A few keywords that the website analyses

Filed under: SEO Optimization — Wrote by Lees on Tuesday, April 8th, 2008 @ 1:00 am

Before introductory website is analysed, need understands a few keywords, namely commonly used term. The document that Hits file visit is measured even if the website is requested inside proper time is counted, the file of any websites is calculated inside through browser visit by the user. For instance a webpage contains the word of 5 pictures, so express to have 6 Hits. This number is very big normally. Pageview browses a quantity integratedly to also can be regarded is page visit, want the amount of the page of the website that user place looks namely, this number states the user is right the interest volume of website content, if this number is lesser, need to reconsider the content of the website so, design. Visits visits number occasionally Visits also calls conversational number Session, visit is an user in conversational time the visit of immanent website, can include a lot of Pageview. Most statistical analysis tool can think to exceeded 30 minutes to end with respect to conversation when user leisure. Number of the person that Unique Visitors is visited exclusively absolutely expresses to visit the amount of the individual of the website, the average number that use IP will express. Inside period of time, an user may be visited for many times, with respect to the Visits that can have for many times, but be an Unique visitor only.

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The term that the website analyses

Filed under: SEO Optimization — Wrote by Lees on Monday, April 7th, 2008 @ 7:11 pm

Do above all here declare, compare with English normally accurate, my Chinese translates the place that often has the words fail to convey the idea. So, term is good with English still. After-click tracking (ACT) also call Path Analysis, clickstream, or Navigational analysis, say simply, it is the method that the user adopts on your website, from at the beginning Referring Page, enter your Landing page, pass next a series of page, leave from Exit Page finally. Clickthrough Rate (CTR) had done click advertising friend to know, this number is advertising clicks what the number shows a number with its to compare. Still have a meaning of course, it is the hit of on the page a certain link. This effect to the website measures Conversion a very significant number, trade when a Conversion is called when finishing, be called changeover sometimes, this Conversion can be the person that visit a website becomes a customer, the person that perhaps register, or the member OK. Entry Page is general I like to say for Landing Page, just as its name implies, it is the first page that the user enters a website. Exit Page is apparent, with Entry Page opposite, it is the user leaves when the website, that page that visits finally.

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The tool that the website analyses

Filed under: SEO Optimization — Wrote by Lees on Saturday, April 5th, 2008 @ 9:37 pm

Want to do website analysis, be about to find appropriate tool, the simple tool that says the website is analysed can divide 3 kinds. 1) the server carries software my for instance commonly used Awstats. It is an installation the software on the server, take a website to visit Log file through be being read directly, will do statistical analysis. Advantage: Can from can visit anyplace; Rate is rapid, because normally these statistical analysises are to pass Cron task to come to those who carry out time; Free, awstats is to open source software freely, the similar service that business of service of a lot of spaces provides together along with the space also is free; Reliability is high, because be to be read directly,take Log file, service of all of course visit has a record; Privacy issue, because be the analytic tool that uses oneself, do not have the opportunity that is gained by tripartite of course; The website visits wrong statistic, because be based on the statistic of Log log,be likewise, all visit records have, also include the of all kinds and wrong count such as 404 mistakes; The spider that searchs engine visits statistic 2) desktop software this kind of software is commercial software normally, few and free, for instance Web Trends, SawmillEtc. General this kind of software is to install the desktop computer in the user to go up, download the Log file of the website regularly next, undertake analytic statistic in this locality. Need not get online to be able to be used. 3) online statistic service serves this kind very popular now, at present the individual is used most is Google Analytics. Want to use the word that online statistic serves, need is in all pages of your website, join code of a paragraph of statistic. And in statistical process, be won’t statistic arrives of those 404 mistakes. And these 3 kinds of types that I introduce face of actual before last have good qualities and fault each, either it is certain to say some is planted good, so, perhaps go to the lavatory what you choose you to be familiar with only those who use is good. DavidYin is in at ordinary times, basically use the first mix the 3rd kind, use AwStats and Google Analytics at the same time namely.

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Setting analyses alliance of Chinese main advertisement

Filed under: AdSense — Wrote by Lees on Saturday, November 24th, 2007 @ 8:28 am

Be in China, advertisement alliance is greatly small add up also have hundreds, dimensions has have greatly small, quality is uneven also of course. Basically choose a few alliance that make bigger today, comparative their setting actual strength, make reference to broad stationmaster.

1, Google Adsense need not say, goolge Adsense held the position of the old for certain. Goolge is a company that in the United States Nasidake appears on the market publicly, advertising Wu involves the whole world, although advertisement income of China holds its very small proportion only, but compare with other country alliance, still be far ahead. Because have so abundant background,be, google never also puts profit in the first, he pays close attention to the experience of system and user more.

