SEO warm-up act: Take keyword strategy and skill choicely
SEO job has around product keyword, because of this keyword choose a thing to close whole Seo to work whether begin effectively; If the keyword chooses to lack rationality, the likelihood causes following conditions:
※ keyword heat is insufficient: Very few person searchs the keyword of the tentative idea, rank of even if keyword is again high, the discharge that introduce also won’t big
※ keyword competition is intense: Seo job difficulty is tremendous, the time with many expenditure and energy are long however the target of short of expect
※ affects website content directly
The keyword is chosen should consider to go in in website plan phase, the element such as area of seat of group of the characteristic of industry of place of setting of website fixed position, column, product, target or of keyword of big or little impact choose
One. Choose the basic principle of the keyword:
1. Keyword cannot too wide extensive, do not choose general keyword as far as possible that is to say
Everybody knows, “Mobile phone ” the search volume with this daily keyword is huge, if good rank can be obtained to affirm what can introduce good flow to be able to increase online sale then to change on this keyword,lead, can be imagined, the competition of this keyword will be very intense, is what with the mobile phone the shop on the net of online sale is worth one to go all out for this word head broken and bleeding? ?
These general keywords, for example: “1000 guests of ” of advertisement of travel, ” , ” the competitor without number of ” , you have the possibility Qian Ke must get good rank with investment, but you also want, can a lot of people take out more money to compete with you, final perhaps you are met very not be to one’s profit, still forget general keyword; You can discharge even if in front, brought not little flow really, but because the search is current the purpose of the user of the keyword is ambiguous, so these discharge do not have very strong target sex, and area may not contains user seat to be in without exception established market limits, of its order change rate is very low also, was to cost more cost to did not get corresponding get one’s own back however actually. Should consider the factor such as area, brand latter, for example: “Beijing mobile phone ” , ” SamSung mobile phone ” wait, the competitive pressure of such keyword will be a lot of less.
2. The keyword also cannot pass ” cold “
Over- ” cold ” the keyword obtains good rank to want many easy, but the user that introduce is measured will small; Must not call with company name do main keyword, search your company name without the person almost, you have even if certain brand is famous degree, seo purpose is the client of person translate into that lets do not know company and product.
Come for instance 1000 guests, this name is the crucial term of a special sth. recieves little attention, want to come client of 1000 guests translate into has certain difficulty.
3. Survey the search habit of the user
If you plan to buy a mobile phone, the plan understands the product that is about to buy, what vocabulary can you search to get information through Google then?
Because website architect, operator is familiar with his product and place industry characteristic too, when choosing a keyword, of easy assume sth as a matter of course the user can search feel certain to the keyword is important for certain, but real issue is: It is not certain that the user ponders over means and businessman same.
E.g. a few technologies special statement example is some more consistent the specific type of jotter, average client is not clear perhaps, also won’t be searched with it, but the person that sells a product feels these speeches are very important however, specific type may decide different value.
When choosing a keyword so, should make investigation, ask a friend the netizen for instance, if want to search this kind of product, they can be searched with what word. The choice is searched the number is maximum, the keyword with the least competition;
The most businesslike keyword is those competitive webpages least, be searched by the user at the same time the term with maximum number. The webpage that some keywords compete probably is very much, make benefit cost very low, should spend a lot of money platoon of talent of a lot of energy arrives in front, but the person that is searching this word actually is not very much.
Should make detailed investigation so, listed and integrated the efficiency is best keyword after this is both.
4. The keyword wants and website content be closely bound up, website content is reflecting product keyword
Tags: , act, Keyword, SEO Optimization, skill, strategy, Take, warm
