Google Adsense College

Posted by Frances Haugen, Associate
Product Manager and Matthew Gray, Software Engineer, Book
Search

Here at Google
Book Search we love books. To share this love of books (and the
tremendous amount of information we've accumulated about them),
today we've released a new href="http://code.google.com/more/" >API that
lets you link easily to any of our books. Web developers can use
the >Books Viewability API to quickly find out a
book's href="http://books.google.com/intl/en/googlebooks/screenshots.html"
>viewability on Google Book Search and, in an
automated fashion, embed a link to that book in Google Book Search
on their own sites.

As an example of the API in use, check out the href="http://catalog.dpls.lib.or.us/record=b1022758"
id="rx3l" >Deschutes Public Library in Oregon, which has added a
link to "Preview this book at Google" next to the
listings in their library catalog. This enables Deschutes readers
to preview a book immediately via Google Book Search so that they
can then make a better decision about whether they'd like to
buy the book, borrow it from a library or whether this book
wasn't really the book they were looking for.

We think this API will be useful to all sites that connect readers
with information about books, from href="http://nov9.scriblio.net/search/history?subj=20th century&open_sesame=1"
>library catalogs to href="http://catalog.dpls.lib.or.us/record=b1022758"
>public libraries to href="http://catalog.lib.utexas.edu:2082/search/X?SEARCH=Landscapes and Communities on the Pacific Rim&searchscope=28"
id="w4ew" >universities. To see more implementations in action,
href="http://booksearch.blogspot.com/2008/03/preview-books-anywhere-with-new-google.html"
id="x1:g" >read this post on the Book Search blog.

Tags: , Associate, Frances, Haugen, manager, Matthew, Posted, product

Posted by Sheridan Kates, Associate
Product Manager, iGoogle

Last year we href="http://googleblog.blogspot.com/2007/04/youve-got-gadget-mail.html"
id="ex_5" >introduced a feature on
>iGoogle so you can create a personalized gadget
with just a few clicks — no programming skills necessary. We've
loved hearing all the stories from people who are enjoying this
feature, such as href="http://googleblog.blogspot.com/2008/02/share-love-with-igoogle.html"
id="kwod" >one couple who live thousands of
miles apart and use the GoogleGram gadget to send daily love notes.
We've also heard from a lot of people who use the Framed Photo
gadget to share the latest family snaps with relatives in far-off
countries.

Here's my photo gadget from my travels in Europe and the Middle
East last year:

onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"
href="http://bp3.blogger.com/_7ZYqYi4xigk/R-GH_29BbCI/AAAAAAAAAg8/U2P6hB7h3l0/s1600-h/Picture 10.jpg" >

Tags: , Associate, iGoogleLast, Kates, manager, Posted, product, Sheridan

Posted by Miriam Schneider, Associate
Product Marketing Manager

Since launching Gmail in 2004, we've always supported the idea
that email should be useful, fast, reliable, and fun. But instead
of just hearing what we think about Gmail, we wanted to hear from
you. So we href="http://gmailblog.blogspot.com/2007/12/whats-your-story.html"
id="i2ub" >recently invited Gmail fans
to share stories about how you're using it in unique and
productive ways. Turns out that you're a creative bunch, and we
got the href="http://youtube.com/video_response_view_all?v=R1epyJsRnBM" >video
submissions (and 1500 emails) to prove it. With so many
stories to choose from, we decided to put them all together and
showcase a bit of everything you had to say. To check out the
collaborative video and some of the email stories we received, head
to href="http://www.gmail.com/yourstory"
id="bkqs" >gmail.com/yourstory. You might even discover a new
way to use Gmail that you'd never considered.

We always love hearing from you, so if you still have a story to
share href="http://gmail.google.com/support/bin/request.py?contact_type=story"
id="bba5" >give us a
shout. height="1" width="1" />

Tags: , Associate, ManagerSince, Marketing, Miriam, Posted, product, Schneider

Posted by Christine Knight, Maximizer
Associate, Google Australia

To our international friends, Australia can have a rep for
Crocodile Dundee jokes, poisonous animals and href="http://en.wikipedia.org/wiki/Pie_floater" >meat pies with
mushy peas. What you'll find when you visit the new (ish)
Google Australia Blog
are the real reasons why Google has made a significant investment
in Australia. And right now there's a post explaining the
special doodle that was on the Google Australia homepage for NAIDOC
Week.

