Google Adsense College

Posted by Samantha Crow, Product
Marketing Manager, iGoogle

With Americans spending the same amount of time online as they do
watching television (so says this href="http://www.pewinternet.org/PPF/r/231/report_display.asp"
id="o6z1" >Pew/Internet study),
organizations and campaigns have the opportunity to build awareness
of election issues broadly through Google tools that make it easy
for users to access information.

Gadgets — which are basically interactive and dynamic
mini-billboards — are one of the fastest growing applications at
Google. They're the foundation for iGoogle, the personalized
version of the Google homepage that has tens of millions of users.
They can also be included on most any page on the web with some
simple copy-and-paste. Our top gadget developers include a database
specialist from the University of Southern Maine, a stay-at-home
mom from Utah, and a computer science major from Puerto Rico.

Now any campaign or organization with a live website can use the href="http://www.google.com/webmasters/gadgets/promo/election.html#utm_source=en-et-mar08blog&utm_medium=et&utm_content=en&utm_campaign=mar08blog"
id="t9ba" >Gadget Builder for organizations to quickly create a
gadget. You can drive traffic from your gadget on iGoogle to your
website and help your organization be seen and heard on this new
platform. Your gadget could feature news from your organization,
blog updates, a YouTube video channel, polls, trends, speeches, and
more. You can id="pe-m" >submit your gadget to the
iGoogle directory and drive additional usage of your gadget from
your website.

By making content accessible on iGoogle, organizations can engage
supporters, reach undecided voters, and provide information to the
uninformed. All you need to get started is access to a publicly
available server where you can host your gadget files. If you
already have a gadget, make sure it's in the href="http://code.google.com/support/bin/answer.py?answer=55132&topic=12391"
id="ntfx" >appropriate category,
for instance href="http://www.google.com/ig/directory?root=/ig&dpos=top&cat=politics&sort=popular"
id="dagt" >Politics or href="http://www.google.com/ig/directory?root=/ig&dpos=top&cat=news&sort=popular"
id="xtn1" >News. If you don't have a
gadget yet, it only takes a few minutes to get started.

For more details on gadget creation, visit the href="http://www.google.com/webmasters/gadgets/about/#utm_source=en-et-blog0308&utm_medium=et&utm_content=en&utm_campaign=blog0308"
id="upix" >Google Gadget Center.

Tags: , Crow, iGoogleWith, manager, Marketing, Posted, product, Samantha