Google is about to check Pay
Beijing time on March 21 message, according to foreign media coverage, google is about to start ” pay fee by behavior ” (Pay-Per-Action) advertisement platform checks. Last year in June, google once had checked this advertisement mode inside narrow range.
“Pay fee by behavior ” advertisement platform test will be confined to American AdSense content, with groovy auction mode parts. Message personage says, google is likely a few week hind throw this one mode business to use, because this test is periodic too won’t long. Below new pattern, only network user carries out specific action, buy a product for example, or register a service, advertiser just needs to pay fee to Google. And according to current and wide application ” by click pay fee ” (mode of advertisement of Cost Per Click) , want an user to click advertisement only, advertiser is about to pay fixed fee.
If ” pay fee by behavior ” advertisement mode scores a success, google will be OK cast off stage by stage right ” by click pay fee ” the dependence of advertisement mode. To advertiser, new ad mode can help them determine the impact that defray of advertisement of each part network accepts to company battalion, avoid effectively at the same time ” click con ” problem. To the advertisement partner of Google, they can choose to show on the website come from at Googe ” pay fee by behavior ” advertisement, no matter be with why be being planted means. In addition, advertisement partner still can preview advertisement ahead of schedule, examine the information such as company name and label.
Google acted the part of middleman between advertiser and AdSense advertisement partner. For example, if advertiser paid the advertisement of 2 dollars fee, adSense advertisement partner perhaps can acquire 1.5 dollars only, the others puts in Google ’s charge all.
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