Both an engineering and sales hub, our Aussie team is an eclectic
mix of people from all walks of life. We're lucky enough to be
the home of the original href="http://maps.google.com.au/" >Google Maps team, so
we're at the forefront of global product releases. Aussie
Googlers don't take ourselves too seriously, we love a good
laugh, we're always happy to make fools of ourselves for a good
cause (so long as we're href="http://www.cricket.com.au/default.aspx?s=3mobiletestseries-australiavengland" >
beating the Poms in the Ashes).

Visit our blog to read about new product launches for our
Australian users, musings on life as an Aussie Googler and what the
team gets up to in the community. (Also, stop by if you want to see
words like "centre", "maximise" and
"humour" spelt correctly). We hope to see you there! height="1" width="1" />

Tags: , Associate, AustraliaTo, Christine, google, knight, Maximizer, Posted

Posted by Susan Taing, Associate
Product Marketing Manager

Checkout stores are offering href="http://www.google.com/checkout/promotions.html#utm_source=google_blog"" >
up to $20 in savings for the back-to-school season. Find out
more on href="http://googlecheckout.blogspot.com/2007/08/save-time-and-money-with-checkout-back.html" >
the Checkout blog. height="1" width="1" />

Tags: , Associate, ManagerCheckout, Marketing, Posted, product, Susan, Taing

Posted by Bill Kee, Associate Product
Marketing Manager

Last month, we href="http://googleblog.blogspot.com/2007/07/like-making-videos-love-gmail.html"
id="d4i0" >invited you to join the Gmail
collaborative video, pull out your video cameras and help us
imagine how an email message travels around the world. Two href="http://www.youtube.com/watch?v=gZIgdq9dp2M" id="ufek"
>Rubik's href="http://www.youtube.com/watch?v=HEhhzJB3n00" id="xy:r"
>cubes, a few jaunts href="http://www.youtube.com/watch?v=ZKeD4J70jqM" id="djq9"
>in a bottle, beautiful href="http://www.youtube.com/watch?v=BFQdGkFZcE4" id="lqs1"
>sand animation, and one href="http://www.youtube.com/watch?v=ULwrZ22FJF8" id="ualc"
>dog's trip to the Southernmost point
of the continental US later, we'd received more than href="http://www.youtube.com/video_response_view_all?v=VfDW7qAdFGk"
id="c41." >1,100 fantastic
clips from Gmail fans from more than 65
countries. It was impossible to fit all of the great submissions
into one cut, but after hours of fun watching href="http://www.youtube.com/watch?v=OuEAjqyQ2qM" id="wudp"
>jugglers, href="http://www.youtube.com/watch?v=_0QlJJ_aF-E" id="aa1j"
>firemen, href="http://www.youtube.com/watch?v=gKX82dsXWew" id="ly:n"
>camel-riders, and original href="http://www.youtube.com/watch?v=dIvQMk4k6JU" id="o151"
>animation, we edited highlights together into
this video and used the href="http://www.google.com/apis/maps/index.html" id="m.lo"
>Google Maps API to put together a map
showing where many of the clips came from (you can also see these
at >http://mail.google.com/mvideo):

href="http://maps.google.com/maps?f=q&hl=pl&geocode=&q=http://services.google.com/earth/mvideo.kml&ie=UTF8&om=1&t=k&ll=31.952162,-36.914062&spn=105.832053,158.203125&z=2&source=embed"
style="color:#0000FF;text-align:left;font-size:small" >View Larger
Map

A big thank you to everyone who participated — your
creativity is astounding! height="1" width="1" />

