Google is being developed pay cost advertisement open up new income source by behavior
Occupy dispatches from foreign news agency to report, gu Ge is being developed so called ” Pay-Per-Action ” (PPA, pay fee by behavior) advertisement serves. This service may make Gu Ge’s income raises billions of dollar. But, a few personages of online advertisement domain think, should making an advertisement program very perfect is an enormous challenge.
Gu Ge’s almost total income comes from the advertisement that pays fee at searching the pressing on the side of the result to click. Use by click pay fee, ad business clicks its advertising time to pay fee in consumer only. This is the market with the rapiddest rate of the growth in the online advertisement market of billions of dollar.
PPA advertisement by clicked advertisement paying fee to advance one step ahead again. Use PPA ad, ad business adopts some to plant in consumer only ” the action ” when just pay fee. This action includes to buy a kind of product perhaps serves, perhaps fill in in the website of ad business one registers registration form.
Sale technology serves company Apogee Search to check PPA advertisement to serve together with Gu Ge all the time. Bill Leake of this company presiding apparitor says, gu Ge is enlarging income source hard, seek infiltrate video, mobile, broadcast, TV is mixed pay the advertisement such as cost the market by call. Service of advertisement of PPA of cereal song promotion is significant.
Leake says, PPA advertisement to Gu Ge it is a tremendous income opportunity. Join pay fee by call, PPA advertisement is in 5 after coming 10 years will increase every year 50 to income of 10 billion dollar.
Collective author Sergey Brin ever expressed Gu Ge, PPA advertisement is close to the biggest demand at ad business. The demand with ad final business is not to click, want to produce certain thing however, if buy goods,wait.
Gu Ge will continue to perfect program of its PPA advertisement. In the meantime, gu Ge emphasizes saying it won’t be replaced by click advertisement paying fee.
Tags: , advertisement, cost, developed, google, new, open, pay