Google Adsense College

Posted by David Bercovich, Google Green
Team

On April 22nd, millions of people around the world will come
together to celebrate Earth
Day — a commitment to taking care of our planet, and to
fighting climate change. In anticipation of Earth Day, Googlers
from many of our offices have been looking for ways to demonstrate
our commitment to sustainability. We also want you to have more
ways to support the goals of Earth Day, and to share ideas on
reducing your own environmental impact. Here are a few to get you
started:

If you use Google Checkout to donate to a non-profit
environmental organization on behalf of anyone you know, we'll
generate a personal view of Google Maps that includes a marker
representing your donation. The people you donate on behalf of will
get an email about your contribution, and if they follow your
example, their donation will be marked on your map as well.
We'll connect the markers, so that you can watch how your
generosity spreads as more and more people donate. Visit
Checkout's href="http://checkout.google.com/earthday/" id="uwke" >Earth Day
page to learn more.

Hot on the heels of last week's href="http://www.google.com/transit" id="f:50"
>Google Transit launch in href="http://google-latlong.blogspot.com/2008/04/google-transit-arrives-in-chicago.html"
id="r::k" >Chicago, a whole href="http://google-latlong.blogspot.com/2008/04/google-transits-early-bird-earth-day.html" >
new batch of transit agencies have made their data available on
Google Maps. From Lubbock, Texas to Walla Walla, Washington, people
in communities across the country will now find it easier than ever
to leave their cars at home.

I hope you'll take a moment to download the newest version
of >Google Earth, which

href="http://googleblog.blogspot.com/2008/04/whole-new-world-to-explore.html"
>launched earlier today. While you're
exploring its href="http://google-latlong.blogspot.com/2008/04/introducing-google-earth-43.html"
>fancy new features, be sure to check out some
of the latest Global Awareness layers (found in the left-side
"Layers" panel) that celebrate the beauty and
biodiversity on Earth, like >ARKive's Endangered Species and href="http://www.greenpeace.org/"
>Greenpeace's Stop Climate Change. And I
encourage you to visit the

href="http://earth.google.com/outreach/showcase.html"
>Google Earth Outreach Showcase, which features
a number of environmentally-focused KMLs that can be downloaded and
viewed in Google Earth.

Tell the world what you're doing for Earth Day
(and beyond) by uploading a message to our href="http://www.google.com/earthday08" >Earth Day '08 site.
Get together with friends, family or coworkers, grab a camera, and
take five minutes to put yourselves on the map. From the everyday
to the extraordinary, we want to hear about your plans to take on
climate change and make our planet a greener place.

href="http://www.google.com/earthday08/" > onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"
href="http://www.google.com/earthday08" > alt="Earth Day 2008" id="BLOGGER_PHOTO_ID_5189901037981795602"
border="0" />

href="http://feeds.feedburner.com/~f/blogspot/MKuf?a=ZPDdQFG" > border="0" />

height="1" width="1" />

Tags: , April, Bercovich, David, google, Green, Posted, TeamOn

Posted by Alex Kinnier, Group Product
Manager

In April we href="http://www.google.com/intl/en/press/pressrel/doubleclick.html"
>announced that we're buying DoubleClick,
a leading company in the ad serving business. When we made this
announcement, we gave some of our reasons. But because online
advertising is complicated, I thought I'd step back a bit and
offer some more context. If you're an expert, please bear with
me, as some of what follows will seem elementary to those already
familiar with the online advertising world. If you're not, I
hope this gives you a better understanding of how advertisers,
publishers, ad serving companies, agencies and other companies such
as Google all fit into this exciting new mix.

A little history
In the earliest years, online ads were simple banner ads on
websites. Advertisers would purchase these banner ads for those
sites their customers would likely visit. A tire company, for
example, would place banner ads on sites for automobile
enthusiasts.

An innovation followed: Text-based ads targeted at search. Type
“drip irrigation” into a search engine and up pop ads, or
“sponsored links,” to gardening service and supply companies. This
development made online advertising accessible to small advertisers
for the first time. According to a May 2007 IAB (Interactive
Advertising Bureau) study called the "

href="http://www.iab.net/resources/adrevenue/pdf/IAB_PwC_2006_Final.pdf" >
Internet Advertising Revenue Report," text-based search
ads now account for 40 percent of online ads. Google, Yahoo! and
MSN are the leaders in managing this category of text-based ads.The
same IAB study notes that display ads account for roughly another
40 percent of online ad sales. Unlike text ads, these may
incorporate 3-D graphics, full-motion video, sound and user
interactivity. And the remaining 20 percent consists of other
categories such as email, classified and lead-generation ads.

