The peak of tide the noble with the 8th downfallen chapter, Motolora (6)

Filed under: Google Blackboard — Wrote by Lees on Thursday, May 15th, 2008 @ 10:13 pm

The person that publish: Google (Gu Ge) researcher Wu Jun

1.The brand of World War II

2.Golden age

3.Gene decides theorem

4.Iridium star plans

5.All fronts be defeated

6.Unable to save a deperate situation

2001 burst of American network bubble, science and technology Nasdaq dies dish, this pair has begun originally downhill Motolora is one disaster after another more, its stock is not worth 8 dollars from what the 50 much dollars 2000 fall to 2003. (annotate: 2000 Motolora once 1: The cent of 2, divide a share price before to exceed 100 dollar. ) 2003 9 month, the grandchildren of Calvin of · of Motolora author Paul overcomes Lisituofu Calvin to must leave the post of Motolora president, motolora ended household company from now on the history.

Change a CEO to be able to break up in that way like HP dish the job always can not produce. The succession of Calvin person the skill that Zander can do not have He De of HP new CEO and luck, although he assumes office when put forward to recapture a mobile phone to have the catchword of rate. Recieve orders with transnational corporation great majority the succession of jeopardy person same, the company made recombine after Zander appears on the stage, large-scale cut down the member of persons employed, the profit of the company is protected, share price also came up. In the meantime, he goes out semiconductor branch cent to appear on the market, business of mobile phone of prep bent on. But, running company side, he did not show outstanding ability. Handle affairs efficiency still not tall, inside bottle apparent, the product develops the SamSung company that the latercomers surpass the formers cannot catch unexpectedly on speed. Every a few months can roll out SamSung a mobile phone, and it is clear that Motolora half an year cannot be defined a new mobile telephone. Not only such, motolora every success appears on the market a mobile phone, the mobile phone that has more money quits. Accordingly, the design cost of Motolora mobile phone is extremely high.

Motolora looks down on SamSung and Nuojiya up to now the ignored core technology, way that does beautiful frame work on exterior and function only. Motolora thinks technology and quality are the key of the product all the time, accordingly I say it is a noble of IT course of study. This does not have a fault of course, but far insufficient. Today, be in at least mobile phone industry, which are each company products less than in the difference on hardware technology, the hardware that designs a mobile phone and be in ZhongGuanCun in those days assemble a PC is euqally easy. There are a few chips inside present mobile phone, and of core have only, it is OK to go should be being bought only to TI. (this also is why the reason that China has brand of countless mobile phones. ) the element that because the quality of this mobile phone is not exclusive,decides the market. On the other hand, the quality of all today mobile phone is very greater than having 20 years ago rise, the mobile phone quality with the good quality before poor mobile phone also compares quality 20 years today is better, that is to say the mobile phone with poor quality is patchy also can use. Want to be on today’s mobile phone market (be in especially Asia) stand firm foot, the design of function, exterior and quality and technical content are likewise serious, the development of commerce and market is more cannot do one thing and neglect another, in these respects, the company of Motolora and market of machine of junior proceed with lies almost same on the scratch line.

Motolora is in early 7, the value that platform of operating system of unified mobile phone sees 8 years ago. 10 years ago, motolora and each mobile phone of all mobile phone manufacturer have his distinctive hardware and software, development work repeatability is very tall, between process of mobile phone application also each other is incompatible. Motolora tries to make a current operating system regard it as the unified platform that the mobile phone will develop henceforth. This idea is original and good, but Motolora chooses a fault platform, pitch on Java. The vice-president director mobile telephone that it brought Java of a director to develop from sun company is general the development of the operating system, at the same time engineer of a lot of Java comes to Motolora company service develop this platform. But, java has a congenital inadequacy that cannot overcome, it is speed too slow. 2004 year, when this platform prototype is developed, the company discovers its speed has a few of real time speed only, although hardware speed according to rub the rate that Er theorem calculates rises, this operating system also cannot realize real time inside a few years. Because this Motolora must abandon this platform. After this, motolora tries to develop the general platform that is based on Linux again, but as a result of inside bad news, progress is not great also. And right now, the small group of Andy Robin had obtained tremendous breakthrough on platform of Linux mobile phone, this group is bought by Google before long, become the prototype of the Android of mobile phone platform that the whole world opens a source today. Because Motolora carries out force inadequacy, lost the optimal chance of platform of operating system of unified mobile phone eventually.

Motolora makes a mobile telephone 20 years, say to go up without function of a hand up to now ” Cool ” - of cruel. Zander also does not have the endowment of malic company Qiao Busi in this respect. Although malic company enters mobile phone market the latest, made best today mobile telephone however. Developing market field, zander can think up raising the market to have the medium with exclusive and effective rate is dozen of price war. For a short while, the market that the method of this drink poison to quench thirst-seek temporary relief regardless of the consequences improved Motolora really is had rate. But, the profit itself as a result of Motolora mobile phone is thinner than Nuojiya, depreciate the space is limited, after two years, when can falling without profit again when Motolora, the in-house inefficient, problem that manages a disorder still does not have there’s still time to solve, the market of Motolora is had rate had begun to glide slowly. Became 4 years the Zander of CEO must leave his post.

