Google Adsense College

When examining Google AdWords item today, saw below this special provision, be aimed at chinese mainland only.

Advertise in China the ad laws and regulations to abide by People’s Republic of China and law, to category of the following product, advertiser of Google AdWords requirement refers business charter and examine and approve a proof: Books of * pesticide * / food of * of periodical * cosmetic / the AdWords advertising geography that drug of animal of patent * of praedial * of * of service of medical treatment of * of medical apparatus and instruments of * of cordial of food * health care refers the requirement of charter and proof to become you only locates the position includes language of China and target to include Chinese, you just need to offer charter and proof in the light of these product categories. Before affirming you have the necessary documentation that place of People’s Republic of China asks, we won’t show your ad. The aleatoric product that if your AdWords advertisement did not publicize a row,did not include these the product of the category, criterion you need not send charter and proof at present. Nevertheless, this list can produce a change according to the change of Chinese government policy. The corresponding documentation that has Chinese government demand only to the advertiser outside Chinese condition (offerred Xerox to Google) individual and company just can be the product in these categories to put AdWords on advertisement. Give you possibly to this any brought inconvenience, we express regret greatly.

Tags: , ad, AdWords, Business, Chinese, provision, Special, The

1.Define advertisement goal. Optimize strategy to depend on the goal that defines for ad series. Had particular way, can formulate strategy in order to achieve a goal, dog the effect is hand-in-hand travel is necessary revise, achieve the result of expect thereby.
It is a few typical targets and the give typical examples that pay close attention to a domain mainly accordingly below:
“I hope to obtain more to click quantity ” .
The key pays close attention to key word and website. Lead through adding key word and website to increase advertisement to reveal to your ad group.

“I hope to raise a hit (CTR)” .
The key pays close attention to advertisement quality. Click a quantity through optimizing your advertisement to attract more, the key word that has high specific aim through the choice and website and use negative key word to eliminate show a number additionally.

“I hope to raise investment return rate (ROI) “
Above all, the key pays close attention to your advertisement and key word and website, suffer in order to attract appropriately numerous. Next, the key is put on your website. The target webpage that ensures you are installed and website can make the user finds the product that your advertisement place offers.

2.Liquidate account, make its produce the biggest effect. The account with reasonable construction more manage easily, and make you locate effectively suffer numerous.
Arrange ad series by the theme.
The ad series that makes independence for every your product line, resource or brand. This conduces to you more conveniently monitoring advertisement, hand-in-hand travel is necessary adjust in order to improve ad series result. Want to decide you hope every ad series achieves what kind of goal above all, adjust the structure of ad series according to this one target next. Examine chart and know the structure of your account in detail.

Choose right target language and target place.
Be aimed at every ad series, can choose to locate advertisement specific language and position (choose budget and other setting) . Choose the language related to your business and place only without fail please. For example, if you are in near the company inside location,provide deliver goods service, the country related optional choose and this area / area, area or city, and do not choose ” all countries / area ” .

Make very specificAdwords advertisementGroup.
As identical as ad series, every ad group should pay close attention to a certain single product mainly or serve, ensure your advertisement can attract the most eligible user thereby. Build a key word or website list, put its into relevant ad group respectively next. Make with the advertisement with this direct and relevant list. For example, if you sell MP3 player, and already arranged ad series by the brand, can make many ad group according to the different type of each brand.

Avoid to use reduplicative key word between ad group.
Be aimed at certain key word, google shows an ad for every advertiser only, because this was not necessary,reduplicative key word is added in different ad group and ad series. Same key word meets each other compete, the key word with only better effect just can spark your advertisement.

Turn from: Google AdwordsOptimize a guidelineHttp://www.15ad.cn

Tags: , advertisement, AdWords, one, optimized

3.Choose relevant key word and website. The dependency of key word and website and advertisement target is taller, attract potential client more easily.

With the ad series that key word locates

Choose key word carefully.
The specific key word with the specific direct and relevant theme that uses the ad group with you and target webpage. Should obtain optimal advertisement to reveal rate, choose relevant key word please aberrant form, include odd plural form. If can, the word statement that considers to use spoken language to change please, replace spelling means, synonym and product or serial number. Key word toolCan help the key word list that makes a likelihood.