Tags: , Associate, Bill, Kee, ManagerLast, Marketing, Posted, product

Posted by Thomas Gayno, Associate
Product Marketing Manager, France

Salut! You may have heard by now that France (relieved after our href="http://www.rugbyworldcup.com/home/fixtures/round=100/match=10091/analysis.html#france regain their momentum" >
recent win over Namibia) is currently hosting the sixth href="http://www.rugbyworldcup.com/" >Rugby World Cup, which is
a gathering of the best rugby teams from around the world competing
for the coveted Ellis Cup. href="http://www.megaessays.com/viewpaper/1336.html" >You

href="http://www.megaessays.com/viewpaper/1336.html" >Yanks href="http://www.megaessays.com/viewpaper/1336.html" >should
imagine the Super Bowl, but held only once every four years,
with 20 teams from around the globe — and without padding or
helmets!

Four years ago, when England won the last Rugby World Cup, we
French Rooster fans began planning for the next global matchup.
Meanwhile, our French superstar Sébastien Chabal — otherwise known
as The French Beast, The Anesthetist, Attila or the Caveman — has
grown longer hair, a longer beard and bigger muscles. And he's
back for this year's World Cup! To help track The French
Beast's team's (or any other team's) progress towards
victory, we created an href="http://www.google.com/ig" >iGoogle tab complete with a
variety of gadgets that puts you in the middle of the action. The
tab features live scores, group standings, a map of the venues, fan
videos from YouTube, and a fun "make some noise" gadget
that lets you cheer on your favorite team. With the iGoogle Rugby
World Cup tab, you can experience the action in an entirely new
way. Even if you've never used iGoogle before, you can add the
tab href="http://www.google.com/ig/sharetab?source=rbus&atr=Rugby 2007&n_32=url=http%3A//www.google.com/ig/modules/Rugby2007live.xml&row=1&sect=1&n_32=url=http%3A//www.google.com/ig/modules/Rugby2007foghorn.xml&row=1&sect=2&n_32=url=http%3A//www.google.com/ig/modules/Rugby2007maps.xml&row=1&sect=3&n_32=url=http%3A//www.google.com/ig/modules/Rugby2007results.xml&row=2&sect=1&n_32=url=http%3A//www.google.com/ig/modules/Rugby2007youtube.xml&row=2&sect=2"
id="ev25" >here. Alternatively, type [ href="http://www.google.com/search?source=ig&hl=en&q=rugby&btnG=Google Search"
id="n9lh" >rugby] into the Google search box and click on
"add to my Google page."

In line with the international aspect of this sporting event, this
tab is available in the following countries: USA, Canada, Portugal,
Ireland, UK (Wales, Scotland and England), Romania, Georgia,
Namibia, South Africa, Japan, Samoa, Tonga, Fiji, New Zealand,
Australia, France, Italy and Argentina. Whether you're a fan of
Sébastian Chabal, Dan Carter or Stirling Mortlock, use the iGoogle
Rugby tab to keep track of the action. And if these names don't
mean anything to you, tune into the Rugby World Cup and they soon
will! height="1" width="1" />

Tags: , Associate, Gayno, manager, Marketing, Posted, product, Thomas

Posted by Amy Wu, Associate Product
Manager, and Rajat Mukherjee, Group Product Manager

Since new videos are constantly appearing all over the web,
it's difficult to keep tabs on all of them. But now href="http://www.google.com/alerts" >Google Alerts will make it
easy for you to add video to your other Alerts: News, Web, Blog and
Groups.

Video Alerts enables you to specify any topics or queries of
interest so we can deliver interesting and relevant videos on a
daily, weekly, or as-it-happens basis (your choice) to you via
email. To start receiving Video Alerts, you can visit the Google
Alerts homepage directly or set up the alert href="http://video.google.com/videosearch?q=jack russell terriers#alerts" >
during your normal video searches. Videos may come from Google
Video, YouTube, or many other video sources on the web.