Motolora does not have the luck of HP, it has not found a right leader up to now. New CEO did not find the miraculous cure that saves Motolora up to now. According to report of wall street daily, motolora thinks up the lousy idea that sells the mainest mobile phone branch unexpectedly. But, be willing to take over without the company unexpectedly, those who see problem of interior of branch of Motolora mobile phone is serious.

The emancipator of Motolora perhaps is in China. The investment that Motolora is in China 20 years ago is very successful, its China company is Motolora abroad the branch with the biggest, highest turnover, and it is the bridge that facilitating Motolora and Chinese government and industrial group cooperate in the round. According to report of wall street daily, try to offer a mobile telephone in Motolora when the branch is the hardest, motolora and lot of company of a few China fell to enlarge cooperative agreement, this can have a favourable turn probably in production and market. But, these collaboration are far water only, is not knowable still.

Last word

Motolora serves as the world wireless (mobile) the pioneer of communication and leader, can say to start whole industry. Regretful is, it led the first tide of mobile only, be caught up with by adversary and exceed. After this, because technical course is wrong, executive power is insufficient, lost the possibility that uses technical advantage to recapture the market. Motolora once crossed communication and computer between two big fields, have the possibility that becomes the computer and overlord of communication course of study at the same time very much even. Retreat one pace to tell, want it to be in the center of the computer only processor CPU, the digital processor DSP of communication or foot of stand firm of domain of mobile phone any, perhaps can correspond down computer revolution revolutionary spring tide is ongoing, remain invincible. But, its leader heads a such giant firms feebly, make the company does not have specialism direction instead, suffer a defeat at the same time on each battlefront.

The matter just right of Motolora and AT&T be on the wane is contrary. AT&T can accuse as a result of neither one partner, feel without the person the company is him, it is its long-term interests consideration, then the nearsightedness of the board of directors is mixed greedy forfeited it. And Motolora is contrary, all the time by Kaerwen familial control, sansei of article blocking Er wants to do hundred years old shop it very much, won’t appear of course AT&T tore open the black sheep behavior that sell, but he is unable to do what one wants very much to do, incapable the challenge that meets information revolution. Accordingly, motolora the company inevitable land of this lordliness is downfallen. If at the outset the cacique of Motolora is Gates’ general perhaps and electric Welch, it perhaps won’t be today this ending. I emphasize the importance that company leader develops to the company for many times in front, of Motolora promote declining is a very good example.

Of gentleman lustre, 5 worlds and behead, the company of familial to a noble type also is such. Although Motolora be on the wane, but it comes a few years benefit at us this world. Without it, we perhaps should use a few years of mobile phones late, without the competition of it and Intel, our computer perhaps is done not have so fast today.

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On June 12, google (Gu Ge) the grand meeting of developer

Filed under: Google Blackboard — Wrote by Lees on Tuesday, May 13th, 2008 @ 8:46 am

The person that publish: Google (Gu Ge) group of Chinese developer day

Gu Ge the 2nd developer day is about to begin! The by a definite date that holds this year the grand meeting of developer of a day will expand to the whole world 13 ground are nodded. Inside Chinese limits, cereal song developer day will part in June 12 days, will be in Beijing, Taipei on June 14 two land are free to developer people open.

“Cereal song developer day ” it is annual provide the party that the opportunity communicates deep between developer, aim to share about the development related Gu Ge the tool is mixed at present the commonly used application development knowledge on the network. On the activity of developer day of cereal song China, developer people can understand increasing function powerful API, open a source to release platform and the experience is free, the development tool that uses easily. The developer that attends an activity people can communicate a technology adequately with cereal song engineer not only, still can enter lab activity, kiss the experience of network application development with firsthand experience, all sorts of application technologies that experience Gu Ge’s partner to use Gu Ge to develop platform and tool research and development, the process designing that knows change with each passing day and application develop a tendency. The theme of this conference will around ” the cloud is calculated ” , the 4 implementation platform from mobile, geographical, community and website begins to do development to discuss. Cloud computation is a kind of burgeoning method that shares fundamental framework, it is a kind of brand-new trade pattern, also be industry newest one of the most popular topics.

We expect your presence, more about developer of area of cereal song big China of day activity sign up register with etc pertinent information, visit please ” Google (Gu Ge) developer day ” website

Chinese mainland:
Http://code.google.com/intl/zh-CN/events/developerday/home.html


Taiwan:
Http://code.google.com/intl/zh-TW/events/developerday/home.html

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Inquire the good helper of information of finance and economics

Filed under: Google Blackboard — Wrote by Lees on Tuesday, May 13th, 2008 @ 8:46 am

The person that publish: Google (Gu Ge) product manager Hong Feng

Today, Cereal song finance and economicsMet with everybody, each shareholder and base civilian the information of the stock that can inquire through cereal song finance and economics oneself pay close attention to conveniently and fund. This product is the engineers that come from new York and Shanghai the achievement of coact, focussed a lot of welcome character in the other version that Google Finance already released.

Unlike have the platform of finance and economics that gives priority to with news and comment, cereal song finance and economics is a powerful data conformity tool, the integrated sex of information of data of side overweight finance and economics. No matter be 5 years, historical data of 10 years or the real time data that have now, no matter be the parallel form of the complete data curve of a stock or many stock, can show great master. Hope this product can raise interest for everybody sincerely.

