Google Adsense College

 We will always provide a wealth of useful search results in the first place.  Let us give the following points to create a good user experience of the content of the Web site of small suggestions: 

And to provide a high degree of theme-related content 
To establish a clear theme, which provides a high degree of correlation. To avoid a pile of unrelated.  And once the subject site, can also think about how to proceed with further classification. For example, a child-care sites, can be considered in accordance with the “health care” and “treatment” and “early childhood education” to classify; You can also select a theme relevant, user-friendly domain names to keep in mind that your user-friendly The Web site.

To adopt a clear, user-friendly interface and page layout view 
Good user interface for any of the sites, including Google is very important, it can give users a good first impression on how users view Web site is also very important. If you would like to adopt multi-media such as Flash, in order to ensure the contents of the Flash site can be normal Google index, we can refer to the blog article on how best to use Flash.

Provide user-friendly features 
For example, you can provide the Search function to allow users to quickly find the content they want; you can on your site for the user to investigate, websites of their advantages and disadvantages, so that the user you are concerned about their ; You can also provide a reasonable picture of the alt text for the convenience of not view or picture of a slower speed users.

To provide original content
Users come to your site, they do not want to see other parts of the content; blindly copying the contents would undermine the user experience (to use the program will automatically crawl the content of your Web site in the ranking of search results in a negative impact).  If you do need to reprint, please respect the copyright of the original, indicating the source of the article (with a link to the original text).  Their energy into trying to organize, edit, and expand the content to make it more match your own site theme, style and layout.  If you also provide multimedia content such as music or video online, you can provide the text. If these elements are embedded in your page so that users on your site will be able to appreciate them, so much the better.

To maintain their own Web site
Web site to be “black” is a master of the nightmare.  Please check their Web site on a regular basis to ensure that the website security.At the same time, you have to avoid their Web site the attack was malicious software, reference to the blocking of malicious software - to clear and protect your Web site’s tips. 

To provide an effective and easy to obtain contact information can help you get the most direct feedback from users; If you have a Web site forum or message board, then they will not be the best to ensure that those who use spam.  How to avoid spam messages, you can refer to a small reduction in spam techniques.

Tags: AdSense content, AdSense Experience, Google index

I’ve been spending some time recently optimising the advertising here on Modern Life, and I’ve been trying a number of approaches to increase earnings while maximising user experience. It’s a tricky balancing act, as effective ads are generally more obtrusive ones. Is there an effective way to keep both effective adverts and happy users?

Optimising ad positions

I’m currently experimenting with a couple of bolder and more intelligent techniques, but one of the more drastic changes is the location of the primary AdSense unit - employing a ‘Medium Rectangle’ unit in the hottest spot (as per the Google AdSense heat map), in a very prominent top-left location. The previous position - a leaderboard type, across the top of the page, was visible but less engaging than the rectangular formats. Video ad support is also lacking in the banner-style formats.

Referral ad switching

Turning off ad display for certain referring URLs can seem counter-intuitive, but can help to preserve CPM and help increase popularity on social media sites. Currently I’ve disabled ad display for inbound traffic from Digg and Reddit. Doing so helps chances of promotion on such sites (although the change is small), as advertising can be seen as ’spammy’ - and the audience on such sites tend to be very non-clicky, so in essence the non-display of ads helps preserve a more consistent CTR.

Time-delayed display

In order to reward regular readers, and as not to put off new readers, new articles have no AdSense units whatsoever - after a week elapses, the ads automatically appear. While this may seem like a counterintuitive way to reduce ad income on the potentially more popular, newer articles, in reality most ad income is preserved. Organic traffic (from the search engines) tends to perform far better than referral-based or direct traffic, so it’s the archives that generate most of the ad income.

Removing ads from the new articles preserve the user experience whilst not making much of a dent in the bottom line. By the time the article is indexed in Google, the ads will start to appear. In essence, the organic traffic to the post archives sustains the site, while the new articles drive readership and encourage users to subscribe.

Full RSS content

One thing that I haven’t changed, although I feel is relevant to this post, is the provision of full content via RSS. Some webmasters are wary of offering their full content via RSS in an effort to preserve ad income - don’t be. In terms of pushing new content and building readership, the benefits are far-reaching with full feeds, and dwarf any possible detriment.

The best way to build a site’s popularity is to treat your readers well - but that doesn’t necessarily mean losing out on potential ad income.

Tags: AdSense Experience, AdSense map