Our solutions for ad serving
Posted by Rohit Dhawan, Senior Product
Manager
Earlier this week, we
completed our acquisition of DoubleClick. Together, we're
now focused on building a full suite of products and tools that
help publishers of all sizes improve productivity, manage their
inventory, generate additional revenue opportunities and save time
so they can focus on what they do best — creating great content
and delivering an exceptional experience to their users.
First, let us address the options that publishers have when it href="http://www.doubleclick.com/solutions/publishers/index.aspx"
comes to selling and managing ad space on their websites. Some
publishers use ad networks like
>Google AdSense to fill
their ad space. Still others employ a direct sales force to manage
and sell their ad inventory with solutions like the
>DoubleClick Revenue Center
third-party ad networks to fill in any unsold space. Regardless, it
is a challenge for publishers to effectively manage their available
inventory and ensure all of their clients' campaigns serve on
time without a sophisticated ad management and ad serving
solution.
Today, we're announcing a new tool for publishers with the beta
launch of Google Ad
Manager. Directed at addressing the ad management and serving
needs of publishers with smaller sales teams, Google Ad Manager is
a free, hosted ad and inventory management tool that can help
publishers sell, schedule, deliver and measure their directly-sold
and network-based ad inventory. It offers an intuitive and simple
user experience with Google speed and a tagging process so
publishers can spend more time working with their advertisers and
less time on their ad management solution. And by providing
detailed inventory forecasts and tracking at a very granular level,
Ad Manager helps publishers maximize their inventory sell-through
rates.
Google Ad Manager effectively complements the DoubleClick Revenue
Center, which is focused on publishers with larger sales teams.
We're excited to add DART for Publishers to our suite of
products, and we're committed to the continued development and
enhancement of DoubleClick's offerings. Today's
announcement demonstrates this promise, and at the same time
furthers our goal of creating new opportunities for publishers of
all sizes. Dozens of publishers have been using Google Ad Manager
successfully in early trials. To hear what those publishers have to
say check out some
>Ad Manager
success stories or take a product tour to learn more.
As we are still in beta, Google Ad Manager is available to
publishers by invitation only. If you're interested in learning
more about it or would like to be considered for the program, visit
the Google Ad Manager
site. Existing DoubleClick customers are not affected by this
announcement. As we expand the Google Ad Manager beta program, we
will be in touch again to include additional publishers and offer
updates on our progress.
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