Three portals – AOL, Yahoo! and MSN – lead the industry in display
ads. Each has more than $1 billion in annual display ad revenue.
Content sites such as CNET and ESPN.com are also in the game.
Google, however, has been a minor player in display
advertising.

Meanwhile, ad serving companies such as DoubleClick, Atlas, and
MediaPlex have been helping advertisers get their ads onto these
sites and measure how effective the ads are. Since Google has never
played in this space, acquiring DoubleClick will enable us to
complement our search and content-based advertising capabilities.
Its products and technologies will help to improve online
advertising for consumers, advertisers and publishers.

By enabling our AdSense network to work with DoubleClick’s delivery
mechanisms, for example, advertisers can obtain more precise
metrics in order to judge the effectiveness of their campaigns. The
combination of the technologies and expertise of Google and
DoubleClick will help publishers better monetize their unsold
inventory, thus helping to fuel the creation of even more rich and
diverse content on the Internet.

What ad serving is
As you might expect, ad serving is the act of serving, or
delivering, ads to websites. Google and DoubleClick play different
but complementary roles in online advertising. Google primarily
sells ads, and DoubleClick delivers (serves) ads. The relationship
between Google and DoubleClick is analogous to the relationship
between Amazon.com and Federal Express. Amazon.com makes money by
selling a book to the consumer. Federal Express makes money by
delivering it to the consumer.

For some perspective on the relative size of the ad serving
business versus the online ad sales business, some industry
estimates put the latter, globally, at about $20-30 billion.
According to various href="http://www.emarketer.com/" >eMarketer studies (available
by subscription), estimates of ad serving, on the other hand, are
many times smaller — probably 20 times smaller, or even
less.

How ad serving works
There are two types of ad-serving products: publisher and
advertiser-agency. Publishers use ad-serving products to manage how
and when the ads they have sold appear in their websites. For
example, will the ad appear on the front page of the site, or on a
subsequent page? The process of placing the ad on the appropriate
page and in the appropriate size is managed by the publisher’s ad
server.

In addition to placing ads in the right location at the right time,
ad servers report on the performance of the ads. This is an
absolutely vital function. Real-time performance reporting enables
advertisers and agencies to change the content, and timing of ads
almost on the fly. The value to the advertiser-agency of an
ad-serving company such as DoubleClick is having a single place to
measure and report on all online campaigns for ads that run on
different sites across the web.

How Google and DoubleClick differ
Google makes money primarily by selling text-based ads to
advertisers and their agencies. These are displayed on Google.com
and partner sites through our >AdSense program. We get paid when
consumers click on the ads.

DoubleClick is in the ad-serving business and has two primary
products. DART for Advertisers is an ad server that gives
advertisers/agencies the tools to plan, deliver and report on their
online ads. DART for Publishers gives publishers the tools to place
ads on their site, optimize them, and assess placement to make the
best use of their ad inventory. For the most part, DoubleClick is
paid by advertisers and publishers to serve and report on ads.
These are two vital and interrelated functions. Allowing agencies
and advertisers to deliver ads in the right context and monitor
their effectiveness maximizes the return on investment for a given
ad or campaign. Ultimately, this leads to better and more relevant
ads for the consumer.

Why we're buying DoubleClick
In summary, we're buying DoubleClick because:

DoubleClick's products and technology are complementary to
our search and and content-based text advertising business, and
give us new opportunities to improve online advertising for
consumers, advertisers and publishers.

Historically, we've not allowed third parties to serve into
Google's AdSense network, which has made it hard for
advertisers to get performance metrics. Together, Google and
DoubleClick can deliver a more open platform for advertisers, and
provide the metrics they need to manage marketing campaigns.

By combining Google's infrastructure with DoubleClick's
knowledge of agencies and publishers, we can create the next
generation of more innovative ad serving technology, one that
significantly improves the efficiency and effectiveness of online
advertising.

To manage ad inventory, some of the largest publishers use
DoubleClick DART for Publishers – but a good portion of it goes
unsold. It's our view that the combination of DoubleClick and
Google will help these publishers succeed by monetizing their
unsold inventory.

We believe DoubleClick can help Google deliver better, more
relevant display ads, which improves the online experience of
consumers. From a technical perspective, Google will also be able
to get web pages to load faster by reducing latency from ad
servers. Publishers will benefit by making more money from remnant
inventory and – as has been the case with other technologies
we've acquired – we hope to make ad serving more accessible.
Smaller publishers would get access to DoubleClick's ad serving
technology, enabling them to better compete in the global
marketplace.

