Google Adsense College

The person that publish: Jin of Cui of ministry of cereal song public relations

The near future, we notice media to go up, the on the network a few doubt that search objective rank about Gu Ge, the search rank of objective justice is the search that Gu Ge takes all the time basic viewpoint of value, we pay close attention to these discussion very much, but, when our anatomize after the article of media friend, we discover, because to ” of information of ” cereal song function of a few basic searches uses what do not understand and arise,this misunderstanding is. In addition, because of everybody’s care, we think here more the principle of ” objectivity ” that deepness ground introduces and reaffirms those who shake Gu Ge is not movable.

In the setting that acquiesces in ” of information of ” cereal song, gu Ge’s method is amalgamative reduplicative content, because we discover major user arrives,the page of cereal song information is to hope to be in the search result that finite home page search gets most diversity in the result, such articles of those repeatability were not used to the user, the setting with so acquiescent ” of information of ” cereal song is ” the dependency that presses content undertakes sort ” .

But, we also consider, some users will to information page need to know same a news has how many to reprint, so we installed ” technically to arrange and repeat pushbutton of indication result ” by date in top right corner of information result page, clicked all results simply to come out.

It is with ” of torch of ” Olympic Games exemple, we can see two kinds of different search kind, latter comparing is former much gave 608 results.

Additional, “” of cereal song information still has a feature is, collect ” only the result ” of less than of a month, become ” through period of time when a news old when hearing ” , “” of cereal song information collects this result no longer, but the user wants to open onlyWww.google.cn
Can search in webpage of Gu Ge ” these results are found in ” .

As a result of reason of a few technologies, regular meeting appears the circumstance that more or less the quantitative photograph that specific keyword alls alone in different search engine searchs a result differs quite, but a bit dispute often affirms, no matter objective search result is to be in the webpage is searched or any other cereal songs search a product in, it is our most important criterion. In the meantime, we can receive a lot of users have constructive feedback very much everyday, we also promote Gu Ge’s search quality in ceaseless effort, hope our effort can provide result of more more efficient, accurate search for the user.

Regard the whole world as the biggest search engine, giving an user to offer ” to search result ” objectively is the value level that the company always takes, in fact, gu Ge also thinks whole search industry should hold to this one basic ” objectivity ” to search result principle. Be in early when cereal song company appears on the market, our two author Larry and Sergey were published famous “Father gives a letter of partner “. Inside this letter, they made such commitment explicitly: “The system that cereal song user believes us can help them make important decision-making (for example medical treatment, finance affairs) . The search that we offer is to be without bias as a result, absolutely and objective, and the contest price rank that we won’t make result field with accepting any money. And the contest price rank that we won’t make result field with accepting any money..

Specific for:
1.Gu Ge cannot accept paying contest price to rank absolutely, because that meeting increases bias and misdirect, and harmed the interest of the user and the accredit to us. E.g. , if you search ” diabetic ” , natural search result and sponsor link clear, strict departure, won’t Gu Ge let your search be all sorts of PageRank because of advertisement as a result absolutely? Popularize the website of medicaments inferiorly and hold.

2.The rank of result of cereal song search is the rank algorithm that learns by the machine (Ranking Algorithm) . Is the rank algorithmic by PageRank? (website credit is spent) , the character matchs degree, the user clicks probability to wait for those who figure decathlon function to add authority to decide integratedly.

3.Besides illegal information, cogged website, we need not adjust search result artificially absolutely. No matter be the front or negative news; No matter be accurate or wrong message; No matter be reasonable opinion on public affairs or unjustifiable bias; No matter be the friend that is aimed at us, competitor, content that still is ourselves; We won’t be deleted artificially absolutely. Our reason is: We are not judges, not be an editor, we are technical companies. Since we cannot assure to be adjusted fairly artificially, we do not do any adjustment. Since we are not adjusted what side user makes negative news artificially, we must set oneself an example to others also is not an upright person to him company or employee labour is adjusted.

To Gu Ge, “Making sure objective ” is more than is a catchword, however the acceptance of the company, assure, culture and criterion.

