Google Adsense College

1.Define advertisement goal. Optimize strategy to depend on the goal that defines for ad series. Had particular way, can formulate strategy in order to achieve a goal, dog the effect is hand-in-hand travel is necessary revise, achieve the result of expect thereby.
It is a few typical targets and the give typical examples that pay close attention to a domain mainly accordingly below:
“I hope to obtain more to click quantity ” .
The key pays close attention to key word and website. Lead through adding key word and website to increase advertisement to reveal to your ad group.

“I hope to raise a hit (CTR)” .
The key pays close attention to advertisement quality. Click a quantity through optimizing your advertisement to attract more, the key word that has high specific aim through the choice and website and use negative key word to eliminate show a number additionally.

“I hope to raise investment return rate (ROI) “
Above all, the key pays close attention to your advertisement and key word and website, suffer in order to attract appropriately numerous. Next, the key is put on your website. The target webpage that ensures you are installed and website can make the user finds the product that your advertisement place offers.

2.Liquidate account, make its produce the biggest effect. The account with reasonable construction more manage easily, and make you locate effectively suffer numerous.
Arrange ad series by the theme.
The ad series that makes independence for every your product line, resource or brand. This conduces to you more conveniently monitoring advertisement, hand-in-hand travel is necessary adjust in order to improve ad series result. Want to decide you hope every ad series achieves what kind of goal above all, adjust the structure of ad series according to this one target next. Examine chart and know the structure of your account in detail.

Choose right target language and target place.
Be aimed at every ad series, can choose to locate advertisement specific language and position (choose budget and other setting) . Choose the language related to your business and place only without fail please. For example, if you are in near the company inside location,provide deliver goods service, the country related optional choose and this area / area, area or city, and do not choose ” all countries / area ” .

Make very specificAdwords advertisementGroup.
As identical as ad series, every ad group should pay close attention to a certain single product mainly or serve, ensure your advertisement can attract the most eligible user thereby. Build a key word or website list, put its into relevant ad group respectively next. Make with the advertisement with this direct and relevant list. For example, if you sell MP3 player, and already arranged ad series by the brand, can make many ad group according to the different type of each brand.

Avoid to use reduplicative key word between ad group.
Be aimed at certain key word, google shows an ad for every advertiser only, because this was not necessary,reduplicative key word is added in different ad group and ad series. Same key word meets each other compete, the key word with only better effect just can spark your advertisement.

Turn from: Google AdwordsOptimize a guidelineHttp://www.15ad.cn

Tags: , advertisement, AdWords, one, optimized