Gadgets for a cause

Filed under: Official Google Blog — Wrote by Lees on Sunday, May 4th, 2008 @ 2:25 am

Posted by Samantha Crow, Product
Marketing Manager, iGoogle

With Americans spending the same amount of time online as they do
watching television (so says this href="http://www.pewinternet.org/PPF/r/231/report_display.asp"
id="o6z1" >Pew/Internet study),
organizations and campaigns have the opportunity to build awareness
of election issues broadly through Google tools that make it easy
for users to access information.

Gadgets — which are basically interactive and dynamic
mini-billboards — are one of the fastest growing applications at
Google. They're the foundation for iGoogle, the personalized
version of the Google homepage that has tens of millions of users.
They can also be included on most any page on the web with some
simple copy-and-paste. Our top gadget developers include a database
specialist from the University of Southern Maine, a stay-at-home
mom from Utah, and a computer science major from Puerto Rico.

Now any campaign or organization with a live website can use the href="http://www.google.com/webmasters/gadgets/promo/election.html#utm_source=en-et-mar08blog&utm_medium=et&utm_content=en&utm_campaign=mar08blog"
id="t9ba" >Gadget Builder for organizations to quickly create a
gadget. You can drive traffic from your gadget on iGoogle to your
website and help your organization be seen and heard on this new
platform. Your gadget could feature news from your organization,
blog updates, a YouTube video channel, polls, trends, speeches, and
more. You can id="pe-m" >submit your gadget to the
iGoogle directory and drive additional usage of your gadget from
your website.

By making content accessible on iGoogle, organizations can engage
supporters, reach undecided voters, and provide information to the
uninformed. All you need to get started is access to a publicly
available server where you can host your gadget files. If you
already have a gadget, make sure it's in the href="http://code.google.com/support/bin/answer.py?answer=55132&topic=12391"
id="ntfx" >appropriate category,
for instance href="http://www.google.com/ig/directory?root=/ig&dpos=top&cat=politics&sort=popular"
id="dagt" >Politics or href="http://www.google.com/ig/directory?root=/ig&dpos=top&cat=news&sort=popular"
id="xtn1" >News. If you don't have a
gadget yet, it only takes a few minutes to get started.

For more details on gadget creation, visit the href="http://www.google.com/webmasters/gadgets/about/#utm_source=en-et-blog0308&utm_medium=et&utm_content=en&utm_campaign=blog0308"
id="upix" >Google Gadget Center.

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Robots Exclusion Protocol: now with even more flexibility

Filed under: Official Google Blog — Wrote by Lees on Saturday, December 8th, 2007 @ 8:50 pm

Posted by Dan Crow, Product
Manager

This is the third and last in my series of blog posts about the
Robots Exclusion Protocol (REP). In the href="http://googleblog.blogspot.com/2007/01/controlling-how-search-engines-access.html" >
first post, I introduced robots.txt and the robots
META tags, giving an
overview of when to use them. In the href="http://googleblog.blogspot.com/2007/02/robots-exclusion-protocol.html" >
second post, I shared some examples of what you can do with the
REP. Today, I'll introduce two new features that we have
recently added to the protocol.

As a product manager, I'm always talking to content providers
to learn about your needs for REP. We are constantly looking for
ways to improve the control you have over how your content is
indexed. These new features will give you flexible and convenient
ways to improve the detailed control you have with Google.

Tell us if a page is going to
expire
Sometimes you know in advance that a page is going to expire in the
future. Maybe you have a temporary page that will be removed at the
end of the month. Perhaps some pages are available free for a week,
but after that you put them into an archive that users pay to
access. In these cases, you want the page to show in Google search
results until it expires, then have it removed: you don't want
users getting frustrated when they find a page in the results but
can't access it on your site.

We have introduced a new META tag that allows you to
tell us when a page should be removed from the main Google web
search results: the aptly named unavailable_after tag. This
one follows a similar syntax to other REP META tags. For example, to
specify that an HTML page should be removed from the search results
after 3pm Eastern Standard Time on 25th August 2007, simply add the
following tag to the first section of the page:

<META
NAME="GOOGLEBOT" CONTENT="unavailable_after:
25-Aug-2007 15:00:00 EST">

The date and time is specified in the href="http://www.ietf.org/rfc/rfc0850.txt" >RFC 850
format.

This information is treated as a removal request: it will take
about a day after the removal date passes for the page to disappear
from the search results. We currently only support unavailable_after for
Google web search results.

After the removal, the page stops showing in Google search results
but it is not removed from our system. If you need a page to be
excised from our systems completely, including any internal copies
we might have, you should use the existing URL removal tool which
you can read about on our href="http://googlewebmastercentral.blogspot.com/2007/04/requesting-removal-of-content-from-our.html" >
Webmaster Central blog.

Meta tags everywhere
The REP META tags
give you useful control over how each webpage on your site is
indexed. But it only works for HTML pages. How can you control
access to other types of documents, such as Adobe PDF files, video
and audio files and other types? Well, now the same flexibility for
specifying per-URL tags is available for all other files
type.

