Google Adsense College

How to use Google AdSense with Mambo: AdSense Mambot Installation and Setup

If you would like to use Google AdSense on your Mambo site you would have to add some functionality to your Mambo Administration tool.

First of all you need to download the necessary application. Please find and download the Adsense Mambot from here. Please, save it on your local drive, from where you can upload it to your Mambo site later on.

As you can see the application is a Mambot, so, you need to upload it in your Mambots menu. Please select Universal from within the Installers Menu.

Now, click the Browse button and select the file which you already downloaded - the Adsense Mambot and press Upload File and Install.

Now you can see the new Mambot in your Mambots list.

Next, please select Site Mambots from your Mambots menu:

Find the Google Adsense Mambot link (please note it could be on your 2nd page) and click it.

Here you need to enter you Google AdSense data so that you are able to display Google Ads on your Mambo site.

Next to each item from the Parameters section there is a more Info button.

Please, take the necessary data from your Google Adsense html code.

Tags: AdSense Mambo, Mambo Setup

The very first site that I started as part of this project was the site that I used for the 30 Day Challenge. At the moment this site does not even have AdSense on it but that doesn’t really matter at this stage because monetization is irrelevant until there is traffic.

Analysing the Traffic More Closely

So far all the sites have had just the tiniest trickles of traffic - less than 5 visitors per day but yesterday I saw the first little jump, up to 17 visitors for this first site and the rest still sit between 0 and 5. The first thing I did was to check where the site was ranking for my target keyword and here’s the interesting thing - it has completely dropped out of the serps for the target phrase. It dropped out 2 weeks ago and I assumed that this little mini spike must mean that it had come back and it hadn’t.

So I took a closer look at the keywords used to drive the traffic (it is all search engine traffic) and I noticed that they were all much longer tail keywords. I’m not going to give you my actual niche keywords but to try to explain, imagine my niche is “soup recipes” and each article I write is a recipe for a particular soup, I’m getting ranked on keywords like “chicken soup recipe” but not yet for the target keyword.

This is both good and bad. The bad news is that so far I have not even had a single click for my target keyword phrase - I’m just nowhere to be seen in the serps for it which means that I have a lot more work to do before I can hope to start getting traffic for that keyword. The good news though is that I’m getting a whole bunch of traffic (relatively speaking!) for keywords that I am not even targetting which means that when it does start to rank properly, I can expect a decent amount of traffic from this site and hopefully from the niche in general.

Looking at the Rankings

The main keyword is not ranked at all in the serps - I paged through to the point where it said that it would only show duplicate results. What I did next is have a look at the long tail keywords and saw some themes going on, I checked the rankings and sure enough my pages are ranking for many of those keywords in the top 20 results. That’s good news and there’s something better too - I noticed I had traffic for an article I only wrote the day before yesterday and when I checked my ranking for the most obvious keyword, my new page ranks at number 7.

This means that even though my site does not yet have enough juice to rank for the main keyword (which has just over 26,000 competing pages), I do have enough juice to rank for those tiny little phrases and can now do so in a matter of hours. This is great!

A lot of fuss is made about doing keyword research and now that Google has incorporated real numbers into its tools we can now do much more accurate predictions for traffic. It will now tell you how many searches per day that keyword gets which means that you can now more accurately predict how much traffic you will get if you rank number #1 for a given phrase. According to Google, my phrase should drive about 130 visitors a day to the site in the number #1 spot - of course this depends on having an enticing title and description and so on so as always its just an estimation.

But here’s the thing, if I did one day manage to rank number #1 for that particular keyword, the main page may get 130 visitors or so, but how much additional traffic would the site as a whole get? This is one of the advantages of the keyword sniping strategy. By building a whole site (albeit a small one) around a single keyword you get to rank for all those long tail keywords too. This of course assumes that you write original content for each article, if you just publish 10 re-writes of the same thing then you won’t get that advantage.

