Google Adsense College

Posted by Ben Lee, Software Engineer,
and Jack Menzel, Product Manager

Have you ever forgotten the exact address of a site that you wanted
to visit? Not a problem - just type the name of the site into the
Google search box and hopefully it appears at the top of the search
results page.

We call this "teleporting", and we're pleased that we
have been able to minimize the need to remember an alphabet soup of
.coms, .nets, and .orgs out of everyone's lives. However, one
of the trends we noticed while studying teleporting was that there
were lots of searchers who would type the name of a specific
website as if they wanted to teleport, but would then immediately
issue another more a refined search within this site.

For example, if someone is looking for official information about
the id="ftnz" >Hubble Space Telescope on the NASA website, one might
first search for [NASA] and then [NASA Hubble Telescope], like
this:

onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"
href="http://bp2.blogger.com/_Ap14FtNN91w/R883J65W4II/AAAAAAAAA20/CxvglcYMwDQ/s1600-h/search_subset.gif" >
alt="" id="BLOGGER_PHOTO_ID_5174415140440170626"
border="0" />

Through href="http://googleblog.blogspot.com/2006/04/this-is-test-this-is-only-test.html"
id="g-73" >experimentation, we found that presenting users with
a search box as part of the result increases their likelihood of
finding the exact page they are looking for. So over the past few
days we have been testing, and today we have fully rolled out, a
search box that appears within some of the search results
themselves. This feature will now occur when we detect a high
probability that a user wants more refined search results within a
specific site. Like the rest of our snippets, the sites that
display the site search box are chosen algorithmically based on
metrics that measure how useful the search box is to users.

We hope that you will make use of the site search box in order to
get the information you're looking for as quickly and easily as
possible.

Tags: , Ben, engineer, Jack, Lee, Menzel, Posted, software

Posted by Ben Lewis, Product
Manager

… for fans of college basketball, that is. We're only days
away from href="http://en.wikipedia.org/wiki/NCAA_Men's_Division_I_Basketball_Championship"
id="x6jp" >March Madness, and the question is: who's going
dancing? Will a Cinderella team pull the upset or will we see a
number one seed team as the champion again? These questions and
more will be answered over the next few weeks as we watch one of
the greatest tournaments in American sports unfold.

I'd like to invite you to join the madness of this year's
NCAA tournament. Some of our engineer-sports fans and I have
developed the

href="http://www.google.com/webmasters/igoogle/basketball.html#utm_source=en-et-googleblog&utm_medium=et&utm_content=en&utm_campaign=googleblog"
>Basketball Bracket Battle gadget for iGoogle
to help you track your picks as the tournament progresses. Use it
to compete against your friends and coworkers in a pool, or compete
with other Bracket Battle gadget users. You'll be able to make
your picks and track your progress without ever leaving your
homepage.

You can pick your bracket and invite friends to your pool starting
on Selection Sunday (March 16th), but feel free to add the gadget
to your page anytime starting today. And the madness officially
begins on March 20th, so make sure you're all set by then. Come
join us for the battle and href="http://www.google.com/webmasters/igoogle/basketball.html#utm_source=en-et-googleblog&utm_medium=et&utm_content=en&utm_campaign=googleblog" >
add the Basketball Bracket Battle to your iGoogle.

We'll see you at the dance!

href="http://www.google.com/webmasters/igoogle/basketball.html#utm_source=en-et-googleblog&utm_medium=et&utm_content=en&utm_campaign=googleblog" >
alt="" id="BLOGGER_PHOTO_ID_5176610975386820946"
border="0" />

Tags: , Ben, college, fans, Lewis, manager, Posted, product

Posted by Ben Darnell, Google Reader
Engineer

The fundamental problem with information is that there's too
much of it, and this is probably why we all go to our trusted
sources to learn what we really need to know. Your sources
filter out the noise and present the most interesting bits to you
in a useful way. For many of us, these sources include newspapers,
magazines, and of course blogs. We built href="http://reader.google.com/" >Google Reader as a way for you
to see all of your online sources in one place.

So if you want to keep up with the chatter about the new iPods or
Superbad, now you can. We've added a familiar search box
to the top of Google Reader so you can search across all the blogs
and sites to which you're subscribed.

onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"
href="http://bp3.blogger.com/_Ap14FtNN91w/RuB0vOe5_gI/AAAAAAAAAPY/rl3o-UjOL1o/s1600-h/Reader_search.jpg" >
alt="" id="BLOGGER_PHOTO_ID_5107210332128542210"
border="0" />

See if this doesn't help with your information overload. And by
the way, if you want to learn more about feed readers, here's a
great explanation:

height="1" width="1" />

Tags: , Ben, Darnell, EngineerThe, fundamental, google, Posted, Reader