Use key word to match option.
To certain key word, you can obtain more advertisement to show a number; To other key word, reveal a frequency to will drop somewhat, but may obtain more clicking frequency. Use through having politic landKey word matchs option, you can attract the most prospective potential client, reduce possibly still click charge actually every time or reveal cost 1000 times every, raise investment return rate. For example, useNegative key wordThe quality that can reduce irrelvant advertisement to reveal and improves you notchs.

Use only key word network address.
Network address of key word target can reach user guiding specific target webpage, ensure your client is in thereby arrive for a short while with spark the webpage with advertising most relevant key word. The ” that clicks key word to express upper part revises key word to install ” , can revise each key word network address.

Locate with the websiteAdwords advertisementSeries

Choose a website carefully.
Use the website related to your product or service, and the website that must choose adequate measure. Dependency of place choosing website is taller, the opportunity that advertisement is able to indicate is greater. Choice website has 4 kinds of methods: Category of theme of input network address, description, choice or data of choice vital statistics. Want to obtain active list, we suggest strongly youUse 4 kinds of methods at the same time.

When use website tool is searched and choosing a website, in noticing usable website list pleaseAdvertisement formatRow. If you put specific format on the advertisement of the type only, like put a picture on advertisement only or put in character and video advertisement only, the website that ensures you choose please backs the format kind that you provide.

If be necessary, those who choose a website is relevant board piece.
If not be whole website the advertisement with you is relevant, you can choose to locate only relevantPartial website. If the website involves a lot of subjects, is not all themes the advertisement with you is relevant, this option perhaps is a right choice. For example, if you sell kitchen electric equipment, you can choose to show ad the meal share in some news website only, is not to reveal in whole website.

4.Make the ad with concise palpability, specific target. Your advertisement content can draw the attention of the user and should make your company appears extraordinary.

Key word is contained in advertisement character(comfortable at the advertisement that locates with key word) .
In advertisement character (especially in caption) the advertisement that joins key word to be able to make clear you to the user and their search is relevant. If your advertisement searchs you in the user,ad group shows when medium a certain key word, this key word can show with thick substance in advertisement character. Additional, the user searchs a product more likely or serve, accordingly, should avoid to use company name in ad headline, unless your target is promotion brand / of company name famous degree.

- many ad test in every ad group.
Try out is different and favourable measure and appeal sex term, know which kinds of way the most effective to your advertisement target. Our system will be automaticShow the ad in ad group by turns, show the ad with better effect often.

Turn from: Google AdwordsOptimize a guidelineHttp://www.15ad.cn

Tags: , advertisement, AdWords, optimized

Is the specific condition that changes this what kind of?

Reveal positional formula to current coping ad, the quality that what we consider is you notchs and click charge actually every time, this charge share depends on the offer that ranks the advertiser under you. If rank the offer of the advertiser under you,not be very tall, so although your advertisement quality is very high, your click charge actually every time the probability is not quite high also, can’t make your advertisement gains the competence that shows in coping position.

After using new formula, what we consider you no longer is actual click charge every time, what turn and consider you is highest click charge every time, and this charge is by your pilot. That is to say, your advertisement whether obtain reveal a qualification to depend on no longer the offer that ranks the advertiser under you. Accordingly, if you have the ad of high quality, you have more to control right now, can pass increase highest click charge to obtain coping advertisement to show the position every time.

Your click charge actually to will continue to be decided by contest price every time, but want those who get coping seat lowest price to restrict. This lowest price is decided according to your advertising quality, its amount shows the lowermost amount that positional place requires to make your advertisement obtains Google to search the coping over the result. With before same, Adwords advertisementquality is higher, the price that you need to pay is lower. What the fee that you pay will never exceed you is highest click cost offer a price every time.

Why does this meeting arise to plant to me influence?

We predict effect of your majority advertising will still follow the past same. Below certain circumstance, the ad that you may show by search result before discovery shows now was in coping position, vice versa. Accordingly, to accepting the ad of the influence, you may discover click on average frequency and click charge to change somewhat every time.

