Google Adsense College

Posted by Karen Wickre, Google Blog
Team

The United Nations Framework Convention on Climate Change reached
agreement in Bali on Saturday on a roadmap to reach a new
international climate change agreement. Several Google.org team
members attended and have shared their thoughts on some of the
themes of the conference: putting the href="http://blog.google.org/2007/12/putting-bali-roadmap-in-context.html" >
Bali roadmap in context,

href="http://blog.google.org/2007/12/demanding-climate-justice-in-bali.html" >
climate change and economic development,

href="http://blog.google.org/2007/12/laboratories-of-low-carbon-economy.html" >
local government actions, and an

href="http://blog.google.org/2007/12/global-climate-change-conference-kicks.html" >
introduction to the negotiations. We hope you find these
writeups informative.

Tags: , Blog, google, Karen, Posted, TeamThe, United, Wickre

Posted by Karen Wickre, Google Blog
team

It's that time again, the end of a year - time to tote up
Google's blogging activity for the last 365 days. First, a few
bits of data about this particular blog:

Number of posts this year: 300

New product announcements: 15 (not counting our

href="http://googleblog.blogspot.com/search/label/April 1"
id="arw6" >April 1 release)

News about upgrades and additions to products: 87

Announcing products in more languages and countries: 30

Acquisitions: 12

Unique visitors: 6,738,830 (for 8,655,830 visits)

Languages: 511 (preferred language configured on
computers)

Top non-Google referrers: Yahoo, Digg, Slashdot, Fark

Beyond these basics, this year saw many more posts on privacy (9),
href="http://googleblog.blogspot.com/search/label/accessibility"
id="q2e_" >accessibility (10), and

href="http://googleblog.blogspot.com/search/label/environment"
id="w10l" >energy and the environment (11). We blogged a good
deal about Google's href="http://googleblog.blogspot.com/search/label/googlers and culture"
id="r7nx" >people and culture, our various offices around the
world, and the pastimes and passions of Googlers (26, including 2
href="http://googleblog.blogspot.com/search/label/recipe"
id="v-ic" >recipes). We talked about

href="http://googleblog.blogspot.com/search/label/healthcare"
id="ecq0" >healthcare issues that challenge consumers (5). There
were competitions including Google Code Jam and events for
developers, educators and others (29). Through YouTube, there has
been much href="http://googleblog.blogspot.com/search/label/politics"
id="eutf" >political activity (7) in the U.S. as well as in

href="http://googleblog.blogspot.com/2007/11/australias-election-map-redrawn.html"
id="olp8" >Australia.

The posts that elicited the most reaction in terms of views and
linkbacks include:

- the much-discussed href="http://googleblog.blogspot.com/2007/11/wheres-my-gphone.html"
id="pii." >"Gphone" news
- our thinking about the upcoming href="http://googleblog.blogspot.com/2007/11/whos-going-to-win-spectrum-auction.html#links"
id="q8w:" >FCC spectrum auction
- what the href="http://googleblog.blogspot.com/2007/11/opensocial-makes-web-better.html#links"
id="tpxx" >OpenSocial APIs could mean
- how a href="http://googleblog.blogspot.com/2007/08/is-black-new-green.html#links"
id="dj35" >black screen might not save energy
- announcing the href="http://googleblog.blogspot.com/2007/12/encouraging-people-to-contribute.html"
id="m0x8" >Knol test project
- building href="http://googleblog.blogspot.com/2005/12/build-your-own-google-homepage.html"
id="c6w-" >your own Google homepage

Of course, there's more than business to write about. We
celebrated href="http://googleblog.blogspot.com/2007/02/office-of-apes.html"
id="yir4" >National Gorilla Suit Day,

href="http://googleblog.blogspot.com/2007/02/strawberries-are-red-stems-are-green.html"
id="m.xv" >deconstructed the Valentine's Day doodle, and
then href="http://googleblog.blogspot.com/2007/04/snakes-in-plain-old-office-building.html"
id="clv." >a snake went missing.