Below, let me list the function of a few special cruel, be shared together with everybody!

Search clew
Clew function is one of functions that everybody likes very much all the time, cereal song finance and economics won’t be missed of course. When in searching casing when you, undertaking information is searched, what input no matter is share number or the share tag that appear with Chinese or phoneticize, cereal song finance and economics can give out relevant information. You can browse a result not only with arrowhead key, still can pursue medium in stock price at the same time examine the information of finance and economics that comes from domestic source.


Information of stock of scan whole world
In cereal song finance and economics, everybody can inquire the company stock price of Shanghai stock exchange and Shenzhen stock exchange not only, the information that still can get stock exchange of London of stock exchange of American accept Si Dake, London, Amsterdam to wait for 17 bourse or index, let you never leave home to have a whole, comprehensive knowledge to world economy!


Cereal song information reachs the conformity of calendar
Domestic trade news showed in the home page of cereal song finance and economics, it brought the newest information that introduces Chinese market. All news undertook according to special subject in group, is not to press issue date to undertake permutation. Such, need not read the many news event that has same title again. In addition, everybody still can add his share in cereal song calendar to undertake administrative. Finally, of calendar of song of cereal of have the aid of remind a function, the stock that you will not miss your place to care and a few otherer incident of relevant finance and economics, need not again to miss good opportunity in deep sorrow.


The chart of seesaw pattern is designed
The form that we express market data to in an attempt to is shown in the home page in cereal song finance and economics come, at the same time news places his related union in an onefold interactive chart. Till the stock is behaved,such users can track news, also can be clicked and procrastinate use chart, inquire the data with the information of different period of time or more detailed other.

Close small design
Here has a small design to perhaps only careful user just can discover: No matter you lie in cereal song finance and economics interface of which one class, should undertake preferential search shows the information of domestic company and fund searching Shi Guge to be met. This small detail design is mixed to broad China shareholder base civilian for, be very close?

Above is the one fraction of the powerful function that finance and economics of this cereal song has only. Want not to want to seek more and practical little use? That arrives rapidlyCereal song finance and economicsExperience in!

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The peak of tide the noble with the 8th downfallen chapter, Motolora (2)

Filed under: Google Blackboard — Wrote by Lees on Thursday, April 24th, 2008 @ 12:59 am

The person that publish: Google (Gu Ge) researcher Wu Jun

1.The brand of World War II

2.Golden age

Arrive from hind of World War II at the beginning of 90 time, can say the time that is Motolora flourishing. Motolora the technical advantage that in imitate wireless communication respect has any companies to cannot be likened to, and innovation gives multinomial world the first. American communication bound has a kind of current classification method to communication, divide namely for: Wired and one-way (be like closed-circuit television) , wired and two-way (like the phone) , wireless and one-way (like the radio) and wireless and two-way (like the mobile phone the phone is mixed WIFI) 4 kinds. Long-term since, till ten years before, AT&T is the king of finite communication all the time, RCA is the old of infinite and one-way communication, and the overlord of the wireless and two-way communication that Motolora is one hundred percent. We can see once upon a time, the core business of Motolora is concerned with two-way wireless communication.

1946, motolora invented car phone. Had seen Bao Jia and conspicuous act originally ” Sabrina (Long Feng matchs) ” the reader may be right this kind of product has impression, big company president regards as Linus in film grow an island from new York set out in the home, go up the instruction of company staff make known to lower levels that the car carries car phone to with a ha pause to Yuan Zaiman. Very regretful is, car phone is the luxury of wealthy person all the time, it has not gotten popular, was replaced by mobile phone phone. After 12 years, motolora invented the interphone that is based on a car, it is in the United States to be used extensively with all sorts of transport companies by company of police, taxi, be replaced by mobile phone phone till 90 time end (gave a police still using) . Be in 2000 previously of each country alarm bandit piece in, we often see this product.

Was told 1963 to Motolora is a memorable time. This year, motolora invented the color television picture tube of the first rectangle, and it made occupation standard quickly. (before this, the color television screen that RCA produces is a circle. See this picture please)


1967 year, motolora production gives chance of colour television of the first complete transistor of American, the color television previously returns some valve more or less. This issue is very large to Motolora influence, previously although Motolora is banner on the technology at the world, but product besides the radio in the car not be civil. The invention of chromatic picture tube, indicating Motolora is capable to entered civil market and turn to the key of business civil. But regretful is, the Motolora attempt in initial stage of home appliance market is very not successful, to 1974, it must sell Japanese pine next companies. Today, very few somebody knows Motolora is right the contribution of color television industry.

In 669 time, the has go up in color television failure that Motolora can experience completely, because it is banner the technology at the world is too much. To 80 time, motolora enters 10 years when develop flourishingly, its business also is expanded by wireless communication the semiconductor chip of the computer. 1979, motolora rolls out 68000 general microprocessor successfully, because it is designed compositive degree get a name for 68000 transistor (although actual and compositive degree for 70000) . Its address bus line (Address Bus) width is 24 peculiar, can manage the memory of 16 MB, accordingly it makes the first selection chip of all and small-sized machine and workstation. And the half generation after the processor of Intel of the corresponding period compares it to fall actually, 16 address width can manage latter only the memory of 64 K.

