Selling Performics Search Marketing
Posted by Tom Phillips, Director,
DoubleClick Integration
Since we
closed the acquisition of DoubleClick on March 11, we’ve been
immersed in integration planning for each of our products and
business units. Recently we completed this process for the
DoubleClick Performics businesses, and have decided to split them
into two separately-run business units: Affiliate Marketing and
Search Marketing.
It’s clear to us that we do not want to be in the search engine
marketing business. Maintaining objectivity in both search and
advertising is paramount to Google’s mission and core to the trust
we ask from our users. For this reason, we plan to sell the
Performics search marketing business to a third party. We believe
this will allow us to maintain objectivity and the search marketing
business to continue to grow and innovate and serve its customers.
While we have not yet identified a buyer, we’ve received
preliminary interest from a number of our current partners. Search
Marketing will continue to run as a separate entity until the
division is sold.
We plan to integrate the affiliate marketing business into existing
Google operations, providing enhanced value and reach for our
affiliate advertisers, and additional tools and monetization
opportunities for our publishers. Together, we believe that we can
continue to grow this business and deliver on the high expectations
from partners.
Where it’s applicable in Europe, these plans and their implications
for employees are subject to consultation with staff and employee
representatives. During this transition, we will ensure that all
affiliate and search marketing customers receive the same high
level of service they have always experienced.
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