As for the Google family of blogs, there's been lots of growth
this year: 42 new ones launched, for a total to 83
active company blogs. Increasingly, Googlers want to quickly and
regularly convey product news and updates to various constituents,
and blogs are a great way to do that. Among the most popular of
this newest crop are the href="http://gmailblog.blogspot.com/" id="fn2q" >Gmail blog
(nearly 1.5 million unique visitors), the Orkut blogs (in href="http://en.blog.orkut.com/"
id="ecs7" >English - 3.5 million uniques; and href="http://blog.orkut.com/"
id="dm6w" >Portuguese - 8.8 million), and href="http://google-latlong.blogspot.com/"
id="q5yh" >Google Lat Long, with 824,000 unique visitors, which
covers everything geographical. In addition, readers can now turn
to new product blogs including those for href="http://googlefinanceblog.blogspot.com/" id="mij." >Google
Finance, href="http://googlenewsblog.blogspot.com/" id="ogeg" >Google
News, and href="http://googlemobile.blogspot.com/" id="yiu4" >Mobile.
Reflecting keen interest in activity outside the U.S., the YouTube
blog had the greatest number of comments for its

href="http://www.youtube.com/blog?entry=ktewBXNbyTw" id="ftjw" >June
post about the fact that YouTube is available in 9 more
countries, followed by the August post

href="http://www.youtube.com/blog?entry=rQpNsTzbgqM"
id="wbkt" >announcing InVideo ads.

On the ads side: there are now 6 more non-English blogs for AdSense
publishers ( href="http://adsense-fr.blogspot.com/" id="zsf6" >French, href="http://adsense-tr.blogspot.com/"
id="o_ss" >Turkish, href="http://adsense-ja.blogspot.com/" id="obdv" >Japanese, href="http://adsense-ko.blogspot.com/"
id="a8.y" >Korean, href="http://it-adsense.blogspot.com/" id="q-m0" >Italian, href="http://adsense.googlechinablog.com/"
id="s1wm" >Chinese). The AdWords team opened blogs for href="http://adwords-br.blogspot.com/"
id="bost" >Brasil and the href="http://adwords-nl.blogspot.com/" id="hjnp" >Netherlands,
Japan now has href="http://analytics-ja.blogspot.com/" id="m0ma" >its own
Analytics blog, and there are now href="http://googlewebmastercentral-de.blogspot.com/"
id="ya-8" >German and href="http://googlewebmastercentral.blogspot.com/"
id="v6nl" >Chinese versions of the popular

href="http://googlewebmastercentral.blogspot.com/"
id="xksc" >Webmaster Central. (The most popular ads-related blog
is the one for href="http://analytics.blogspot.com/" id="s-b." >Analytics, with
nearly half a million unique visitors, followed by closely href="http://adsense.blogspot.com/"
id="n7.u" >Inside AdSense and then href="http://adwords.blogspot.com/" id="nase" >Inside
AdWords.)

To keep current and share their work, developers got a raft of new
blogs, too, including those focused on APIs for href="http://apiblog.youtube.com/" id="c7oj" >YouTube, href="http://googlecheckoutapi.blogspot.com/"
id="x3qt" >Checkout, href="http://gearsblog.blogspot.com/" id="nxwq" >Gears, href="http://googlemashupeditor.blogspot.com/"
id="eo80" >Mashup, and href="http://googlegadgetsapi.blogspot.com/" id="rdpp" >Gadgets.
Needless to say, there are now also blogs for href="http://android-developers.blogspot.com/"
id="q9s:" >Android and href="http://opensocialapis.blogspot.com/"
id="bwub" >OpenSocial.

Two new country blogs, for the href="http://google-cz.blogspot.com/" id="s:og" >Czech Republic
and id="k.4." >Australia, went public, to talk about all things
Google in their regions. Yet more readers congregated around the
new href="http://googlepublicpolicy.blogspot.com/" id="kj:o" >Public
Policy and id="zawg" >Google.org blogs, as well as one dedicated to

href="http://googleonlinesecurity.blogspot.com/" id="utt." >online
security and malware.

Despite all this activity, and the fact that a growing number of
companies also host corporate blogs, the

href="http://www.socialtext.net/bizblogs/index.cgi"
id="zdsn" >Fortune 500 Business Blogging Wiki (a
collaborative project begun by Wired Magazine and SocialText)
indicates that even today, just 46 of the Fortune 500 companies
(about 9%), have active public blogs produced by company employees
that focus on the company and its products. Let's hope in 2008
that number goes up. We think such blogs can serve users,
journalists, critics, investors, and fans more effectively and
directly than more traditional approaches. Apparently, so do
41,395,926 people around the world - the number of visitors to all
of our blogs this year.