Advertisers and agencies will benefit, too. AdSense will support
certain ad tags so advertisers will be able to use a broader
selection of formats in our ad network, improving ad relevance. And
the experience for advertisers will be more efficient, because
there will be an ad server that provides consolidated reporting and
management of display ads on all properties and networks. More
generally, we'll be able to use our technology and record of
innovation to improve the quality of existing products in the
marketplace. We intend to invest heavily in R&D and product
development to respond to the demand from publishers, advertisers
and agencies for better tools.

In short, Google’s acquisition of DoubleClick will benefit all
parties in the online advertising business, including advertisers,
publishers, agencies and, most importantly, consumers.

Tags: , Alex, April, group, Kinnier, ManagerIn, Posted, product

Posted by Rose Yao, Mac Product
Manager

In April we href="http://googlemac.blogspot.com/2007/04/google-desktop-for-mac_04.html" >
launched Google Desktop for the Mac to further our goal of
delivering great products on the Mac and making them universally
available on all platforms. A big thanks to all of you for using
Desktop for the Mac, and for sharing your feedback. Today we're
tackling the second part of that "universal" goal: now
Google Desktop for the Mac is available in 9 more languages:
Chinese Simplified and Traditional, Dutch, UK English, French,
German, Italian, Japanese, and Spanish. There's more on this on
the Desktop for Mac
site.

We look forward to lots more of you trying it and sending us
feedback from all over, and in different languages. We hope you
like it, and encourage you to watch for more updates from our href="http://googlemac.blogspot.com/" >Google Mac team. height="1" width="1" />

Tags: , April, Mac, ManagerIn, Posted, product, Rose, Yao

Posted by Attila Bodis, Software
Engineer

In April we announced that we were working to href="http://googleblog.blogspot.com/2007/04/were-expecting.html" >bring
presentations to Google Docs. (Astute readers may recall
learning about this href="http://googlesystem.blogspot.com/2007/02/google-presently.html" >
even earlier, which caused a bit of excitement around here.)
And today we're unveiling the new Google Docs presentations
feature and invite you to try it at href="http://docs.google.com/" >documents.google.com. Maybe more
than any other type of document, presentations are created to be
shared. But assembling slide decks by emailing them around is as
frustrating as it is time-consuming. The new presentations feature
of Google Docs helps you to easily organize, share, present, and
collaborate on presentations, using only a web browser.

Starting today, presentations — whether imported from existing
files or created using the new slide editor — are listed alongside
documents and spreadsheets in the Google Docs document list. They
can be edited, shared, and published using the familiar Google Docs
interface, with several collaborators working on a slide deck
simultaneously, in real time. When it's time to present,
participants can simply click a link to follow along as the
presenter takes the audience through the slideshow. Participants
are connected through Google Talk and can chat about the
presentation as they're watching. Not wanting anyone to feel
left out, we've made the presentation feature available in 25
languages; Google Apps
customers can also access it as part of Google Docs.

We hope the millions of people who already create and share
documents and spreadsheets will find presentations a welcome
addition to the Google Docs family, and we can't wait to add
even more features and enhancements.

If you're new to Google Docs, watch this video to learn more
about creating and collaborating on documents (and now
presentations!).

height="1" width="1" />

Tags: , announced, April, Attila, Bodis, EngineerIn, Posted, software

Posted by Posted by Arvind Jain, Google
Bangalore

On April 6 and 7, Google India celebrated the coding community in
Southeast Asia by hosting the second href="http://www.google.com/indiacodejam/" >Code Jam
competition. At nearly 15,000 entrants, this year’s registrations
topped last year’s. The annual software coding fest consists of two
online rounds, in which participants competed to solve three coding
problems more quickly and accurately than their competitors. The
top 50, who came from India, Pakistan, Bangladesh, Indonesia and
Singapore (and included one female finalist, by the way), were
invited to compete in the onsite finals. (We made a href="http://video.google.com/videoplay?docid=6756821813540907008" >video
about the finals.)

onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"
href="http://googleblog.blogspot.com/uploaded_images/India_Codejam-728590.jpg" >
alt="" border="0" />Though it was incredibly close, last
year's winner, Ardian Kristanto Poernomo, from Indonesia,
snagged the grand prize once again. Abishek Kumarasubramanian from
Chennai, India was less than 3/100ths of a point behind him.

