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Posted by Ed Sanders, Product Marketing
Manager, YouTube Europe

Every year, many of the world's top leaders from politics,
business and the global community — including some of our own –
attend the World
Economic Forum in Davos, Switzerland, to discuss how to make
the world a better place. This year, we wanted to give people
around the world the chance to join them, and help them, by
submitting their own answers to "the Davos Question,"
which is: "What one thing do you think that countries,
companies or individuals must do to make the world a better place
in 2008?"

So that's the question, but we all agree that it's finding
the answer which will be tough.

You may be familiar with the

href="http://www.youtube.com/debates" >CNN-YouTube U.S. presidential
debates, which have made an enormous impact on interactive
politics as we know it. The interactive component here is similar,
but this is a global initiative where we are using the magic of

href="http://www.youtube.com/" >YouTube to create an ongoing
conversation between people in positions of authority, and those
whose lives their decisions affect every day. Before the success of
the CNN-YouTube initiative, such a conversation would never have
been thought possible. And now we're trying to take it to an
even more ambitious level.

We see the Davos Question as a means to let people everywhere get
close to, and influence, leaders whom they would never otherwise
have a chance to reach. Equally, however, we want to show the
actual participants at Davos the muscle with which YouTube is able
to make a difference. It's kind of a two-way street: we can let
everyday people into Davos, and at the same time we can show Davos
the views of everyday people. And this is where it gets
interesting. The YouTube community gets to vote and rank the
submitted videos, and the highest-ranked ones will be featured at
Davos. They will be used by the World Economic Forum to introduce
topics in the plenary sessions, and we will be showing them
directly to world leaders in the YouTube booth we are running
onsite at Davos. The ongoing video blogs from some of the most
influential people in the world which stem from the Davos Question
will, we hope, kickstart a mechanism to really make a
difference.

Can you help? You bet. Spend some time over the holiday season
thinking about your own answer to the Davos Question, and

onclick="return top.js.OpenExtLink(window,event,this)"
href="http://www.youtube.com/davos" >post a
response through the cool gadget we've developed. Then
vote, rank, and encourage your friends and colleagues to get
involved.

Around here, we often talk about doing things which genuinely help
the world. We think this is one way we can truly make the world sit
up and take notice of what its people think about the most pressing
issues of our time. But this time, instead of having it lost in the
ether, we want to take it, wrap it up, and present it to some of
the most important leaders we have, when the whole world is
watching on YouTube.

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Tags: , Ed, manager, Marketing, Posted, product, Sanders, Youtube