80 time, as the development that digital signal handles, appeared to handle chip to appropriative number signal (DSP) demand, this product also is born because of carry. Heart state apparatus (TI) , AT&T and Motolora are at the beginning of 80 time rolled out TSM early or late, DSP and M56K product of 3 old series, this market grows such fast, brought a new golden ore deposit to Motolora. Today, the chip of mobile phone core that adds periphery communication for core with DSP remains whole world sales volume the biggest, most profitable semiconductor chip (because every mobile phone is medium,must have a such core) .

Of course, the contribution with the largest to the world Motolora is its civil beehive type in the invention at the beginning of 80 time mobile telephone, namely inchoate saying hand-hold portable telephone, the mobile phone that says now. Everybody is accepted the invention company that Motolora is communication of current mobile phone, the mobile phone that although AT&T claims,its cordless telephone compares Motolora is early, but everybody knows cordless telephone and mobile phone phone is two different matters. As a result of AT&T take root at wired communication, not self-conscious can inimical wireless communication. When the mobile telephone just started, AT&T predicts to 2000 the whole world does not exceed million user, this estimation is compared the actual amount when 2000 is 100 times smaller later. So, AT&T nature won’t put the emphasis on mobile. And Motolora is antipodal, it has impossibly on wired communication as, go up in mobile from however stake, lead and drove the tide of mobile.

Arrive at the beginning of 90 time, motolora is handled in signal of mobile, number and computer processor 3 domains are the Player with the most powerful technology on the world. More commendable is, its product fame is wonderful. The product that I contact Motolora the earliest is in 80 time end, the friend of a few custom introduces their Motolora interphone to me. The colleague that goes up with the bank in the big steamer hold that those interphone can surround in iron and steel communicates, this is impracticable of any other and congener product. 1990 year, the turnover of Motolora exceeds one billion four hundred and ten million and sixty-five thousand four hundred and eight dollars, IBM and AT&T are next to in IT company. If Motolora can sweep the deck 3 big markets, it will be today undoubtedly the biggest IT company on the world. Although it can forestall among them, also be gigantic without bully company. Very regretful, it also was not done good, the technical tide that the leader of this communication revolution is lifted by oneself fell into disuse. Does the reason where?

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The history of cereal song homepage (one) — the preexistence this life of Gu Ge homepage

Filed under: Google Blackboard — Wrote by Lees on Monday, April 21st, 2008 @ 11:58 pm

The person that publish: Google (Gu Ge) the user experiences a Wu Zhuohao

Speak of Gu Ge’s homepage, the bedding face on the search casing that leaves user impression the deepest Logo that may be color, brachylogy and page accumulates stay white. About Gu Ge this stays to still have an interesting story in vain. That paragraph of time that cereal song home page just is come out by the design, our user researcher often is bringing computer and pizza (give the user that does a test) go doing user test to Stanford university. Once an user opened Gu Ge’s home page, sit over next what thing also is not done. Passed a few minutes, our user researcher couldn’t help really, ask, you why what is also done? That user says, I am waiting for a page to download! See there is logo of simple a Gu Ge and search casing, search only on the page when him so when pushbutton, think to there still are a lot of contents to did not download on this page!

In fact, gu Ge’s homepage is not always is such, she also is one pace, accompanying line of the products of the development that we understand to the user, company extend, of user demand upgrade, of network whole state change and gradually of gradual progress. For instance net fast change is an example to the influence of the homepage. Past network rate is slow, we always are wanting how to let a page one small again small, such download can a few faster. The worry of this respect is a lot of less today, in fast go up with the balance of the use efficiency of the page, how do we also achieve good balance in the consideration. Today, broadband net has gained ground, we special still care about a homepage to be able to appear quickly as far as possible before the user, but at the same time also more experiences that consider how to abound an user to go up in home page.

In this one in, I think the introduction gives everybody the cereal song home page on the history
What appearance is the homepage that you know Gu Ge is original?
The homepage that you know Gu Ge once by ” black ” ?
Do you know the cereal song homepage of which country is the most peculiar?

If use Gu Ge’s homepage is true still 1997 in light of today’s eye it is to have a place ” ugly ” . At this moment Gu Ge has not walked out of Stanford

1997-1998, appeared today the rudiment of 4 kinds of Gu Ge, there is a ” at the back of “Google” in those days nevertheless! “At that time, gu Ge has not had today’s domain name, use Google.stanford.edu however

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1998, on the concept of Still In Beta home page

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This lets a Tshirt that I remembered Gu Ge is very interesting design

1999 year, so big today left white home page to appear, turn over the various website with Internet rich at that time content, such design makes an user special understand Gu Ge explicitly is to want dedicated at the search.

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Formal 2000 edition is released, had today’s new Logo, take out sigh date

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2002, as the addition of the product, gu Ge is searching the key-press that different product added on casing for the first time.

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2004, gu Ge increases more key-press to make the user can use more products

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2007, cereal song whole world is rolled out ” integrated search (Universal Search) ” . Universal Search lets ” the search result of a variety of casing of a search, types ” become a possibility, need an user to decide to search a type first before the search no longer, the product switch link that searchs casing to go up thereby must be contacted together cheek by jowl with search casing no longer, had OneGoogle then. The advantage of OneGoogle is, the means that can link other product in different Gu Ge product is unified rise, it is for instance in cereal song home page and Gmail, other product link can be put in page top left corner.

