Latest content ID tool for YouTube
Posted by David King, YouTube Product
Manager
A few months ago, we
announced the initial development of a highly complicated
technology platform — content identification tools for YouTube.
Today, we are pleased to launch, in beta form, YouTube Video
Identification.
Video Identification is the next step in a long list of content
policies and tools that we have provided copyright owners so that
they can more easily identify their content and manage how it is
made available on YouTube.
Video Identification joins the following policies and tools:
-
Our strict repeat-infringer policy, which has been in place
since our launch, terminates accounts of repeat infringers based on
DMCA notices.
We take a unique "hash" of every video removed for
copyright infringement and block re-upload of that exact video file
prospectively.
We require a 10-minute limit on the length of content uploaded
to the site.
We provide content owners with an electronic notification and
takedown tool, to help them more easily identify their material and
notify us to take it down with the click of a mouse.
We also publish copyright tips for users in plain English and
clear, prominent messaging at the time of user upload.
Like many of these other policies and tools, Video
Identification goes above and beyond our legal responsibilities. It
will help copyright holders identify their works on YouTube, and
choose what they want done with their videos: whether to block,
promote, or even—if a copyright holder chooses to license their
content to appear on the site—monetize their videos. In
implementing this technology, we are committed to supporting new
forms of original creativity, protecting fair use, and providing a
seamless user experience—all while we help rights owners easily
manage their content. Stay tuned … and for more information, check
out our Video
Identification page.
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