Tags: , cereal, Cui, Jin, ministry, person, publish, The

Google (Gu Ge) Wang Jin of assistant dean of Chinese project academy

Two father of Gu Ge once had said: “The final user that is us serves, it is our first job from beginning to end. ” this go up in advertisement mechanism of Gu Ge, not exceptional also. To achieve this, gu Ge pursued crucial just sex principle, and this — the edge tool that also is success of Gu Ge business.

Principle of sex of justice of cereal song advertising

The first, natural result of Gu Ge is departed strictly with advertisement

This we had discussed below a lot of circumstances, those who need ambitious shift is, this is Gu Ge’s most important principle, also be Gu Ge live this. In the search result that the user provides in Gu Ge, can very clear see what is advertisement, the commercial news misdirect that won’t be bought absolutely.

The 2nd, the high quality that Gu Ge’s advertisement reveals asks

Will apply for to make ad of key word advertising to Gu Ge advocate a lot of, they hope the keyword of the choice also belongs to magnanimity. Nevertheless, mix when advertisement only of the keyword relevant degree achieve certain level moment, gu Ge just can reveal his come out, let an user see.

Specific for, keyword advertisement of Gu Ge — Google AdWords has a very complex calculation method — ” advertisement quality notchs (Quality Score) ” . The engineer that law of this one party is us spent what effort of a few years just does to evaluate a standard, with will measure this advertisement to have after all to the help of the user how old. “Advertisement quality notchs ” a lot of target were included in the standard, for instance ” measure to what the person enrages ” , that is to say people wants not to want to click it; For instance ” of the key word that searchs with the user match degree ” , etc. When an advertisement achieves certain quality, gu Ge just can choose to reveal it. We reveal the advertisement that come out to just application appeals to the advertising iceberg that beg today one horn. Our concept is, advertisement must is opposite final user is useful, valuable.

The 3rd, the just sex of advertisement position

Gu Ge’s advertisement counts circumstance transfer to a lower level to be in those who search result page greatly absolutely on the right side of, only very small one part can be put in Zun Shangduan. Even if is such, also be to have strict quantitative restriction, won’t exceed 3 links, and use shadow mark outpour entirely come, add ” the sponsor is linked ” mark.

The most crucial is, advertisement is put in left on end or on the right side of not be by advertisement advocate of the decision, however by this advertising ” quality notchs ” will decide. Be in the United States and Europe, we see such case, some users, a of online inquiry main goal wants to see ad namely. These advertisement gave an user to provide additional information actually, for example: Some people should want to search information of a few discounts, another people should understand at present the product on the market supplies a case. Be based on such actual demand, maintain some advertisement when machine algorithm of Gu Ge not only useful to the user, and quality is best, on the right side of excel of the result multiple when, just can choose its park is left on upright, and the sign with clear attach. If do not satisfy this requirement, advertisement advocate pay again much fee, gu Ge also won’t place this ad left on upright.

Finally, of advertisement position also be the price decision that throws by ad business not just early or late, advertisement quality still is producing main effect. Change character, a quality notchs inferior advertisement, even if is willing to pay higher price, also can not buy higher position certainly.

The 4th, the fair sex of contest price

On contest price rank, what Gu Ge chooses is ” standard of Holand contest value ” , nature of law of this one party is not Gu Ge’s initiate, dan Gu song transplanted method of price of this one contest successfully on Internet advertisement, push him to perfect condition. Specific for, gu Ge won’t the advertisement with top offer a price, press its bade work off, is to compare the 2nd to increase one cent fund only, was in by the platoon on the first place, although advertisement advocate the bid that drops at the outset is gotten higher than what he pays actually now much.

In above in all principles, gu Ge is complete according to objective standard, machine sort, assess which advertising quality highest, the be fond of of any individuals and relation won’t be considered algorithmicly inside by cereal song machine absolutely.

The innovation story of Google AdSense

Google AdSense is cereal song advertising another main product, the 5 that is headquarters a project that the engineer completes in time of a few months, their originality product received Gu Ge’s commendation finally, obtained 1000 of 10 thousand U.S. dollors end of the year award. Letting us bring those who feel proud is, this still has a Chinese engineer that calls Cui Ying alone among them. She leads the group of a technology of Shanghai at present, aid force to promote in Chinese quality at Google AdSense.