The two-day event also featured of team building activities and
Google engineering presentations. We’re especially delighted that
over half of the finalists expressed their interest in working for
Google. And if you’re one of those, go href="http://www.google.co.in/intl/en/jobs/index.html" >here.

Tags: , April, Arvind, BangaloreOn, google, Jain, Posted

Posted by April Yu and Jennifer
Bostrom, University Programs

It's that time of year when we happily announce the winners of
the 2006 Google Anita
Borg Memorial Scholarship. We're awarding 19 $10,000
scholarships to these outstanding young women — graduate and
undergraduate students who are completing degrees in computer
science and related fields — with our href="http://www.google.com/press/pressrel/anitaborg06.html" >congratulations:

Brianna Bethel, University of Colorado - Boulder

G. Ayorkor Mills - Tettey, Carnegie Mellon University

Gillian Rachael Hayes, Georgia Institute of Technology

Himabindu Pucha, Purdue University

Karen Fullam, University of Texas at Austin

Kristen Walcott, University of Virginia

Kristina Chodorow, New York University

Laura Rouse, Georgia Institute of Technology

Marta Magdalena Luczynska, Massachusetts Institute of
Technology

Megan Olsen, University of Massachusetts Amherst

Michele Banko, University of Washington

Neven Abou Gazala, University of Pittsburgh

Parisa Michelle Tabriz, University of Illinois,
Urbana-Champaign

Rebecca Nancy Nesson, Harvard University

Shana Kay Watters, University of Minnesota

Sharmishtaa Seshamani, Johns Hopkins University

Soumi Sinha, University of Illinois, Urbana-Champaign

Tracy Westeyn, Georgia Institute of Technology

Vinithra Varadharajan, Carnegie Mellon University

And we also recognize these 28 highly qualified finalists, who will
receive $1,000 awards from us:

Alicia Avelon Permell, Michigan Tech University

Anagha Mudigonda, Polytechnic University New York

Anna Tikhonova, University of California, Davis

Annie (Hsin-Wen) Liu, University of Washington

Ashima Kapur, Carnegie Mellon University

Cindy Rubio Gonzalez, University of Wisconsin-Milwaukee

Delphine Nain, Georgia Institute of Technology

Divya Arora, Princeton University

Emily Grace Christiansen, University of Minnesota-Morris

Emily Shen, Stanford University

Erika Chin, University of Virginia

Eva Mok, University of California, Berkeley

Evelyn Mintarno, Stanford University

Gina Upperman, Rice University

Hayley Nicole Iben, University of California, Berkeley

Jiayue He, Princeton University

Jing Chen, University of Pennsylvania

Laureen Lam, San Jose State University

Lingyun Zhang, University of California, San Diego

Lu Xiao, Pennsylvania State University

Meeta Sharma Gupta, Harvard University

Moushumi Sharmin, Marquette University

Neha Rungta, Brigham Young University

Rachel Weinstein, Stanford University

Sunny Consolvo, University of Washington

Tanya Lee Ann Crenshaw, University of Illinois at
Urbana-Champaign

Valerie Hajdik, Texas A&M University

Xiaonan Zhao, Northwestern University

Tags: , April, Bostrom, Jennifer, Posted, ProgramsIts, University, Yu

Author: Shi Xinglan

On April 16, 2007, Yahoo shopping searchGo up silently line, through iteration examination and test, affirm after doing not have a problem, panel staff just loosened at a heat. Everybody can see a label on Yahoo home page now, this is brand-new shopping search.

Compare consumption, begin from shopping search

Shopping search from begin provision to arrive on test version although line time is very short, but everybody is acted on strictly all the time ” shop more convenient, operation is simpler, find more low ” the tenet will design and develop this new product. Should say, shop so complex issue is done simple it is a very big challenge, our product manager gives the quickest and simple user experience for the design, cell of how many head to know dead?

Go up of the line the following day in the morning, we received a lot of respects to be searched to shopping reputably, the feeling is very gratified, although know to need the work that do to still have a lot of, still need more effort, but the user is right of Yahoo love and include let us be touched very much really. Later, what we can take a netizen seriously more is interactive, ceaseless perfect shopping search, let it ” look more beautiful ” .

Our joy and hope

As shopping lover, everybody is willing to see more and more consumption information, but huge information always lets a person lose confidence: Depreciate, dozen fold, the net is bought, the life is medium, secondhand trade… the search technology that the advantage of shopping search depends on it essence of life allows, all sorts of information related the finds a need commodity that can make an user rapid and accurate, and a large number of businessmen that the partner cleans out treasure also can be us provide adequate commodity source.