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The most peculiar homepage: We are in the homepage it may be said of Israel is the most peculiar cereal song homepage. Feel which are not quite right? Right, this homepage is or so reverse.

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Such seeing still is not so apparent, make I am searched to you good.

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In fact, gu Ge’s homepage is according to the whole world different country is mixed the different habit of the user of the area and demand are custom-built.

Most ” black ” homepage: Gu Ge by black? Do not have of course, regard environmental protection as activist, we to answer ” Lights Out San Francisco ” (time of san Francisco light-off) energy-saving activity, turn home page into black to represent light-off.

Today, the homepage of cereal song China also changes new clothes, we are falling one paragraphic the new home page of other country of China of li of detailed introduction Gu Ge and Asia.

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The history of cereal song homepage (2) — this age this life of Gu Ge homepage

Filed under: Google Blackboard — Wrote by Lees on Monday, April 21st, 2008 @ 11:58 pm

The person that publish: Google (Gu Ge) the user experiences a Wu Zhuohao

The 2006 of result of idea predestined relationship of Asian area new home page year, we made many user survey at that time, a few problems that encounter when use Gu Ge in the light of Chinese user for instance to them, should find bury greatly in more >> " or " Gu Ge lab " the numerous product in is special difficulty, then we ” make bold Bao Tian ” wanting to want to change classical Gu Ge home page, 2006 year at that time the product of year of manager of cereal song product of Palo Alto will look into the conference to go up in August, I made the presentation of the tentative idea of new homepage of song of a cereal boldly. Think today, feel Crazy having a place, special at that time Cang Cu, demonstrate to also comparative pallet, basically want to expound personalized home page and the idea that taste shown home page prolifically, did not think of to get the positive response of Kihyun Jung of Korea product manager unexpectedly, later, the user that discovers Sino-South Korean two countries is having existence to wear similar difficult problem. Then we were done with respect to new homepage of cereal song Asia together discuss further. Whether do we want to you can put more product links to home page? Such doing whether can you make sure home page still loads rapid? We hope can of the use efficiency of user of give attention to two or morethings and home page be record in speed. Be in next in a few months, we and the group of medium, day, Han, United States together, made the attempt of sundry new homepage.

In June 2007 12 day, korea edition home page was released, the network condition of Korea is first-rate, the icon of the nifty animation that uses so, rolled out new page very quickly, look today the result is very right.

On March 21, 2008, it is before a week, japan also rolled out new home page. The Google Fans of a lot of China accepts this Japanese home page hard certainly, but this is the choice that gets used to demand of Japanese market user really.


Today, our China home page also changes new clothes

Actually, a lot of friends had discovered we checked this new homepage quite long, on one hand we are thinking, chinese network environment is opposite diversification, district difference is bigger, we how can the compression of a Byte assures a Byte user can faster download page; On the other hand, the more below the case that wanting how to can affecting an user to experience is more convenient the product that lets an user find his to want, we hope to be able to accomplish the give attention to two or morethings of efficiency and speed truly. Even if this today’s appearance also experienced change a few times!

In addition, a lot of friends are very curious in checking a process, why of the product of top left corner and lower part have repeat? I think, is the imaginary space of such everybody bigger? Everybody is guessed, what product can the next of cereal song China bring to you? In addition, still having a reason is, the OneGoogle of top left corner and below new product key-press, besides increasing the use that the product shows, they or bear are worn of different mission, although do not choose other product in what also can go to the lavatory when Google home page,OneGoogle can allow an user. And new addition product key-press can be in home page ability sees only. So we are met an user most often cut changed product each other as far as possible put on OneGoogle.

This the home page change of Asian area is in whole Gu Ge also is an important matter, marissa of Palladium of cereal song home page offerred us the greatest help, her individual also is this ” transhipment of through cargo moves ” the biggest proponent: “You Can Change As Much As possible ” of this word encourage let us to cereal song the moving with this too classical bold home page had an operation. Cereal song home page is not invariable, but, no less than her holding to is for the interest of the user, her change also is change because of you.

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The history of cereal song homepage (2) — this age this life of Gu Ge homepage

Filed under: Google Blackboard — Wrote by Lees on Monday, April 21st, 2008 @ 3:14 am

The person that publish: Google (Gu Ge) the user experiences a Wu Zhuohao

The 2006 of result of idea predestined relationship of Asian area new home page year, we made many user survey at that time, a few problems that encounter when use Gu Ge in the light of Chinese user for instance to them, should find bury greatly in more >> " or " Gu Ge lab " the numerous product in is special difficulty, then we ” make bold Bao Tian ” wanting to want to change classical Gu Ge home page, 2006 year at that time the product of year of manager of cereal song product of Palo Alto will look into the conference to go up in August, I made the presentation of the tentative idea of new homepage of song of a cereal boldly. Think today, feel Crazy having a place, special at that time Cang Cu, demonstrate to also comparative pallet, basically want to expound personalized home page and the idea that taste shown home page prolifically, did not think of to get the positive response of Kihyun Jung of Korea product manager unexpectedly, later, the user that discovers Sino-South Korean two countries is having existence to wear similar difficult problem. Then we were done with respect to new homepage of cereal song Asia together discuss further. Whether do we want to you can put more product links to home page? Such doing whether can you make sure home page still loads rapid? We hope can of the use efficiency of user of give attention to two or morethings and home page be record in speed. Be in next in a few months, we and the group of medium, day, Han, United States together, made the attempt of sundry new homepage.

