Google Adsense College

Posted by Tracy Chan, Product Manager,
YouTube

I remember the first time a video I posted to YouTube cracked 100
views. I wasn't so much surprised as curious: Who were these
people? How did they find this video? Where did they come
from?

Today we're taking our first step towards answering these
questions with YouTube Insight, a free tool that enables anyone
with a YouTube account — users, href="http://www.youtube.com/partners" >partners, and href="http://www.youtube.com/advertise" >advertisers — to view
detailed statistics about the videos that they upload. For example,
uploaders can see how often their videos are viewed in different
geographic regions, as well as how popular they are relative to all
videos in that market over a given period of time. You can also
delve deeper into the lifecycle of your videos, like how long it
takes for a video to become popular, and what happens to video
views as popularity peaks. For now, you can find currently
available metrics by clicking under the "About this
Video" button under My account > Videos, Favorites,
Playlists > Manage my Videos.

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Insight gives the creators an inside look into the viewing trends
of their videos on YouTube, and helps them to increase views and
become more popular. Partners can evaluate metrics to better serve
and understand their audiences, as well as increase ad revenue. And
advertisers can study their metrics and successes to tailor their
marketing — both on and off the site — and reach the right
viewers. As a result, Insight turns YouTube into one of the
world's largest focus groups.

There's more about this on the href="http://www.youtube.com/blog?entry=IRJjhiDz6RU" >YouTube
blog

Tags: , Chan, manager, Posted, product, remember, Tracy, YouTubeI

Posted by Wesley Chan, Product
Manager

We're pleased to announce that we have acquired href="http://www.grandcentral.com/" >GrandCentral
Communications, a company that provides services for managing
your voice communications. GrandCentral is an innovative service
that lets users integrate all of their existing phone numbers and
voice mailboxes into one account, which can be accessed from the
web. We think GrandCentral's technology fits well into
Google's efforts to provide services that enhance the
collaborative exchange of information between our users.

GrandCentral offers many features that complement the phone
services you already use. If you have multiple phone numbers (e.g.,
home, work, cell), you get one phone number that you can set to
ring all, some, or none of your phones, based on who's calling.
This way, your phone number is tied to you, and not your location
or job. The service also gives you one central voice mailbox. You
can listen to your voicemails online or from any phone, forward
them to anybody, add the caller to your address book, block a
caller as spam, and a lot more. You can even listen in on voicemail
messages from your phone while they are being recorded, or switch a
call from your cell phone to your desk phone and back again. All in
all, you'll have a lot more control over your phones.

We're really excited to welcome the GrandCentral team to
Google. While we're moving their technology over to
Google's network, a limited number of invitations will be
available to register for a GrandCentral beta account. If you have
a U.S. telephone number, you can sign up for an invitation at href="http://www.grandcentral.com/" >www.grandcentral.com.
Current GrandCentral customers will continue to have uninterrupted
access to the service. height="1" width="1" />

Tags: , announce, Chan, ManagerWere, pleased, Posted, product, Wesley