A Note on Backlinks

I haven’t talked about the backlink strategy yet but I should mention that so far this site has been built differently to all my others because I followed the 30DC techniques. This meant that for the first 3 weeks I only had a single piece of content on the site and I created a squidoo lens, a hub page, a weebly page and an article for EZine Articles before adding any more content to the site itself.

As a rule of thumb, I want to build the site before I promote it which means that I will be writing my 10 articles for the site itself before I start working the web 2.0 platforms and doing any article marketing. But what this suggests to me is that those backlink strategies work, which is encouraging.

Also, there is one other consideration - time. This site was the first to be built so it could just be that. If my other sites follow suit in the next couple of weeks I’ll know its just a timing issue but if not then I’ll know that it’s all in the backlinks!

However even if thats the case I still want to fully develop the site first and I have a very good reason for that. In the 30DC of 2007 I found a niche, did the keyword research, found a nice keyword and started building my web 2.0 sites. In that challenge, having our own domain was not even part of the strategy until the market had been tested. The trouble I had was that I found it very hard to write content for the particular niche I had chosen and by the time I was finished with the web 2.0 sites I couldn’t think of anything to write for the site itself!

First $$$ Earned In the AdSense Project

So far, only 2 sites have AdSense on them - the one I have mentioned here still has the affiliate program and will stay that way until I’ve had 200 visitors and all the domains that are on hold will be ad-free until I start actively working on them.

Anyway, I got my first click the other day, which netted $0.39 We all gotta start somewhere!

Tags: AdSense Update, Google Rankings

Google Page Creator has officially supports Google AdSense, and also JavaScript. Google Page Creator is an online service that lets you create and publish static web pages hosted by Google easily and quickly. Support for adding the Google Adsense code to the web pages built by Google Page Creator has been anticipated since it starts to support JavaScript by let users embed Javascript code in the pages, as Adsense code is based on JavaScript.

To add and put an embeded JavaScript into Google Page Creator web page, just go to a editable area, click on “Edit HTML” and manually input and type in the script. Before the JavaScript support is enabled, users had to create the web pages or the HTML files offline with all the JavaScripts and then upload the HTML pages in Page Creator. The old workaround defeat the purpose of Google Page Creator which wants to simplify the web site building process for users without the need to learn HTML or use complex software, by allowing users to create the pages in WYSIWYG editor online.

With JavaScript support, users can add in more features to your web pages, Statcounter code, Google Analytics code, Ajax, certain advertising networks code, traffic counter code, guestbook code and other interactive features, plus of course, Google Adsense code. Google has sent out email on how to implement and add the Adsense ads code on to the Page Creator’s HTML pages:

1. Log into your AdSense account at www.google.com/adsense
2. From the AdSense Setup tab, customize and generate your AdSense code
3. Copy the generated code from the ‘Your AdSense code’ box
4. Log into your Google Page Creator account
5. Select the web page you’d like to dis play AdSense ads
6. Select the field where you’d like the ads to appear
7. Click ‘Edit HTML’
8. Paste the AdSense code in the HTML source code of the page
9. Save your updated web page
10. Publish your web page

It’s basically the same instructions with the steps to put any Javascript scripts on to the web pages.

Tags: AdSense Code, AdSense JavaScript, Google Page

Google has offered struggling newspapers and other publishers a Faustian bargain. Through the search giant’s AdSense programs, ads get placed on their sites, bringing in revenue that they wouldn’t have gotten before. But some people wonder if they’re essentially giving up their relationships with advertisers down the road.

Fast Search & Transfer, a Norwegian search technology company, has just introduced what it believes will give some power back to the publishers. AdMomentum is a sort of private-labeled AdSense, a contextual search ad service that will let publishers run their own ad networks. Although FAST didn’t share much in the way of technical details with me (no doubt quickly realizing I’m not yet an expert in the intricacies of ad networks), the basic idea is to let publishers who have been depending largely or solely on AdSense to run their own sponsored ads.

