How does Google reach advertisement fixed position on my website

Filed under: AdSense — Wrote by Lees on Friday, September 28th, 2007 @ 6:18 am

How is the advertisement of Google to locate to the website? Actually Google used their proprietary to search technology and webpage rank technology this two old techniques.

I think for simple ground is to divide a pace to go:

The first pace is: Register application to join this advertisement to plan - > website of entry Google AdSense - > the code of AdSense HTML advertisement with duplicate and corresponding choice - > code stickup in the page to the website. The first pace ends.

The 2nd pace is: Google uses Google to only search technology and webpage rank technology put relevant Google on advertisement to the webpage of stickup advertisement code. The 2nd pace ends.

From above in 2 paces, see not hard, the first pace is aimed at website user; The 2nd pace is the movement that Google carries out. That is to say we should accomplish the first step only with respect to OK, the thing of other gives Google goes finishing. So how is Google to realize what advertisement locates after all? It is the marrow of the content of specific fixed position of Google as follows:

Google carries advertisement code, can understand the context of the webpage and content, is not to stay in simple key word to match only go up. Be based on the profound algorithm that includes size of frequency of key word analysis, term, font and Web whole to link element of structural and so on, google can know the main content of a webpage, and can match Google ad accurately with each page.

Finally, I complement more even, the technology that is Google still can decide the main language of the webpage.

If webpage content is of other country, be like: English, French, German, Italian, Dutch, Portuguese, Japanese or spanish, adSense can put corresponding country on the advertisement of the language in the light of the content of the website. In addition, the person that Google advertisement still can be aimed at a visit is in a place to have geographical fixed position.

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