
.coms, .nets, and .orgs out of everyone's lives. However, one
of the trends we noticed while studying teleporting was that there
were lots of searchers who would type the name of a specific
website as if they wanted to teleport, but would then immediately
issue another more a refined search within this site.

For example, if someone is looking for official information about
the id="ftnz" >Hubble Space Telescope on the NASA website, one might
first search for [NASA] and then [NASA Hubble Telescope], like
this:

onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"
href="http://bp2.blogger.com/_Ap14FtNN91w/R883J65W4II/AAAAAAAAA20/CxvglcYMwDQ/s1600-h/search_subset.gif" >
alt="" id="BLOGGER_PHOTO_ID_5174415140440170626"
border="0" />

Through href="http://googleblog.blogspot.com/2006/04/this-is-test-this-is-only-test.html"
id="g-73" >experimentation, we found that presenting users with
a search box as part of the result increases their likelihood of
finding the exact page they are looking for. So over the past few
days we have been testing, and today we have fully rolled out, a
search box that appears within some of the search results
themselves. This feature will now occur when we detect a high
probability that a user wants more refined search results within a
specific site. Like the rest of our snippets, the sites that
display the site search box are chosen algorithmically based on
metrics that measure how useful the search box is to users.

We hope that you will make use of the site search box in order to
get the information you're looking for as quickly and easily as
possible.

Tags: , Ben, engineer, Jack, Lee, Menzel, Posted, software

Posted by Steve Lee, Product Manager,
Google Mobile team

We know a lot of you are using Google Maps for mobile to view maps
and satellite imagery, find local businesses, and get directions.
But to date not many of you have been able to take advantage of the
increased speed and convenience that location information from
technologies like GPS can afford, if only because there are very
few GPS-enabled devices on the market.

Well, when it comes to location information, GPS is no longer the
only game in town. Today we released a version of Google Maps for
mobile with a new beta technology called href="http://www.google.com/mobile/gmm/mylocation/index.html" >My
Location, which provides approximate location information for
those of us without GPS, and complements GPS location information
for those who do have it. Head over to our href="http://googlemobile.blogspot.com/2007/11/new-magical-blue-circle-on-your-map.html" >
new mobile blog to learn more. height="1" width="1" />

Tags: , google, Lee, manager, mobile, Posted, product, Steve

Posted by Steve Lee, Product Manager,
Google Maps for mobile

Some of us have a great sense of direction, and others find
themselves, well, a little lost at times. For those in the latter
camp, you can thank Cingular for launching the href="http://business.cingular.com/businesscenter/blackberry8800/?_requestid=182418"onClick="javascript:urchinTracker('/outgoing/cingular_com'">
BlackBerry® 8800, the latest open GPS-enabled device from a
major U.S. carrier. That means that when you use

href="http://www.google.com/gmm/gps.html?utm_source=en-et-blog&utm_medium=et&utm_source=en">
Google Maps for mobile, your location automatically shows up on
the map.

When you download Google Maps for mobile and fire it up, you'll
notice something quite unusual: a blinking blue dot showing you
exactly where you are! You can use your auto-detected location to
get directions and perform local searches without even entering
your location — instead of "pizza 94043", just enter
"pizza" — and we'll automatically know you want
pizza in the zip code "94043."

So here's a great big hats off to Cingular — this BlackBerry®
8800 with GPS is awesome!

Tags: , google, Lee, manager, Maps, Posted, product, Steve

Posted by Steve Lee, Product Manager,
Google Maps for mobile

Some of us have a great sense of direction, and others find
themselves, well, a little lost at times. For those in the latter
camp, you can thank Cingular for launching the href="http://business.cingular.com/businesscenter/blackberry8800/?_requestid=182418"onClick="javascript:urchinTracker('/outgoing/cingular_com'">
BlackBerry® 8800, the latest open GPS-enabled device from a
major U.S. carrier. That means that when you use

href="http://www.google.com/gmm/gps.html?utm_source=en-et-blog&utm_medium=et&utm_source=en">
Google Maps for mobile, your location automatically shows up on
the map.

When you download Google Maps for mobile and fire it up, you'll
notice something quite unusual: a blinking blue dot showing you
exactly where you are! You can use your auto-detected location to
get directions and perform local searches without even entering
your location — instead of "pizza 94043", just enter
"pizza" — and we'll automatically know you want
pizza in the zip code "94043."

So here's a great big hats off to Cingular — this BlackBerry®
8800 with GPS is awesome!

Tags: , google, Lee, manager, Maps, Posted, product, Steve