Often examine your statistical information without fail please, try to adjust to your ad series according to the circumstance. It is a few brief proposals below:

If you do not hope to show with higher rank the advertisement by search result shows normally,be over search result, ensure its are highest please click charge every time what you pay won’t apparent prep above normally is actual click charge every time. Insist to have routineQuality is optimized, reduce cost thereby, improve the result.

You may return pair of the following content to be interested. . .
Does the user pay after when settle accounts? When to begin expense of accumulative total advertisement? How does AdWords collect fees?

Tags: , advertisement, AdWords, coping, google, left, position, revealed

We earn the money of Google with Google, this is me before one paragraph very the experiment of amusing, everybody knows the advertisement alliance of Google has browser of a Firefox, we should make a simple page only, of make it English, the advertisement that follows Google is allied, ad is sent on Google, popularize advertisement of page of this red fox. Obtain click every time the most expensive need a many RMB probably every 3 are clicked one is changed, investment is clicked 3 times can change into to download (one clicks 1.2 yuan 3 are 3.6 yuan) . 10 are clicked even if 3, 4 download, a download is one U.S. dollor, 3 download are 3 U.S. dollors, it is 24 yuan, the ad that you send has 3.6 yuan only, such word is equal to income to go up to have 20 yuan.

Account of application Google Adwords can make ad on Google next. File Google Adsense accountCan make money with Google advertisement next.

For example this ad that you often see in other website, it is stationmaster people earn the money of Google with Google so.

Can make the page of a Firefox download technically, for example Http://www.cnjiao.net/down/Firefox.htm can. Sit next treating the income that Google brings to you. Must remind nevertheless a bit, it is OK that you must make sure your download rate is older. (Turn from: HTtp://home.donews.com/donews/article/1/109491.html)

Tags: , AdSense, AdWords, Earn, google, money

The user of the product that Google AdWords can let seek you actively and service finds you. That is to say, you can get the visit person with stronger specific aim and client. Use click cost price pattern every time, so when the advertisement that clicks you when somebody only, you just need to pay fee, such facilitating that you control cost.

Advertisement is revealed go up in Google
When the some key word that searchs you on Google when people, your advertisement may be revealed by search result. Now, you are in suffer to what already was interested in your product numerous show ad.

Google AdWords offers for you:

Target area
You can face the user that has searching on Google to put in advertisement now. Although you had appeared in Google search result, attract in the advertisement couplet network that AdWords still can help you reach us in Google suffer newly numerous.

Better control
You can be revised advertisement and adjust a budget, till satisfaction till. You still can show a variety of advertisement patterns, locate advertisement even specific language and situation.

Measureable value
Do not have marginal cost limitation already, also do not have lowermost time requirement. After you choose to click charge option every time, just meet after the user clicked your advertisement only to your collection charge. This means each yuan of budget that you spend to be able to be you bring new potential client.

Worry about charge? Need not worry, adWords can make you complete control his expenditure.
Set budget
Without marginal cost requirement- - should pay how many charge to be decided completely by you for AdWords. For example, you can install RMB ￥ 40 yuan daily budget and highest of 8 horn every time advertisement clicks charge.

Avoid conjecture
We offer key word to click quantity and charge estimation, with helping you choose key word is mixed make full use of budget. (Charge of estimation key word)

Need to pay fee to the effect only
The advertisement that clicked you when somebody only (is not the ad that showed you) when, you just need to pay fee.

>> the flow that increases your website. Join Google AdWords

Tags: , AdWords, google

Latest news, the website that Google afterwards sells the link will affect PageRank to those passing last is adopted after reducing PR to be worth the action, also do not allow advertisement now advocate, put in in AdWords have involve sell link and the ad that sell PR is worth, this part is worth to pay close attention to. To trying to be linked through buying and selling, will affect the website of PageRank, the day will be sadder and sadder. Suggest to read: Deliver the latest news of PageRank about passing business chain fetch
Of Just Search
Adwords Kicks Off Paid Link Sellers
The discussion of Google government forum

Tags: , advertisement, AdWords, concerning, PageRank, prohibits