With Google AdWords, google AdSense pays attention to advertisement and content match rate, not be advertisement advocate be willing to send, or website stationmaster is willing to put, gu Ge is met on the platform that releases its advertisement to the partner. Gu Ge’s machine is algorithmic, what can go understanding a website is characteristic, release corresponding advertisement then.

Last year the end of the year, gu Ge rolled out to call NCB (Non Clickable Background) characteristic, it is in a word ” the setting that cannot click ” . Click advertisement of Gu Ge AdSense when the user when two blank between are in, he (she) won’t be taken on this advertising webpage. Because such clicking,be the behind schedule of the user likely, and cannot give advertisement advocate bring true client.

Of NCB project come on stage to meet those who bring about cereal song battalion to close to decrease undoubtedly, but the behind schedule that we are willing to pay big cost to reduce an user is attacked, increase their network experience.

The social benefit of system of cereal song advertisement

Regard Gu Ge’s innovation as the product, google AdSense lets the China of tens of thousands of release trade people can spend more time to make content, is not to kiss force to extend a product to go in person. The content of website of this pair of China went to positive effect since construction. Current, google AdSense is China’s largest network alliance. If do not have Google AdSense, imagine many content website can perserve the ground provides free content very hard. And for the many to those China medium and small businesses at long end, the Google AdWords advertisement that managing, effective, target makes clear use cost, it is to be benefited more fine is much.

Anyhow, advertisement innovation accomplished Gu Ge’s commerce to succeed, also facilitated to form good ecosystem, brought good social benefit to China then. We are certain, if even if of a company abandons a few short-term profit also wanting to be this world to do some of good work, so it can give finally - no matter serve as partner,still be other each - bring bigger increase. This is the important facet of our company culture, and got the self-identity of whole company. (be over)

Tags: , Assistant, dean, Ge, google, Gu, Jin, Wang

The person that publish: Google (Gu Ge) Jin of Cui of public relations ministry

Dining room of dormitory, student, self-study room; Mass organizations, charge, family education practice. Is your undergraduate former alive latter still? The segment of how many does your undergraduate have in work?

Skyline comesOfferred in ” my campus life shadow is exhibited ” a such platform, now, the classmates of Xi’an can upload a photograph, the unforgettable instant in sharing your undergraduate to live together with countrywide friends.

It is a few classmates had referred the work that come up below, share with everybody: )

On March 13, 14 days we will come to ancient capital Xi’an, make an appointment with the undergraduate of Xi’an university of Xi’an electron science and technology, undertake with undergraduates face-to-face, close quarters ground communicates, and the spot is issued ” my campus life shadow is exhibited ” victorious work. We hope to carry such activity, can bring storm of a brains to undergraduates, the Internet product of will foremost edge is blended in in using the study at everybody and life.

Is the undergraduate that thought unlock answer vivid?

Want to know answer type with the classmate of the spot the result of the match?

Want to know what kind of opinion Googler offerred to undergraduates?

Expect please: )

Tags: , Ge, google, Gu, Jin, person, publish, The

The person that publish: Google (Gu Ge) Jin of Cui of public relations ministry

We conducted the activity that my campus life Xi’an stands in university of Xi’an electron science and technology, we experienced the scene the enthusiasm of classmates and the attention to cereal song company.

It is Dennis at ordinary times in special red-letter day when show beautiful Doodle for us, we and everybody share the doodle work that the undergraduates that come from Xi’an create together.

Tags: , Ge, google, Gu, Jin, person, publish, The

DavidYin once had introduced through reading advertisement and the advertisement platform that reveal Banner to make money,
AdsOnTime, the information released on the website now:

! ! ! AdsOntime Is FOR SALE! ! ! We Have Decided To Sale AdsOnTime With All Of Its Havings(hosting, domain, script, DB etc. . ) As We Have To Concentrate On Another Project From Now On. Please Contact Us If You Want Be The Owner Of This site.

Without giving thought to what reason, this website cap-a-pie, a put on sale, if be opposite,this website and its service have fun at with all data, canContact them. At present this website still has fare of a lot of ad to do not have settle, if buy, should be to include debt, with what handle money. does the network make money to enter a cold winter again?

Tags: , AdsOnTime, entered, Jin, market, trade, Yi