Search casing is in Japan as advertisement element popular

Andreas just discovers, is search casing in Japan as advertisement element popular (is may other place also? ) , appear in TV or in train advertisement, the clue often is: ” a simulative searchs casing, with the keyword, arrive at the website of seller, the abecedarian that does not need to remember be being written down hard network address ” .
These companies should buy AdWords only, they can appear in the result. Have a bit risk, the competitor can give higher price to buy search result ad, do TV so or train advertising person, often attract customer possibly there the competitor.
Tags: , advertisement, casing, element, Japan, popular, search