What are you waiting for? Stay up to date with the

href="http://www.google.com/alerts?hl=en&q=one laptop per child&ie=UTF8&t=9"
id="w6_y" >One Laptop Per Child program. Find the latest videos
on the href="http://www.google.com/alerts?hl=en&q=Lunar X Prize&ie=UTF8&t=9"
id="gd-7" >Lunar X-Prize. Impress Grandma by updating your

href="http://video.google.com/videosearch?q=How to knit a scarf#alerts"
>scarf-knitting skills. height="1" width="1" />

Tags: , Amy, Associate, manager, Posted, product, Rajat, Wu

Posted by Brian L. Fisher, Associate
Curator of Entomology, California Academy of Sciences

At a time when the power of information technology doubles every 12
to 15 months and extends to capture every scrap we have, digitizing
biodiversity information is a final frontier for IT. It's an
essential step to ensure society maintains and hopefully increases
bio-literacy. Toward this end, there's href="http://www.antweb.org/" >Antweb. It's a project from
the California Academy of Sciences that has href="http://www.calacademy.org/geninfo/newsroom/releases/2005/Fisher Google.html" >
incorporated the Google Earth interface to provide
location-based access to the diversity and wonder of ants: from
your backyard to the Congo Basin.

As society advances, literacy increases and bio-literacy decreases.
If you're illiterate, you may view a library as thinly sliced
stacks of firewood; a Google search engine is meaningless. If you
are bio-illiterate, a forest is at best a green blob to be
consumed. If you are bio-literate, you see the diversity of the
forest and understand that each animal, each plant, tells a story
and has a place.

Google has helped us achieve free and democratic access to
information, but now, with href="http://earth.google.com/" >Google Earth, it's taken an
important step to promote bio-literacy. Together with other
institutions in the Bay Area, Google is uniquely poised to take on
this enormous task.

There are two ways people need to access information on
biodiversity: either have a name for which they want more
information, or they are at a location and want to know what they
will find there. On Antweb, href="http://www.antweb.org/google_earth.jsp" >you can access
information about ants via location – and Google Earth allows
for any scale of access via location. So you can be in Santa Clara
County and see what ants you are likely to find. Soon you will be
able to create a field guide for ants in any location defined in
Google Earth.

We tried to get NASA’s help to develop such a system for years with
their mapping expertise and data, but Google Earth answered the
call first. I am so impressed with Google that I have named an ant
I recently discovered in Madagascar href="http://www.antweb.org/description.do?rank=species&genus=proceratium&name=google&project="
>
Proceratium google. Its bizarrely-shaped abdomen is an
adaptation for hunting down obscure prey: spider eggs. Here's
what it looks like.

href="http://googleblog.blogspot.com/uploaded_images/Google_ant-769990.jpg" >
alt="" border="0" />I hope that Google will continue applying
its skills to serve biodiversity data to conservation planners and
the general public. Google has given us a tool to connect the 6
billion people on earth with our remaining biodiversity. Antweb
welcomes any form of collaboration to help achieve this goal – and
may the ants be with you.

Tags: , Associate, Brian, California, Curator, Entomology, Fisher, Posted

Posted by Ellen Spertus, Software
Engineer & Associate Professor of Computer Science, Mills
College

Recently I was one of several Googlers who volunteered at the
Expanding Your Horizons in Science and Mathematics conference at href="http://www.mills.edu" >Mills, where I also teach. This
annual event provides career panels and hands-on workshops to
encourage middle-school girls to keep studying science and
mathematics as they enter high school. I led a workshop, "How
to Build a Computer," in which the students learned href="http://en.wikipedia.org/wiki/Binary_arithmetic" >binary
arithmetic and built a href="http://en.wikipedia.org/wiki/Half_adder#Half_adder" >half-adder.

I don't know who had more fun, the girls or the volunteers!
Google is a sponsor of the national href="http://expandingyourhorizons.org/" >Expanding Your Horizons
Network, whose workshops have reached over 625,000 girls.

onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"
href="http://googleblog.blogspot.com/uploaded_images/mathgirls-735381.jpg" >
alt="" border="0" />
Photo by Barton Friedland

Tags: , Associate, Ellen, engineer, Posted, Professor, software, Spertus