Google Adsense College

Reto Meier，来自澳大利亚的佩斯，现在在伦敦做软件开发。

昨天Google Maps完善了澳大利亚分站的功能，加入了行车路线和当地的商业列表。这个商业列表由Truelocal提供，Truelocal是新闻集团旗下的澳洲商业列表提供商。The Australia（一家新闻集团的报纸）报道说，这是Google和新闻集团合作的一部分，从去年开始Google提供的广告被显示在MySpace上。

在过去的几个月中，Google一直在稳步地增加对澳洲地图分站的支持，从卫星图到街道图和地理信息的增加，还有在澳大利亚日前一天上线的分站域 名。这次推进意味着Google Maps澳洲分站从此跟欧洲和美国分站一样提供全部的地图功能，包括对Google Maps移动版（用手机登陆www.google.com/gmm）澳洲部分的完全支持。

澳洲本地的搜索市场数年来一直被Sensis主宰，Sensis是以前被政府拥有的澳洲电信（Telstra）的搜索部门，澳洲电信在当地的电信业中处于垄断地位。Sensis提供的Whereis服务，是澳洲本地占主导地位的地图服务，还包括白页（个人）和黄页（商业）搜索。Google Maps是一个受到这个市场欢迎的生力军。

Sensis的白页和黄页服 务直到现在还处于垄断地位，而Whereis（由于轻敌或者由于它的统治地位）现在仍然停留在Web 1.0的荒野中。我预测卓越的地图产品将成为Google进军澳洲的一个切入点，由于现在使用黄/白页搜索的用户群已经使用Sensis太长时间了，所以 Google得花点时间才能对当地的搜索市场造成冲击。但是Google在移动搜索和个性化本地搜索方面的革新应该能帮助自己赢得一定的市场份额。

Tags: , Australia, function, google, Maps, perfected, separate, station

With all the
new imagery of Australia, we were really hoping to find a shark
- but we had no idea that the first shark discovered would be quite

this big!

>
>

Creating the shark’s eye with a solitary tree was a particularly
brilliant idea we thought! src='/wp-content/uploads/2007/2007121917163564077803.gif'
>

Thanks to Andrew.

Tags: , Australia, Found, Shark

Posted by Julian Sonego, Marketing
Manager, Google Australia and New Zealand

Google Australia has officially come out of beta–we've
recently launched our new Australian operation. While Google has
had a presence Down Under since late 2002, we have only recently
moved into our new digs, which have water views that are the envy
of Googlers worldwide.

This new Googleplex in Sydney gives us the opportunity to scale our
operation to support a growing band of users, advertisers, and
partners. We have also invested heavily in local engineering talent
to conduct original R&D work, underscoring Google's
commitment to Australia and willingness to set up shop wherever
there's talent.

To coincide with the grand opening of the office, the team recently
released street maps for href="http://maps.google.com/maps?q=australia&ll=-25.641526,134.033203&spn=25.50741,46.845703" >
Australia and href="http://maps.google.com/maps?q=new zealand&ll=-40.900557,174.885971&spn=20.06978,52.294922" >
New Zealand so web developers can get a jump start on href="http://www.google.com/apis/maps" >integrating Down Under maps
into their sites.

If you're interested in becoming an Aussie Googler, take a look
href="http://www.google.com.au/intl/en/jobs/index.html" >here.
Who wouldn't want to join this team?

onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"
href="http://googleblog.blogspot.com/uploaded_images/google_AU_team-730285.gif" >
alt="" border="0" />

Tags: , Australia, google, Julian, manager, Marketing, Posted, Sonego