Besides giving them more control of the ads on their sites, this could also help them create more attractive ad inventory on their sites: With their extensive knowledge of their readers, they could offer up even more relevant ads. For instance, an electronics magazine could make sure that when someone searches for the word “chip,” ads for semiconductor-related services, not for Lay’s potato crisps, come up. And with a shortage of good inventory—that is, pages most likely to result in people clicking on ads placed on them—advertisers are hungry for anything that will produce more places to get in front of potential customers.

For now, AdMomentum is being tested at 10 sites, only three fully live—a local search portal for Scandinavia, Yellow Pages in Australia, and business directory Local.com in the U.S. So Google’s not exactly quaking in its boots. And of course it’s not alone. Quigo’s AdSonar also offers private-labeled ad networks. (Update: The folks at Marchex note that their IndustryBrains contextual ad service is used by more than 100 publishers, including, ahem, BusinessWeek Online.)

But I’m betting publishers and advertisers are more than ready for an alternative, even if it doesn’t replace Google’s AdSense (which it almost certainly won’t). Reed Business, one of Reed Elsevier’s units, is using AdSense now across all its properties, says Steve Baker, the unit’s CEO for search. But he’s checking out FAST’s service to see if it could offer both a better search service for readers and better lead generation for advertisers.

If it works as billed, AdMomentum could signal the start of a new era in ad networks. “It’s a digital marketplace in a box,” says Sue Feldman, research VP at IDC. “It’s going to allow big content creators to build ad networks. We’re on track to the long tail of ad revenue.”

Update: Andy Beal’s skeptical, wondering if AdMomentum will end up being merely a bargaining chip for its users to extract a better deal from Google.

Tags: AdSense Alternative, Offers Publishers

Once you start to learn more about the Google AdSense program and start incorporating it onto the pages on your Web site, you’ll find that there are a number of different variations on AdSense, and that while “AdSense for Content” is the most popular, there’s also AdSense for Search and AdSense for Feeds, among others. But do they all pay out at the same rate for a given clickthru, even if displaying the same advertisement from the same merchant?

Turns out that I received a question on this exact topic and have explained why AdSense for Search is not, in fact, anywhere as profitable as AdSense for Content, at:

    AdSense for Search versus AdSense for Content

If you haven’t gotten started with AdSense yet, then you might well be missing a chance to monetize your Web site traffic in a way that’s really a win/win for everyone involved. Learn more: AdSense.

Tags: AdSense content, AdSense search

Learn How This Average Guy Took a Simple Idea And Started Making Huge Profits From It.

One day I was surfing my favorite internet marketing forum and I saw people conversing about Adsense. At that time I had no idea what it was, so I started to do some research. To be honest I did not see the potential at first but that soon changed.

Adsense - The Easiest Way To Make Money On The Internet?
I have seen this statement on lots of sites selling downloadable products. I have to say that I totally agree with this statement. I also have to say that I also totally disagree with this statement. WHAT???
You’re right. That one requires an explanation. Let me first tell you why I disagree with this statement. I disagree with this statement because if you think you can just throw up a bunch of sites and earn a bunch of money - forget it. It will not happen. You need more than sites. You need quality content and visitors to your site. Now let me tell you why I AGREE with this statement. I agree with this statement because if you create the proper kind of sites and do the proper research and you follow a marketing plan it is pretty easy to make money. Remember you can make money without ever convincing someone to buy something from you. All you have to do is get them to click on an ad and you collect a portion of the revenue. I Became An Instant Success - Okay - I didn’t
No - this did mot happen quickly and I did have to work at it. It took me a long while to find out what works and get my procedures in place. The first thing I learned was how to get consistent and immediate targeted traffic to my sites and keep it coming. This takes work! I do not rely on search engine traffic for my income. I lead the visitors to my site. If you are relying on search engine traffic to provide your income the bottom could fall out at any time. I will show you how to make highly targeted visitors come to your site because they want to. These methods will also attract the search engines naturally.

The Mysterious Ways Of The Internet Marketer

Marketing is a big mystery for most people who purchase a product on the internet. They are left on their own to figure out how to make money with it. There are a lot of great products out there, but it won’t do you any good at all if you don’t know how to get customers to your website. That is where AdsenseBusinessInABox differs. You will get a complete marketing plan that will get traffic to your website. The more traffic you get, the more money you will make.