Why to say to clean out treasure only? Favour, this is next expectation. We clean out current test version only the businessman of treasure and commodity, origin compares concentration, but in in the future can more content bring everybody.

The characteristic of shopping search

, commodity detail page: Perhaps attentive friend can discover, the commodity detail page that from the search result page dot takes is not so ” simple ” . With “
Nuojiya N72” for exemple, inside commodity detail page, included the important parameter of N72 not only, and still N72 is in clean out the information that thousands of business door sells treasure, information about N72. The user still can be in ” entire network is commented on ” in undertake commenting on to N72, and need not register can publish a comment. Nevertheless now do not have commodity detail a lot of commodity, specific what can see a detailed information? Everybody searchs quickly ^_^

, depreciate to taste commodity, newly: To allow authority can will substantial the biggest change, shopping search was chosen designedly ” depreciate, taste newly ” commodity, dedication gives authority.

, the price compares: We can have the commodity of complex parameter to undertake specific comparison to the part, and relative way is directer, more convenient.

, navigation search: Be in necessary when, shopping search can offer navigation search for everybody etc according to brand, price, the rapid and accurate commodity that finds oneself to need.

, search information: We are found in entire network with shop pertinent commodity information, concentration is shown in ” search information ” in. Here, you can find many evaluation, guide buy, the shopping information that the netizen comments on, provide rife guidance information for consumption.

, home page recommends: Small make up people chose a lot of high-quality goods to give from inside numerous goods user, hope everybody can like.

Do you love to shop? If be, you can like to go up certainlyYahoo shopping search. What do you have to experience in use process with idea, also welcomeCarry us.

Tags: , April, Author, searchGo, Shi, shopping, XinglanOn, yahoo

Author: Yahoo searchs log group

At the beginning of April, “Harbin Institute of Technology - Yahoo China combines a lab ” sign with hang out one’s shingle the ceremony is inHarbin Institute of TechnologyNew technology building is held, this is Yahoo establishs a laboratory jointly with domestic college first.

A lot of people know what Yang Zhiyuan of two doctoral students and David Filo established 1995 to Yahoo is university of You Sitan blessing, but do you know the relationship of Yahoo search and college is very close also?

Searching engine is current one of the most complex foundation application on Internet, the theory that involves network of mining of Information Retrieval, data, multimedia, artificial intelligence, computer, distributed processing, Natural Language Processing to wait for much territory and technology, belong to interdisciplinary applying, with there is close connection all the time between the college. 1996, the predecessor Inktomi company of YST of Yahoo search technology divides school professor Eric Brewer and student Paul Gauthier to establish by Bai Kelai of American California university. In July 2005, yahoo divides school collaboration to build with Baikelai againResearch center, attention is mixed in socialization media and mobile media technology application, help people have creation, description, discovery on Internet, share and edit all sorts of multimedia work.

The lab of the first college besides the United States is You Yahu and Chile university engineering the courtyard is joint, be located in the academy of Yahoo South America of Chile Santiago, by famed Information Retrieval expert
Ricardo Baeza-YatesWill lead, study the domain includes network search and data mining. In addition, ricardo still is in charge of the laboratory that heads Yahoo to be in Spanish Barcelona at the same time, with the cooperation with Pompeu Fabra close university, same attention is dug in network search and data.

This, of lab of Yahoo of Harbin Institute of Technology hold water, not only indicating Yahoo aux will be able to is more thorough the demand of user of ground understanding China, and the research actual strength that can treat a field for a long time in Chinese language through Harbin Institute of Technology, the market reaction that searchs for Yahoo is carried fast. In the meantime, the technical setting with deep Yahoo and long-term data are accumulated, also can provide stronger power for project of research and development of science and technology of Harbin Institute of Technology. As we have learned, at present is very multilateral border is famous the enterprise all began similar collaboration with domestic university, but company of global tip Internet builds associated lab to still be belonged to in home first. In cooperative process, yahoo China will be nonsked hold a chair for the student, offer exercitation opportunity for computer colleger. In the meantime, both sides can combine the name of the lab to apply for to combine project approving to the country.

New lab will get together in text above all kind, the domain such as problem search begins collaboration, the newest demand that later period can search an user according to China begins more depth second the project cooperates. We are expecting, before long in the future, the lab will roll out more and outstanding Chinese to search a service for user of domestic broad Internet.

Tags: , April, Author, Beginning, groupAt, log, searchs, yahoo