To hold lead position, google has begun to sell a sale to face the advertisement of the integrated news Feeds of network publisher.
Google is checking a kind of service stealthily, the character of tie-in in the Feeds of RSS or Atom format Google AdSense or graphical advertisement, and this week, this company plans this one test to open all network publisher.
This year the first season, google added more flexibility in its ad plan. For example, this company allows to use graphical ad on the network in the publisher recently, long-term since it insists to use literal ad only all the time; It still allows advertisement advocate choice advertisement shows it is on the website of what publisher, allow advertisement advocate have more choice freedom.
During this one measure is worth independent publisher and content conformity to show explosion to grow. Net annals is published (the new service such as Blog Publishing) and news conformity is promoted and satisfied network user to consume the news, recreation, interest that inspects the content such as dispatch with other means.
Bureau of American interactive advertisement expresses, market of latter network advertisement goes strong again, the growing extent last year is 33% , dimensions reached 9.6 billion dollar. What compete as the market is intense, google is trying to hold the lead dominant position to the competitor on new market. Include Yahoo, Kanoodle inside other manufacturer also serves in experiment RSS advertisement.
The service of AdSense For Feeds of Google can let a publisher choose to be in integrated head or indication character of content Feeds bottom or banner advertisement. The publisher must insert several in order to to display advertising program code in the webpage, when network user chooses these ad, the publisher can share the partial advertisement cost of Google collection.
Tags: , advertisement, google, joins, RSS