In June 2007 12 day, korea edition home page was released, the network condition of Korea is first-rate, the icon of the nifty animation that uses so, rolled out new page very quickly, look today the result is very right.

On March 21, 2008, it is before a week, japan also rolled out new home page. The Google Fans of a lot of China accepts this Japanese home page hard certainly, but this is the choice that gets used to demand of Japanese market user really.


Today, our China home page also changes new clothes

Actually, a lot of friends had discovered we checked this new homepage quite long, on one hand we are thinking, chinese network environment is opposite diversification, district difference is bigger, we how can the compression of a Byte assures a Byte user can faster download page; On the other hand, the more below the case that wanting how to can affecting an user to experience is more convenient the product that lets an user find his to want, we hope to be able to accomplish the give attention to two or morethings of efficiency and speed truly. Even if this today’s appearance also experienced change a few times!

In addition, a lot of friends are very curious in checking a process, why of the product of top left corner and lower part have repeat? I think, is the imaginary space of such everybody bigger? Everybody is guessed, what product can the next of cereal song China bring to you? In addition, still having a reason is, the OneGoogle of top left corner and below new product key-press, besides increasing the use that the product shows, they or bear are worn of different mission, although do not choose other product in what also can go to the lavatory when Google home page,OneGoogle can allow an user. And new addition product key-press can be in home page ability sees only. So we are met an user most often cut changed product each other as far as possible put on OneGoogle.

This the home page change of Asian area is in whole Gu Ge also is an important matter, marissa of Palladium of cereal song home page offerred us the greatest help, her individual also is this ” transhipment of through cargo moves ” the biggest proponent: “You Can Change As Much As possible ” of this word encourage let us to cereal song the moving with this too classical bold home page had an operation. Cereal song home page is not invariable, but, no less than her holding to is for the interest of the user, her change also is change because of you.

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A tiger, n Wu Song

Filed under: Google Blackboard — Wrote by Lees on Monday, April 21st, 2008 @ 3:14 am

The person that publish: Google (Gu Ge) fleshy search group

The method that flesh of choose and employ persons searchs explains person pork is searched
“A tiger, n Wu Song ” , this is skyline interlocution on about ” person pork is searched ” one of explanations. When turning round to consider this project today, the most interesting is different ” type of work ” Googler people in referring their eye enthusiasticly ” person pork is searched ” , the UI stylist with the engineer of fit together perfectly, perfect pursuit and the Googler that love to write a poem…


The version of skyline interlocution

… person pork is searched even if gather together the netizen’s force will find the search way that knows the answer. …

Actually, the version on the skyline interlocution that I like most is ” person pork search is a tiger, n Wu Song. ” I feel this special accord with today the festive atmosphere of all fools’ day. So, specially carried it to make the headline of rich guest.

The poetic Googler version of boundless:
Nobody does not have fun, somebody has true meaning

Organize and lead what be core with the volunteer to exceed large-scale person pork to search a group, conformity comes from several ten million to search the volunteer’s hearsay, disentomb from inside boundless and indistinct sea of faces the mystery of information backside. Manage strictly, check person pork searchs what the likelihood in the process appears to dispute over trifles, go to false, bruit, jeer, study the uncivilized behaviour such as expose one’s past misdeeds, fling abuses, the person pork that creates reasonable, orderly, innovation, deal with concrete matters relating to work searchs new order.

Pursue beautiful UI stylist version:
Search of pork of cereal song person is last a period of time of engineer of cereal song China 3 years the new generation network that development rolls out searchs a service. It uses Gu Ge advanced technique, the humanness of process of search of mechanization network news that becomes traditional looks for person, person to ask person, person touchs person, person to squeeze person, person to endure activity of community of the person’s relation network, bring brand-new human nature to turn search experience to you.

Our search result sort is pure decide by person pork, do not have a machine to intervene absolutely. Want you to input the issue that you consider to understand in search of pork of cereal song person only, the volunteer meets the Googol name that we spread all over global each district wage a people battle that searchs information for you, the sort that uses method of calculative of collateral person pork to decide to search a result.

No matter be the backside fact that you consider to understand such-and-such door, still want to know… , be the be lost in wanting to find your home even is small strong — search of pork of Gu Ge’s person can assure to let you get the result inside the shortest time.

The engineer version of fit together perfectly
Of Gu Ge ” person pork is searched ” not impure have seek novelty, drain or the composition with critically morality, from the point of technical angle, its core concept is ” man-machine conformity is searched ” , it is the element of a person, include the person’s wisdom, the person’s human relations in society, person the cognitive ability to information, collect ability, analytical ability and constituent capacity, and in the technological process of network news search of the high automation that the person’s viewpoint of value and moral orientaton conformity have into Gu Ge, collect from what raise search index to prop up the information of form, different to differring origin, different connotation substantially, mining and index ability, make search engine to be able to be inside cutty time, collect focusing of story of news of all sudden incident, heat, affection, network, the real situation thoroughly to reveal the information content that waits for blame tradition meaning to go up, and with most the deep-seated implication that human nature is changed and the most thorough means analyses information interior, dig the source of incident backside, seek an idea in true. From apparently look, the user remains the search that answers quickly to serve in what Gu Ge gets, but what inquire content according to the user is different, search result lieutenant general to include human nature to change, contribute by volunteer and community group, the information content that classics automation searchs engine to be evaluated objectively and introduces.