We've extended our support for META tags so they can now
be associated with any file. Simply add any supported META tag to a new X-Robots-Tag directive in
the href="http://www.w3.org/Protocols/rfc2616/rfc2616-sec14.html" >HTTP
Header used to serve the file. Here are some illustrative
examples:

Don't display a cache link or snippet for this item in the
Google search results:

X-Robots-Tag: noarchive,
nosnippet

Don't include this document in the Google search
results:

X-Robots-Tag:
noindex

Tell us that a document will be unavailable after 7th July
2007, 4:30pm GMT:

X-Robots-Tag:
unavailable_after: 7 Jul 2007 16:30:00 GMT

You can combine multiple directives in the same document. For
example:

Do not show a cached link for this document, and remove it from
the index after 23rd July 2007, 3pm PST:

X-Robots-Tag:
noarchive
X-Robots-Tag: unavailable_after: 23 Jul 2007 15:00:00
PST

Our goal for these features is to provide more flexibility for
indexing and inclusion in Google's search results. We hope you
enjoy using them. height="1" width="1" />

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Control search engine is visited and index your website

Filed under: Google Blackboard — Wrote by Lees on Wednesday, November 21st, 2007 @ 9:11 am

The person that publish Dan Crow, product manager
Reprint fromWebsite of cereal song Chinese governs a rich settle or live in a strange place

Textual:
Controlling How Search Engines Access And Index Your website

Publish at: On January 26, 2007 morning 11:36:00

I often am asked about Google (Gu Ge) all alone with search how engine runs. Problem of a core is: How is Gu Ge to know the what part of a website is a website possessory want to let them show in searching a result? Can website content promulgator appoint partial website to be not searched? Good news is, the webpage that website content promulgator can use a lot of methods to control you is searching a result to show mediumly.

File Robots.txt is the leading role here, this file has made industry standard a lot of years. It makes a website possessory control search engine to visit their website. You can use ground of Robots.txt disparate arrangement of ideas to dominate a visit, let search engine to visit whole website only for instance, individual catalog, the webpage of specific type, or some webpage. Use Robots.txt effectively to be able to let you control the search of the website to you better, but how achieving this one goal is not very of clearly. This is the first of a series of cards of the access that we control the website to you about how using Robots.txt.

What does file Robots.txt have to use?

Internet is very big really. You just do not believe it is how the ground is endless the ground is big. You perhaps think to safeguard a website to expend a lot of energy, but that is only ” net Hai Yisu ” . (pay cordial apology to Douglas Adams)

Such search engine can read song elephantine cereal to take all news and index to these information, index is to let engine of a search show the webpage that matchs to it to inquiry of a few users.

To accomplish a few computer of this cereal song ceaseless capture website, they have the list of all websites that a Gu Ge knows, they read all webpages of every website. All these machines are called ballad Googlebot. Generally speaking, you are the website that is willing to let Googlebot visit you, such your webpages just can be gone to in Gu Ge search by people.

However, to some a few pages on your website, you may not want to let Gu Ge index. E.g. , you may have a catalog to include in-house daily record, or you may have some of news article to be able to be in only visit of the ability after paying fee. You can pass the file that founds name of file of a text to be Robots.txt to place it in root catalog to come down to tell Gu Ge reptile does not go capture they. File Robots.txt included the detailed account of the page that engine of a search cannot visit. Founding a Robots.txt is blunt, it promises you to use a nicety statified the visit of control search engine to your website.

Careful control

The one pile document that allows you to be you besides Robots.txt file is concise and clear give out outside the instruction, you also can use Robots META label to dominate the visit of individual to yours webpage accurately. To accomplish this, you need to add specific META label to be controlled how to index to individual webpage to your HTML webpage only. Return and anyhow, robots.txt and META label make you more agile and upper amount to complex visit provision to become quite easily.

A simple case

Here is a simple case, it is file of a Robots.txt.

User-Agent: Googlebot
Disallow: / Logs/

An instruction of facial cent below demonstrate of User -Agent travel just is Googlebot. Engine of all and main search is read and be subject to the statement that you put in Robots.txt. Want you to be willing only, you can think different search engine appoints different regulation. Disallow tells Googlebot to cannot enter the subdirectory of record daily record of your website all right. The content that you put in log catalog will not show in cereal the song searchs a result in.

Prohibit visitting individual file

If you have to register the article that user ability visits only, you want to let it eliminate to be besides Gu Ge’s result certainly. To accomplish this, you need to add label of a META in the HTML file of this article correspondence only. Of the code of this file most begin to resemble a bit:

<html>
<head>
<meta Name= "googlebot" content= "noindex" >
. . .

This paragraph of code can prevent Gu Ge to index this file. Label META is extraordinary and useful, if you are promised to compile individual document only, is not the Robots.txt of complete station. They still promise you to chase page ground to appoint complex visit to control a regulation.

Understanding is more

You can be inHttp://www.robotstxt.org/ And
Gu Ge’s stationmaster helps a center
Find the more and useful information of more concerned Robots.txt, include:


How to construct file of a Robots.txt


To the description of every User-agent that Gu Ge uses


How to use mode to match


How long to want us is ability new capture your Robots.txt file?

We also are in ourStationmaster rich guestA few posts about Robots.txt were kept in, useful to you perhaps. For example:


Use Robots.txt file


Googlebot collect

Here still has the useful detailed account of the robot that engine of a main search uses: Http://www.robotstxt.org/wc/active/html/index.html

Next time…

Be about to roll out: About the card that expatiatory Robots and Metatags use, with the specific example about a few pairs of common circumstances.

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Filed under: Google Blackboard — Wrote by Lees on Wednesday, November 21st, 2007 @ 9:06 am

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