These videos are geared towards the total newbie. Each step is explained in detail so that they can be easily understood. I have found that people learn better by seeing what is being taught that is why I chose to use the video format.

You also get a 21 page ebook to support the videos with documentation where required.

See What Others Are Saying

Testimonial Just wanted to say Thanks so much to Tim…He was working on new Years Eve and I had a problem with viewing the videos on my OLD computer!He was very supportive and copied and pasted all the links for me so I could have access.These videos are awesome and so is his customer support. Thanks Tim Maggie Hill

Testimonial Hi Tim, I just wanted to say thanks again for allowing me to make more money online than expected after only 2 weeks of getting comitted to making some additional income online. The support was terrific. The idea unique and … oh so easy to follow through and make a real, “cheque in my hands profit. Sam Beatson www.magneticprofits.com

Testimonial Hi Tim, I have loads of so called Adsense sites that I have purchased in the past that are not worth uploading to a website They also cost a whole lot more than your entire package - but yours are something else! Sandie

Testimonial Hi Tim, I purchased the Adsense business in a box last night - very impressed with the content - I’d tried a similar thing with Article Miner, but your way saves me a lot of time! Lorna Findlay

Start Making An Online Income Today. Many people have had their first success with Adsense.
You will learn how to create your sites and blogs and drive traffic to them by watching videos in your browser. There are over two hours of instructional videos to watch in this system.

Here Is A Catalog Of The Videos You Will Receive

Finding Niches

Installing Wordpress On Your Server - 7 Videos

Building Your Blog

Setting Up Your Ping List

How To Upload Files To Your Server

Creating Your Websites

Marketing Method Number One

Marketing Method Number Two - Three Videos

Bonus Money Making MethodJust Follow Along With the Videos and Get Yourself Set Up To Make Money From Adsense.

There are lots more videos that show you everything from how to build a site in less than 5 minutes using our included template to how to build a blog and drive traffic to it immediately.

About The PHP Websites
First of all - well - they are PHP websites. This allows you to add any of the functions available to you through php. I have used this functionality to enable you to set up a brand new mini website in about three or four minutes.

These sites will be encoded with your Adsense Code by changing the text file. See Below:

All you need to do is change the text for the title, keywords, domain name, your Adsense Pub ID, and your Blog URl. You can change the colors if you want however I have preset them for you so that your site looks like this:

Notice the Adsense ads are in the prime position to get the clicks. The site has an attractive layout and background color that you are free to change by changing the color codes above.

You then populate your site with content by pasting an article in the article text file and your site is ready. All of this is fully explained on the videos.

About The Blog
The blog is a Wordpress blog that is using a template that has been specifically approved by the Google Adsense Team. We use the Wordpress Blogs because of the advanced features that it provides automatically and at no charge. These features include Automatic Blog Directory Pinging, Built In RSS Feeds, and Built In Social Bookmarking. These are all provided for you in the template and no action is required to make them work. These functions all help with traffic and linking.

The setup of the Wordpress blog is broken into 7 small videos that makes it very easy for you to set them up. No knowledge of html or php is needed to set up this system.

The marketing methods are all free and they all work very well. Just follow the instructions and you can start building your Adsense empire immediately. There is no dependnce on search engines. This traffic will start flowing immediately after you start using the marketing methods.

Here Is What You Will Receive

Over two hours of Instructional Video

A Website Template To Make Sites Like THIS In less than 5 minutes.

