Google Adsense College

I noticed a new option in my AdSense account: AdSense for feeds, a program that displays contextual and placement-targeted ads in FeedBurner feeds. FeedBurner announced in May that AdSense for Feeds will be available to a small number of publishers and now it seems that everyone can use it.

FeedBurner has recently closed FAN, its advertising network. “No new applications for FAN publishers are being accepted and we expect the broad variety of options provided through AdSense (including the new AdSense for Feeds product, powered with FeedBurner feeds) will give publishers valuable new revenue-earning potential,” says a FeedBurner/Google employee.

The new AdSense for Feeds option lets you create a new ad unit that has a format automatically selected from 468×60 and 300×250. “Generally, the 300×250 size will display when there’s more content and when your feed is being viewed in a device with a larger display,” explains Google. You can choose if you want image ads, the ad frequency, the position (top or bottom of the post), the colors and a channel that tracks the ad performance.

For the moment, there’s no connection between your AdSense account and the FeedBurner account, so Google automatically adds the FeedBurner service to your AdSense account. Unfortunately, your feeds are still connected to the old FeedBurner account and you need to migrate them first. The migration process is manual: just send an email at adsense-support-aff@google.com and mention your FeedBurner username and the AdSense account email address.

From AdSense, you can easily burn a new feed by entering the address of your blog and selecting some tracking options. The feeds can be managed at the new FeedBurner site, but there’s no visible change other than the integration with Google Accounts and the new URLs for feeds: http://feedproxy.google.com/NAME.

Here’s an ad from a feed of a FeedBurner/Google employee:

I doubt that these ads are an effective way to monetize feeds, since people use feed readers to get timely updates from a lot of sites and spend less time for each item. Besides, feed readers are mostly used by tech-savvy readers that are less likely to click on ads.

At some point, I may experiment with some infrequent ads in Google Operating System’s feed and I’ll post my findings.

Tags: Feeds, Launches

BidVertiserAlso be a famous advertisement service, it rolled out the advertisement pattern that supports RSS/ATOM feeds recently, be similar to Feedsky show ad, also be similar to AdSense On Feeds. Put in advertisement in Feeds namely. If you also have the account of BidVertiser, will add advertisement according to the measure that be as follows. If do not have, pleaseClick here to apply for.

1. publishs the account of promulgator, be in ” MANAGE BIDVERTISERS ” below label, click ” Add New BidVertiser ” . 2. Click next ” label of BidVertiser For Your Feed ” 3. Fill in the Feeds address of your Blog, with the name, click ” Next ” . 4. Through adding an article, the face includes a test and verify that BidVertiser offers to pile up in, come the droit of Feeds of test and verify. 5. Finished next, the Feeds that BidVertiser has burned again, put in your Blog, OK. Of course backstage also can obtain all sorts of Feed Widget.

Of course my practice is more farther. Because I use the Feed mandatory service that is Feedsky, such word, want to let these two companies can offer ad, especially below the circumstance with the Feed advertisement insufficient amount of Feedsky, very be necessary to be done according to the measure below. The primitive Feed address of Blog is filled in preexistence BidVertiser, for instance Http://www.yourblog.com/atom.xml. Next the Feed address that BidVertiser supplies a fire to pass, for instance Http://feeds.bidvertiser.com/yourblog. Finally, in Blog, about the place of Feed address, use the Feed that Feedsky offers, for instance, the Feed that Http://feed.feedsky.com/yourblog ends up with so, very good very powerful. Still do not know effect of this Feed advertising at present how, how many does the amount that advertisement shows have, how many does the hit have, and it how many acquisition earnings has is not clear also how many acquisition earnings has.

Tags: , advertisement, BidVertiser, Feeds, puts, support