Tags: , Blog, google, Karen, Posted, teamIts, time, Wickre

Posted by Karen Wickre, Google Blog
team

Around Google we know firsthand the value that small changes,
aggregated on a large scale, can bring to people everywhere.
It's how our search
engine and >advertising system work: every click
counts. Similar thinking — local action, global impact — is what
made Cyan Ta'eed, her husband Collis Ta'eed, and Leo
Babauta create >Blog Action Day, a worldwide initiative
to get blogs posting about a common cause: the environment. As Cyan
has said of bloggers and readers around the world, "If they
all make a very small change it could be very effective, and a
small step but an important step" on the road to addressing
climate change and other environmental challenges.

In this first year, more than 10,000 bloggers are participating in
Blog Action Day around the world. We're pleased to be among
them. Fifteen
of our corporate blogs are posting today, on topics varying from
this weekend's href="http://googlejapan.blogspot.com/2007/10/blog-post_15.html"
id="yfmr" >International Clean-up Day to this year's

href="http://blog.google.org/2007/10/nobel-peace-prize-for-climate-change_15.html"
id="cw8v" >Nobel Peace Prize recipients. Other blogs covered a
href="http://sketchupdate.blogspot.com/2007/10/green-design-in-sketchup-for-blog.html"
id="y3j." >competition for the best sustainable designs using
SketchUp, href="http://www.youtube.com/blog?entry=rTY-L7_0nwM"
id="ws:t" >green programs on YouTube and the efforts of the href="http://google-latlong.blogspot.com/"
id="z6g4" >Bioneers to bring together thinkers from many
disciplines to tackle environmental issues. We also enjoy various
company-wide green initiatives, from offering employees shared

href="http://googleblog.blogspot.com/2007/06/clean-energy-update.html"
id="y3-7" >hybrid cars on-site to serving organic food to
installing href="http://www.google.com/corporate/solarpanels/home"
id="ej5a" >solar panels.

We look forward to seeing the momentum of Blog Action Day, and we
encourage you to join the many bloggers and citizens who are making
their voices heard about environmental concerns.

Update:
Check out posts on more participating Google Blogs: href="http://buzz.blogger.com/2007/10/environmental-blog-roundup.html" >
Blogger Buzz, href="http://buzz-es.blogspot.com/2007/10/un-da-una-cuestin-miles-de-voces.html" >
Blogger Buzz - ES, href="http://googlecheckout.blogspot.com/2007/10/taking-action-and-going-green.html" >
Checkout Blog, href="http://googlefinanceblog.blogspot.com/2007/10/green-with-envy.html" >
Finance Blog, href="http://googlebase-de.blogspot.com/2007/10/blog-action-day.html" >
Google Base Blog - DE, href="http://adsense.blogspot.com/2007/10/celebrating-blog-action-day-with.html" >
Inside AdSense, href="http://adwords.blogspot.com/2007/10/vegging-out-with-google-adwords.html" >
Inside AdWords, href="http://booksearch.blogspot.com/2007/10/think-globally-eat-locally.html" >
Inside Google Book Search Blog, the href="http://googleitalia.blogspot.com/2007/10/think-globally-clean-locally.html" >
Google Italy Blog and Blogs of Note - href="http://blogsofnote.blogspot.com/" >EN and href="http://blogsofnote-es.blogspot.com/" >ES.
height="1" width="1" />

Tags: , Blog, google, Karen, Posted, teamAround, Wickre

Posted by Elliot Schrage and Karen
Wickre, Global Communications & Public Affairs

Just about 3 years ago, we href="http://googleblog.blogspot.com/2004/05/is-this-thing-on.html" >
launched this blog as a fast and direct way to reach Google
users, friends and anyone else interested in our goings-on. Even
though it's a blog from Google, it's by Googlers, not from
a single executive (or founder). We've encouraged hundreds of
people to write about news and ideas from all their respective
corners of the company. A lot of the posts you read are news and
updates about products, because that's what the bulk of
Googlers work on. But with an eye towards transparency, we also
share our positions on issues — for example, our href="http://googleblog.blogspot.com/2006/01/google-in-china.html" >role
in China, our href="http://googleblog.blogspot.com/2005/10/point-of-google-print.html" >
perspective on digitizing books, our href="http://googleblog.blogspot.com/2006/03/update-lanes-gifts-v-google.html" >
comment on a lawsuit. And occasionally we're keen to share
snippets of our href="http://googleblog.blogspot.com/2007/04/snakes-in-plain-old-office-building.html" >
culture or highlight href="http://googleblog.blogspot.com/2006/11/health-care-information-matters.html" >
industry developments we find noteworthy.

Our communications team manages the blog, but consistent with our
grassroots way of doing things, it's Googlers who propose
content and write the posts (and likewise, develop new blogs). When
it comes to editing copy, we aim for a very light touch — focusing
mainly on clarity of information, not sanitizing style.