A 7 Part Video Series That Shows You How To Install Wordpress On Your Hosting Account

Instructions On How To Set Up Blogs In less than 30 Minutes

A Four Part Marketing Plan Which Shows You Four Different Free Methods To Get Traffic To Your SitesMake sure you get your hands on this great package today by ordering below. Put it into action today and start making money TODAY

Now That Is What I Call Value! Do Yourself A Favour and Get Your Copy Today

Tags: ADSENSE BOX, ADSENSE BUSINESS

How to earn a steady stream of income — with little work! — using Google AdSense affiliate programs

Do you have your own website? Want an extra source of income? If the answer is “yes” to either of these questions, you may want to check out Google AdSense affiliate programs (www.google.com/adsense). With AdSense, you earn money by displaying small Google text ads on your website. Whenever one of visitors clicks on one, you earn a small fee. You won’t necessarily make scads of money with Google AdSense; however, once you’re up and running, you can enjoy a steady extra stream of profits — without doing any extra work! Google AdSense is NOT for everyone, however. Can YOU make money with Google AdSense? AdSense may be right for you if…

• You have a content-rich web site with lots of pages containing information on specific topics. Ads relating to your web page content will be displayed, so visitors searching for information that you offer should be interested in the products or services these ads offer.That greatly increases the chances that people will click the ads — and make you some extra cash!
• Your website contains content related to “big-ticket” items like holidays or electronic goods. These items attract higher bids from advertisers for the relevant keywords that generate the ads.

  And, as the AdSense publisher, you receive a percentage of the bid amount — so the higher the better from your point of view!

• You run a content-rich non-commercial blog. The search engines LOVE the fresh, relevant content that blogs produce. And the more people who can find your site, the greater number of click-throughs you’ll receive.

  Many blogs successfully make money with Google AdSense to cover their hosting fees and other overhead costs.

• You don’t want to spend time looking for advertisers. Finding paying advertisers can be difficult, time-consuming, and ultimately not very lucrative, unless you have a site with VERY high volumes of suitable traffic.But if you want to test third-party advertising on your web site, AdSense takes away the need to try to find suitable advertisers — freeing you to work on other areas of your web business, like developing new products.

You may want to give Google AdSense affiliate programs a skip if…

• You sell a product with a lot of competitors. Although AdSense allows you to block up to 200 of your competitors’ URLs, you still run the risk of their ads showing up on your site.

  Obviously, advertising competing sites on your own site is not the best business strategy, and it’s crucial that you assess how much of a risk this would be for your business.

• You sell products and services through your website, and you don’t want potential customers to be distracted from your sales messages. AdSense ads could affect your sales, depending on their placement (on sales pages, order forms, etc).
• You already have loyal advertisers. Displaying AdSense ads on your site can upset your current advertisers — especially if their revenue is affected as a result.
  So you need to consider the risk of upsetting them and possibly losing a steady stream of income.

That said, Google AdSense affiliate programs are relatively simple ways to create extra streams of income for little work. (Read more free tips on making money online with Google AdSense.)

Looking for more ways to promote your online business and maximize your profits? Discover how to start and grow your own wildly profitable online business using the proven system responsible for generating over $60 million in online sales: www.marketingtips.com/tipsltr.

Tags: AdSense Programs

I’ve been spending some time recently optimising the advertising here on Modern Life, and I’ve been trying a number of approaches to increase earnings while maximising user experience. It’s a tricky balancing act, as effective ads are generally more obtrusive ones. Is there an effective way to keep both effective adverts and happy users?

Optimising ad positions

I’m currently experimenting with a couple of bolder and more intelligent techniques, but one of the more drastic changes is the location of the primary AdSense unit - employing a ‘Medium Rectangle’ unit in the hottest spot (as per the Google AdSense heat map), in a very prominent top-left location. The previous position - a leaderboard type, across the top of the page, was visible but less engaging than the rectangular formats. Video ad support is also lacking in the banner-style formats.

Referral ad switching

Turning off ad display for certain referring URLs can seem counter-intuitive, but can help to preserve CPM and help increase popularity on social media sites. Currently I’ve disabled ad display for inbound traffic from Digg and Reddit. Doing so helps chances of promotion on such sites (although the change is small), as advertising can be seen as ’spammy’ - and the audience on such sites tend to be very non-clicky, so in essence the non-display of ads helps preserve a more consistent CTR.

