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A few days ago, a paragraph of opinion on public affairs of Li Kaifu of president of division of vice-president of cereal song whole world, big China cause many netizens to applaud consistently: “Gu Ge need not adjust the order that searchs a result artificially absolutely. We are not judges, everybody is interested in know obviously, why should conceal do not look to everybody? You go up in Gu Ge search my name, there also can be bad news inside discovery.

“But, is the fact such really? Still will see the nitty-gritty that the reporter investigates.

Filter artificially Li Kaifu is negative news

The reporter is clew with respect to the message of Li Kaifu evade taxes that is sent a few days bubbling with noisely before, with key word ” Li Kaifu is suspected of an evade taxation 5 million ” , be in respectively ” Gu Ge - information ” , ” Baidu - news ” , ” Microsoft Live is searched - information ” and ” Yahoo - information ” in undertake searching. Gotten result makes a person astonied: Gu Ge shows ” the inquiry result that about 6 accord with Li Kaifu to be suspected of an evade taxation ” , but showed 4 results merely, and it is the article that calls loss for Li Kaifu entirely. Baidu is the most detailed, altogether finds 292, no matter be detailed report, the article that still disputes for Li Kaifu all can see. Microsoft Live search finds 81 relevant articles, although do not have Baidu detailed, but also basically reach every aspect of a matter. Yahoo searchs fine some, also ” find pertinent information to make an appointment with 30 ” , also calculate pass mark.

Likelihood somebody can find fault the key word that says the reporter chooses is too detailed, affected a result, so reporter again with ” Li Kaifu evade taxation ” so ambiguous means is searched afresh. Result, cereal song China has progress, show ” the inquiry result that about 36 accord with ” of evade taxation of ” Li Kaifu ” , the result remained the article that is Li Kaifu absolve to flood the detailed report about evade taxes incident. The result of Baidu got growing as much, show ” find 511 ” , content report is more detailed and rich. Microsoft Live search also was found ” in all 358 ” press; Yahoo finds pertinent information to make an appointment with 48, still relatively result superior of Gu Ge.

Very apparent, li Kaifu is alleged ” Gu Ge also can the search negative report to me ” the view is not accorded with with the fact. Do not know nitty-gritty without investigation, also do not have right to speak. Finally, perhaps somebody thinks the search result of Google.com is can richer than Google.cn, more objective. The reporter changes a setting, the information of use Google.com discovers after the search: With ” Li Kaifu evade taxation ” the result of the result that gets for key word and Google.cn is same, only 36; And ” Li Kaifu is suspected of an evade taxation 5 million ” the result also is such, say to find 6, show 4 actually only.

The reporter is aimed at such result, special consulted a technologist that is searching a field. He expresses, “Very apparent, such result is the result of artificial interpose. Because be in other side, gu Ge’s search does not have the difference that behaves so as a result. ” one does not wish the Internet of sign one’s name observes a such comments, “One is the topic of scandal originally, turn over the material that front be regardinged as by Li Kaifu publicizes, be fierce! Li Kaifu publicizes Gu Ge publicly also can the search negative report to him, it is so right, but he should fill complete attribute, it is the few number that ” course filters negative ” . ” at present, other 3 searches engine, the result that has not investigate to the reporter undertakes making known one’s position.

“Quick buck ” complain Gu Ge to distort search result

On April 1, the message says: Search in Goolge ” quick buck ” , ” pay on quick buck net ” wait for a keyword, discover Goolge actually for commercial interest, not only the coping that indicates position in information of circumjacent and natural search substantially advertisement, and the tort that those who add is a competitor is emulative advertisement.

On April 1 in the evening, when the reporter undertakes searching with afore-mentioned key word again, discover Gu Ge is already complete take out the competitor’s link. “Without artificial interpose, how does Gu Ge’s search become so rapid as a result? ” a personage inside course of study looks so.

Guan Guoguang of CEO of quick money firm expresses indignation to Gu Ge’s behavior: “When several days ago market department staff discovers and informing this matter, I feel unusual shock, because quick buck is the name of the enterprise not only, also be the brand of the enterprise. Progress ceaselessly in integral society today, return so inobservant intellectual property as international enterprise, make a person regretful. ” he discloses, be in with Gu Ge after company bargaining, the problem gets settlement temporarily. But Guan Guoguang thinks this is not a neglect or error, however conduct of very a kind of in a planned way, serious competition of ill will of course of study of person of the same trade; And do not eliminate adopt legal approach to have dimension authority and claim for compensation.