It is OK that man-machine conformity is searched introduce the human affection that serves as a group and moral element search engine, make originally ” frosty ” the search becomes as a result more and more human nature is changed, more and more the information that accords with great majority person and affection need, this kind of integrated technology can make search result more fair only, more fair and reasonable. Say from the technology, man-machine conformity search is used the most advanced group action opinion and analysis are at present algorithmic, can cogent what the information content that assures to be entered to search a result by conformity mirrors is whole crowd and rather than the viewpoint of the individual person of a certain number of liable, bias, specific group or opinion.

N is planted the person is planted to the N of fleshy search different reaction
The United States works in the same place ” ah, a bit horrible ” . When hearing this response for the first time, we were to eat one Jing really, how is the meeting horrible? Thought very long, understand eventually, when be being translated so, used ” Flesh search ” , that how not can fearsome? Is letting what American friend feels true by accident ” person ” ” the flesh ” was searched? Listening to this to everybody till the explanation is ” Grassroots search ” (careless root is searched) hind American work in the same placing are in put down a heart to come.

Japanese colleague: Look completely too understand. Ha, without what, when I see Japanese joke, the mail that I also replied not to understand completely.

The colleague of Korea feels to have resonance very much, say this to next year the jest of their Korea is!

Our group member Piapia
Piapia is an experienced and knowledgeable small white hare, the honorary group that also is group of our flesh search member, pork of cereal song person searchs home page the leveret Piapia that the leading role of that piece of picture is us originally. Later a variety of reasons, the photograph exchanged the head of its pa, answer here group member strong demand, still want what beautiful show gives us to bring a lot of inspiration, happy Piapia photograph.


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The person is searching medium action — the enlightenment of jest of all fools’ day

Filed under: Google Blackboard — Wrote by Lees on Monday, April 21st, 2008 @ 3:14 am

The person that publish: Google (Gu Ge) fleshy search group

“The person is searching medium action ” , this earnest topic is talked about to appear it seems that in the atmosphere of all fools’ day especially the head that do not have li. But, still hope to be here can illuminate we do this ” person pork is searched ” idea. Alleged person pork is searched, be a person search or the person is contributed at the search. For quite a long time, people remembers Google uses many computer, algorithm and language namely, frosty and a search of the space that does not have the mankind. The great progress of website of the development that accompanying Internet, Web 2.0, technology, we appear more and more see, person and machine joint efforts can be the opportunity that prospective new search brings.

“On the history ” , each person with power of Gu Ge people have a comment more to this, our Google Guy, of famousMatt Cutts is so say: Gu Ge cost a lot of time to ponder over the future of the search, of course someone else also is pondering over this problem. Let us from so a domain, namely socialization searchs proceed with, have thorough make a thorough inquiry one time. … Gu Ge is opening wide bosom, seek the method that can expand to use the person’s power.

Marissa thinks: “Till today, we still are depending on automation, but I believe future will both and common, comb the relation between automation and artificial intelligence. Comb the relation between automation and artificial intelligence..

Father Larry: “Search even if discover content… , and 100 divisions discovered Vicki a better method will organize information. ” the model that he appears to like this kind to use manpower, flow and machine at the same time very much.

Assistant dean of academy of cereal song project, the Zhang Zhiwei that is in charge of community product is taught also banner thinks brightly“Community — the dawn of technologies of next generation Internet individuation “: In the past, above all, individual data often is short of break or accuracy is inferior; Next, relative to the information in Internet, the user information that gathers is too little, so that we cannot process data effectively. Because,also be these reasons, personalized search had been discussed a lot of years, but still did not see a fruitful solution up to now. … interesting is, in recent years, “Online socialization ” the another upsurge that makes Internet progress, this one change brings new first sight of morning to personalized search.

Person pork is searched — the search that the person contributes — in the world a lot of places had had a manufacturer to be in more practice, of all kinds Wiki is it seems that today the successful person pork mode of be obvious to all. In fact, the age that a man-machine joins is coming, the new search times of a when the wisdom that makes us collective pay close attention to a person is bringing to us more clever, intelligence.

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Cereal song advertising becomes result edge tool

Filed under: Google Blackboard — Wrote by Lees on Monday, April 21st, 2008 @ 3:13 am

Google (Gu Ge) Wang Jin of assistant dean of Chinese project academy

Two father of Gu Ge once had said: “The final user that is us serves, it is our first job from beginning to end. ” this go up in advertisement mechanism of Gu Ge, not exceptional also. To achieve this, gu Ge pursued crucial just sex principle, and this — the edge tool that also is success of Gu Ge business.

Principle of sex of justice of cereal song advertising

The first, natural result of Gu Ge is departed strictly with advertisement

This we had discussed below a lot of circumstances, those who need ambitious shift is, this is Gu Ge’s most important principle, also be Gu Ge live this. In the search result that the user provides in Gu Ge, can very clear see what is advertisement, the commercial news misdirect that won’t be bought absolutely.