Since this blog first appeared, another 52 Google blogs have also
launched. At present, 18 of them are not in English, and we expect
that number to grow as we expand around the world. All of these
other Google blogs (the href="http://googleblog.blogspot.com" >full list is on the
righthand side of the main blog) have smaller readership because
they are more tightly focused on the details of a specific product
(like AdWords or href="http://adsense.blogspot.com/" >AdSense or they represent
Google in a country (including href="http://googlepolska.blogspot.com/" >Poland and href="http://adwords-br.blogspot.com/" >Brazil), or they speak
to a niche audience, like href="http://librariancentral.blogspot.com/" >librarians or href="http://googlewebmastercentral.blogspot.com/" >webmasters.
Typically they don't feature the same topical expanse we think
will be of interest to most Google users.

In short, we're relying as always on the power of the Internet
– in this case, the incredibly easy-to-use publishing platform
known as the blog — to help interested folks understand how we
work, and what we do. As new resources and media tools come into
being, we want to make use of those too. One of these is the href="http://youtube.com/google" >Google Channel on YouTube,
where it's a priority to post videos and presentations by
Googlers, including our executives, as quickly as we can following
public events.

Through all of these means and others — podcasting, video blogs,
forums — we plan to continue being as direct as possible with you
concerning our news and views. So thanks for reading, and stay
tuned.

Tags: , Communications, Elliot, Global, Karen, Posted, Schrage, Wickre

Posted by Karen Wickre, Google Blog
Team

In case you're thinking summer is the time to slow down,
that's not always true around here. Our CEO has been on the go
on behalf of a number of our public policy initiatives. And our
Public Policy blog has been href="http://googlepublicpolicy.blogspot.com/2007/07/eric-schmidts-summer-of-public-policy.html" >
keeping up with him. height="1" width="1" />

Tags: , Blog, case, google, Karen, Posted, TeamIn, Wickre

Posted by Karen Wickre, Google Blog
team

You may have read about Google
Desktop 3. There are some misconceptions about how it works,
particularly for enterprise users. To learn more, href="http://googleenterprise.blogspot.com/2006/02/search-across-enterprise-desktop.html" >
read this post from our friends on the Enterprise team.

Tags: , Blog, google, Karen, May, Posted, teamYou, Wickre

Posted by Karen Wickre, Google Blog
team

Vint Cerf has already written about href="http://googleblog.blogspot.com/2005/11/vint-cerf-speaks-out-on-net-neutrality.html" >
network neutrality, and he just testified on this important
subject in Washington. Here's href="http://commerce.senate.gov/hearings/testimony.cfm?id=1705&wit_id=4958" >
his statement before the U.S. Senate Committee on Commerce,
Science, and Transportation.

Updated with working link to
statement.

Tags: , Blog, Cerf, google, Karen, Posted, teamVint, Wickre

The person that publish: Google (Gu Ge) Karen Wickre of rich passenger group is translated from guest of American government gain

From cereal song body we discover, a lot of little change, gather together the friend that rises to be able to affect world each district. Our search engine and advertisement system confirmed this adequately: Click every time significant. Same, “Local action, influence whole world " this one idea guides Cyan Ta'eed, her husband Collis Ta'eed and Leo Babauta to initiateDay of rich guest actionThis one global activity. Their appeal everybody releases environmental protection on rich guest, this one we are collective the relevant content of the career. Place of Cyan of no less than says, if all rich guest users mix the whole world,the reader contributes a bit force, can produce breathtaking result, although this is the fatigue of raise one’s hand only to everybody, but to answering climate change and other environment are challenged however the sense is extraordinary.

This year is the first year when start day of rich guest action, the whole world has 10 about, user of guest of many 000 rich participated in day of rich guest action. We are honoured to be able to be become very much among them. Our company released content of 15 rich guest today, the theme is involved extensive, cover sweep day of winner to prize of peace of this year Nobel from this international on the weekend. Other rich guest goes up through using SketchUp, YouTubeGreen planAndBioneer, organized ” optimal but durative design ” contest, will come to to gather together from the idea of the people of disparate industry, will solve environmental problem. We still sponsor varied environmental protection activity inside entire company limits: From offer car of public mixture motivation for employee, to provide organic food, arrive again installation solar battery board.

We hope the consequence of day of rich guest action can go down continuously. We also hope you can join user of numerous rich guest and environmental protection people in, express oneself view in the light of environmental problem.

Tags: , Ge, google, Gu, Karen, person, publish, The