Time-delayed display

In order to reward regular readers, and as not to put off new readers, new articles have no AdSense units whatsoever - after a week elapses, the ads automatically appear. While this may seem like a counterintuitive way to reduce ad income on the potentially more popular, newer articles, in reality most ad income is preserved. Organic traffic (from the search engines) tends to perform far better than referral-based or direct traffic, so it’s the archives that generate most of the ad income.

Removing ads from the new articles preserve the user experience whilst not making much of a dent in the bottom line. By the time the article is indexed in Google, the ads will start to appear. In essence, the organic traffic to the post archives sustains the site, while the new articles drive readership and encourage users to subscribe.

Full RSS content

One thing that I haven’t changed, although I feel is relevant to this post, is the provision of full content via RSS. Some webmasters are wary of offering their full content via RSS in an effort to preserve ad income - don’t be. In terms of pushing new content and building readership, the benefits are far-reaching with full feeds, and dwarf any possible detriment.

The best way to build a site’s popularity is to treat your readers well - but that doesn’t necessarily mean losing out on potential ad income.

Tags: AdSense Experience, AdSense map

This morning I noticed a strange phenomena. Every hour or less, one of a bunch of random IPs shows up at the site, loads a random forum page, then does a site search for “Female Impotence”, then vanishes. As a consequence, our cloud of “most popular searches” started to include the phrase - hardly a subject our average visitor cares about. The inclusion of this search phrase in our “most popular” prompted my investigation.

The range of IPs involved in this search is wide and random - over 156 distinct IPs so far. Most but not all of them are from overseas. Brazil, China, Germany, Hong Kong, Russia, Japan.

The user agents they use are variable, they are basically a typical zoo of internet explorer windows browsers.

The puzzle is that there is no direct value in getting into our cloud of “most popular searches”. It surfaces no external link. It results in no matches on the site itself. It provides no page rank boost.

So what could be the incentive?

One possibility is that the pharma industry has kicked off a skunk works campaign to create a new market for product that needs one. this article at the BBC dating from 2003 mentions a report in the UK that pharma is trying to build the market for a new “disease” that of course needs expensive pills. I am cynical enough to want that to be the explanation. But “google trends” doesn’t show the search term on their radar at all.

This blog post says that the phrase is in the top 50 most highly sought after (highly paid) adsense hits.

Then.. the penny dropped. This must be click-fraud. If adverts for pills pay $10 a click, and there were over 250 fetches of the search results for ‘female impotence’, which in turn requests a search block from google, and in turn an advert is clicked, then someone somewhere is out of pocket $2500 from just the hits on our site alone. If these browsers were engaged in 100 other site-based searches they could have racked up a quarter of a million bucks over the last 15 days. And I suppose we’ve been overpaid as well.

I have reported it to google. I have no financial incentive to do so: somehow I doubt I’d have seen a reversal of payments if I didn’t report it. In our history of using adsense the daily clicks and payments results in a check later on, with minimal if any deductions. Are their click-fraud systems so sensitive they avoid charge-backs even intra day?

Either way, I doubt this is the very first time we’ve been an unwitting participant in a click-fraud campaign.

Update: It occurred to me that it isn’t obvious who gains from this click-fraud. The answer is that it is likely to be reverse click-fraud. If you are competing for adsense placement and can’t out-bid a competitor you can just spend her into the ground instead. Aim a botnet at her adverts across a range of sites and either google will cancel the ads due to click fraud or (more likely) they will exceed their budget and the ads will disappear and your (cheaper) ads will appear in their place. Nasty business.

Tags: Adsense Click，Google Click

Saying “I told you so” often smacks of smugness, but it appears we were right about Google’s decision to make the AdSense for Feeds migration a manual process.

Google will soon provide a self-service process to migrate from an account on the original FeedBurner website to a Google Account. We have temporarily paused processing of new manual migration requests; we are working doggedly through the initial queue of requests and will re-open account migration services as soon as the first batch is completed.

(If you have already submitted a migration request, please look for an email response from Google once your migration has completed).

Tags: FeedBurner