The 2nd, the high quality that Gu Ge’s advertisement reveals asks

Will apply for to make ad of key word advertising to Gu Ge advocate a lot of, they hope the keyword of the choice also belongs to magnanimity. Nevertheless, mix when advertisement only of the keyword relevant degree achieve certain level moment, gu Ge just can reveal his come out, let an user see.

Specific for, keyword advertisement of Gu Ge — Google AdWords has a very complex calculation method — ” advertisement quality notchs (Quality Score) ” . The engineer that law of this one party is us spent what effort of a few years just does to evaluate a standard, with will measure this advertisement to have after all to the help of the user how old. “Advertisement quality notchs ” a lot of target were included in the standard, for instance ” measure to what the person enrages ” , that is to say people wants not to want to click it; For instance ” of the key word that searchs with the user match degree ” , etc. When an advertisement achieves certain quality, gu Ge just can choose to reveal it. We reveal the advertisement that come out to just application appeals to the advertising iceberg that beg today one horn. Our concept is, advertisement must is opposite final user is useful, valuable.

The 3rd, the just sex of advertisement position

Gu Ge’s advertisement counts circumstance transfer to a lower level to be in those who search result page greatly absolutely on the right side of, only very small one part can be put in Zun Shangduan. Even if is such, also be to have strict quantitative restriction, won’t exceed 3 links, and use shadow mark outpour entirely come, add ” the sponsor is linked ” mark.

The most crucial is, advertisement is put in left on end or on the right side of not be by advertisement advocate of the decision, however by this advertising ” quality notchs ” will decide. Be in the United States and Europe, we see such case, some users, a of online inquiry main goal wants to see ad namely. These advertisement gave an user to provide additional information actually, for example: Some people should want to search information of a few discounts, another people should understand at present the product on the market supplies a case. Be based on such actual demand, maintain some advertisement when machine algorithm of Gu Ge not only useful to the user, and quality is best, on the right side of excel of the result multiple when, just can choose its park is left on upright, and the sign with clear attach. If do not satisfy this requirement, advertisement advocate pay again much fee, gu Ge also won’t place this ad left on upright.

Finally, of advertisement position also be the price decision that throws by ad business not just early or late, advertisement quality still is producing main effect. Change character, a quality notchs inferior advertisement, even if is willing to pay higher price, also can not buy higher position certainly.

The 4th, the fair sex of contest price

On contest price rank, what Gu Ge chooses is ” standard of Holand contest value ” , nature of law of this one party is not Gu Ge’s initiate, dan Gu song transplanted method of price of this one contest successfully on Internet advertisement, push him to perfect condition. Specific for, gu Ge won’t the advertisement with top offer a price, press its bade work off, is to compare the 2nd to increase one cent fund only, was in by the platoon on the first place, although advertisement advocate the bid that drops at the outset is gotten higher than what he pays actually now much.

In above in all principles, gu Ge is complete according to objective standard, machine sort, assess which advertising quality highest, the be fond of of any individuals and relation won’t be considered algorithmicly inside by cereal song machine absolutely.

The innovation story of Google AdSense

Google AdSense is cereal song advertising another main product, the 5 that is headquarters a project that the engineer completes in time of a few months, their originality product received Gu Ge’s commendation finally, obtained 1000 of 10 thousand U.S. dollors end of the year award. Letting us bring those who feel proud is, this still has a Chinese engineer that calls Cui Ying alone among them. She leads the group of a technology of Shanghai at present, aid force to promote in Chinese quality at Google AdSense.

With Google AdWords, google AdSense pays attention to advertisement and content match rate, not be advertisement advocate be willing to send, or website stationmaster is willing to put, gu Ge is met on the platform that releases its advertisement to the partner. Gu Ge’s machine is algorithmic, what can go understanding a website is characteristic, release corresponding advertisement then.

Last year the end of the year, gu Ge rolled out to call NCB (Non Clickable Background) characteristic, it is in a word ” the setting that cannot click ” . Click advertisement of Gu Ge AdSense when the user when two blank between are in, he (she) won’t be taken on this advertising webpage. Because such clicking,be the behind schedule of the user likely, and cannot give advertisement advocate bring true client.

Of NCB project come on stage to meet those who bring about cereal song battalion to close to decrease undoubtedly, but the behind schedule that we are willing to pay big cost to reduce an user is attacked, increase their network experience.

The social benefit of system of cereal song advertisement

Regard Gu Ge’s innovation as the product, google AdSense lets the China of tens of thousands of release trade people can spend more time to make content, is not to kiss force to extend a product to go in person. The content of website of this pair of China went to positive effect since construction. Current, google AdSense is China’s largest network alliance. If do not have Google AdSense, imagine many content website can perserve the ground provides free content very hard. And for the many to those China medium and small businesses at long end, the Google AdWords advertisement that managing, effective, target makes clear use cost, it is to be benefited more fine is much.

Anyhow, advertisement innovation accomplished Gu Ge’s commerce to succeed, also facilitated to form good ecosystem, brought good social benefit to China then. We are certain, if even if of a company abandons a few short-term profit also wanting to be this world to do some of good work, so it can give finally - no matter serve as partner,still be other each - bring bigger increase. This is the important facet of our company culture, and got the self-identity of whole company. (be over)

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