The peak of tide the noble with the 8th downfallen chapter, Motolora (6)
The person that publish: Google (Gu Ge) researcher Wu Jun
6.Unable to save a deperate situation
2001 burst of American network bubble, science and technology Nasdaq dies dish, this pair has begun originally downhill Motolora is one disaster after another more, its stock is not worth 8 dollars from what the 50 much dollars 2000 fall to 2003. (annotate: 2000 Motolora once 1: The cent of 2, divide a share price before to exceed 100 dollar. ) 2003 9 month, the grandchildren of Calvin of · of Motolora author Paul overcomes Lisituofu Calvin to must leave the post of Motolora president, motolora ended household company from now on the history.
Change a CEO to be able to break up in that way like HP dish the job always can not produce. The succession of Calvin person the skill that Zander can do not have He De of HP new CEO and luck, although he assumes office when put forward to recapture a mobile phone to have the catchword of rate. Recieve orders with transnational corporation great majority the succession of jeopardy person same, the company made recombine after Zander appears on the stage, large-scale cut down the member of persons employed, the profit of the company is protected, share price also came up. In the meantime, he goes out semiconductor branch cent to appear on the market, business of mobile phone of prep bent on. But, running company side, he did not show outstanding ability. Handle affairs efficiency still not tall, inside bottle apparent, the product develops the SamSung company that the latercomers surpass the formers cannot catch unexpectedly on speed. Every a few months can roll out SamSung a mobile phone, and it is clear that Motolora half an year cannot be defined a new mobile telephone. Not only such, motolora every success appears on the market a mobile phone, the mobile phone that has more money quits. Accordingly, the design cost of Motolora mobile phone is extremely high.
Motolora looks down on SamSung and Nuojiya up to now the ignored core technology, way that does beautiful frame work on exterior and function only. Motolora thinks technology and quality are the key of the product all the time, accordingly I say it is a noble of IT course of study. This does not have a fault of course, but far insufficient. Today, be in at least mobile phone industry, which are each company products less than in the difference on hardware technology, the hardware that designs a mobile phone and be in ZhongGuanCun in those days assemble a PC is euqally easy. There are a few chips inside present mobile phone, and of core have only, it is OK to go should be being bought only to TI. (this also is why the reason that China has brand of countless mobile phones. ) the element that because the quality of this mobile phone is not exclusive,decides the market. On the other hand, the quality of all today mobile phone is very greater than having 20 years ago rise, the mobile phone quality with the good quality before poor mobile phone also compares quality 20 years today is better, that is to say the mobile phone with poor quality is patchy also can use. Want to be on today’s mobile phone market (be in especially Asia) stand firm foot, the design of function, exterior and quality and technical content are likewise serious, the development of commerce and market is more cannot do one thing and neglect another, in these respects, the company of Motolora and market of machine of junior proceed with lies almost same on the scratch line.
Motolora is in early 7, the value that platform of operating system of unified mobile phone sees 8 years ago. 10 years ago, motolora and each mobile phone of all mobile phone manufacturer have his distinctive hardware and software, development work repeatability is very tall, between process of mobile phone application also each other is incompatible. Motolora tries to make a current operating system regard it as the unified platform that the mobile phone will develop henceforth. This idea is original and good, but Motolora chooses a fault platform, pitch on Java. The vice-president director mobile telephone that it brought Java of a director to develop from sun company is general the development of the operating system, at the same time engineer of a lot of Java comes to Motolora company service develop this platform. But, java has a congenital inadequacy that cannot overcome, it is speed too slow. 2004 year, when this platform prototype is developed, the company discovers its speed has a few of real time speed only, although hardware speed according to rub the rate that Er theorem calculates rises, this operating system also cannot realize real time inside a few years. Because this Motolora must abandon this platform. After this, motolora tries to develop the general platform that is based on Linux again, but as a result of inside bad news, progress is not great also. And right now, the small group of Andy Robin had obtained tremendous breakthrough on platform of Linux mobile phone, this group is bought by Google before long, become the prototype of the Android of mobile phone platform that the whole world opens a source today. Because Motolora carries out force inadequacy, lost the optimal chance of platform of operating system of unified mobile phone eventually.
Motolora makes a mobile telephone 20 years, say to go up without function of a hand up to now ” Cool ” - of cruel. Zander also does not have the endowment of malic company Qiao Busi in this respect. Although malic company enters mobile phone market the latest, made best today mobile telephone however. Developing market field, zander can think up raising the market to have the medium with exclusive and effective rate is dozen of price war. For a short while, the market that the method of this drink poison to quench thirst-seek temporary relief regardless of the consequences improved Motolora really is had rate. But, the profit itself as a result of Motolora mobile phone is thinner than Nuojiya, depreciate the space is limited, after two years, when can falling without profit again when Motolora, the in-house inefficient, problem that manages a disorder still does not have there’s still time to solve, the market of Motolora is had rate had begun to glide slowly. Became 4 years the Zander of CEO must leave his post.
Motolora does not have the luck of HP, it has not found a right leader up to now. New CEO did not find the miraculous cure that saves Motolora up to now. According to report of wall street daily, motolora thinks up the lousy idea that sells the mainest mobile phone branch unexpectedly. But, be willing to take over without the company unexpectedly, those who see problem of interior of branch of Motolora mobile phone is serious.
The emancipator of Motolora perhaps is in China. The investment that Motolora is in China 20 years ago is very successful, its China company is Motolora abroad the branch with the biggest, highest turnover, and it is the bridge that facilitating Motolora and Chinese government and industrial group cooperate in the round. According to report of wall street daily, try to offer a mobile telephone in Motolora when the branch is the hardest, motolora and lot of company of a few China fell to enlarge cooperative agreement, this can have a favourable turn probably in production and market. But, these collaboration are far water only, is not knowable still.
Last word
Motolora serves as the world wireless (mobile) the pioneer of communication and leader, can say to start whole industry. Regretful is, it led the first tide of mobile only, be caught up with by adversary and exceed. After this, because technical course is wrong, executive power is insufficient, lost the possibility that uses technical advantage to recapture the market. Motolora once crossed communication and computer between two big fields, have the possibility that becomes the computer and overlord of communication course of study at the same time very much even. Retreat one pace to tell, want it to be in the center of the computer only processor CPU, the digital processor DSP of communication or foot of stand firm of domain of mobile phone any, perhaps can correspond down computer revolution revolutionary spring tide is ongoing, remain invincible. But, its leader heads a such giant firms feebly, make the company does not have specialism direction instead, suffer a defeat at the same time on each battlefront.
The matter just right of Motolora and AT&T be on the wane is contrary. AT&T can accuse as a result of neither one partner, feel without the person the company is him, it is its long-term interests consideration, then the nearsightedness of the board of directors is mixed greedy forfeited it. And Motolora is contrary, all the time by Kaerwen familial control, sansei of article blocking Er wants to do hundred years old shop it very much, won’t appear of course AT&T tore open the black sheep behavior that sell, but he is unable to do what one wants very much to do, incapable the challenge that meets information revolution. Accordingly, motolora the company inevitable land of this lordliness is downfallen. If at the outset the cacique of Motolora is Gates’ general perhaps and electric Welch, it perhaps won’t be today this ending. I emphasize the importance that company leader develops to the company for many times in front, of Motolora promote declining is a very good example.
Of gentleman lustre, 5 worlds and behead, the company of familial to a noble type also is such. Although Motolora be on the wane, but it comes a few years benefit at us this world. Without it, we perhaps should use a few years of mobile phones late, without the competition of it and Intel, our computer perhaps is done not have so fast today.