Google market prise: Business address of alliance of 156 billion dollar: C of edifice of science and technology of garden of science and technology of Tsinghua of Beijing Haidian area 16 (hire: 5.7 yuan / day / square metre)

2, Baidu alliance Baidu is the company that in the United States Nasidake appears on the market likewise, what differ with Google is him be ” China ” company, so-called understand a Chinese more. The main income of Baidu is the contest price advertisement that comes from Baidu to search engine, the income scale that allied site place brings comes high as Google. Baidu marchs this year Japan, what and had been done have a deficit 10 years in Japan is preliminary, this shows its actual strength. Baidu alliance also is the competitor with the biggest Google at the same time.

Market prise: Business address of alliance of 7 billion dollar: North of Beijing Haidian area 4 annulus on the west road ZhongGuanCun on the west edifice of area ideal international 12 (hire: 6 yuan / day / square metre)

3, the alliance in A (Yahoo) Yahoo enters China the earliest, but the development that is in China is like person meaning very much however, after Alibaba buys Yahoo China, to its business undertakes conformity. But in engine of 3 big searches, the allied portion in A still disappears have growth, be swung at the back far. Rolled out the mom in A August, the alliance in promising A uses up the suspicion of charge. At present Alibaba is planning appear on the market, back Alibaba, the allied integral actual strength in A still powerful.

Market prise: 2.8 billion dollar (Alibaba) allied business address: Area of Beijing rising sun looks at A of center of a Wen Telai greatly on the west 9 (hire: 5.7 yuan / day / square metre)

4, network of harvest of CHANet of CHANet harvest network is the alliance with rapidder recently development, he is the parent company is group of Japanese love Devin, its are ranked in JANet of alliance of the achievement pay of Japanese operation advertisement the 3rd, carry operation this product, the company appears on the market at succeeding last year. Issue of faithful trade of Japanese Yi Teng buys Aidewei this year the share of 15% , develop Internet advertisement market jointly. Although CHANet is company of a day endowment, but complete by Chinese operation, have powerful technical group and sale group. Count from staff person for, it is the advertisement alliance with domestic the largest scale. It is reported, CHANet plans to be in before long appear on the market at the United States in the future.

Allied business address: The road in sea of the Huaihe River of area of Shanghai Lu bay 775 new China couplet edifice on the west building 10 (hire: 5 yuan / day / square metre)

5, Linktech gets gram spy Linktech also is company of a foreign capital, it is the Linkprice of network sale business with famed Korea is in China the wholy-owned subsidiary of investment. Linktech is good at at CPS advertisement, inside period of time, nobody can reach the place of its CPS old. But negative news of near future Linktech is ceaseless, collective of portal of CEO additional monarch, employee leaves his post, big media turns in succession his home. Do not know Linktech to whether can have crossed this bank.

Allied business address: North of area of Beijing rising sun the road in 4 annulus D of 6 Hua Tingjia garden 28D (hire: 2 yuan / day / square metre)

6, Smarttrade Zhi Yizhi is easy also be a batch of home’s earliest alliance, at first is given priority to with becoming graph bell, development makes the alliance that pays fee by the effect after. Zhi Yili belongs to advertisement of new good Ye, new good Ye is China’s oldest Internet ad and provider of interactive sale service. This year in March, cent is numerous buy good Ye with 225 million dollar, implementation is strong strong together.

Allied business address: Peaceful road of Shanghai mayor peaceful warden edifice of shopping centers of 1018 Long Zhimeng 21 (hire: 7 yuan / day / square metre)

7, allied (Lianmeng.com) alliance is former the new company that the old cast of 265 advertisement alliance makes, title of website of no less than is same, the side key of the company will be put on the business of advertisement alliance. 265 it is Cai Wensheng makes the network address navigation that come out stand single-handed, begin to involve allied business subsequently. This new company also got IDGVC is noted endowment.

Allied business address: Area of Beijing rising sun east the road in 3 annulus B of 55 Fuli Gemini 1901 rooms (hire: 3.5 yuan / day / square metre)

8, narrow accuse narrow accusing predecessor is very easy company, ever got Japanese Mitsui lives wind of friendly insurance company is cast, it is company of Beijing’s well-known new and high technology. Narrow the advertisement form that announce and Goolge Adsense are very similar, with a few home big media has collaboration, for instance net of Netease, xinhua net, people.

Allied business address: Street of Beijing University of Xizhimen of Beijing Haidian area edifices of 60 international of date head steel 17 (hire: 4.5 yuan / day / square metre)

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